Calling shots: Industry sales will stabilize as the threat of stricter federal regulation subsides

The Online Gun and Ammunition Sales industry has experienced steady revenue growth in response to greater per capita disposable income and the gradual growth in the number of game hunters. It has also benefitted inadvertently from sudden spikes in consumer firearm purchases immediately following acts of terror or mass shooter events. These events, which receive substantial media attention and often prompt public calls for additional firearms legislation, are routinely met with large increases in the number of federal background checks reported prior to sales of firearms via the Federal Bureau of Investigation's National Instant Check System. The industry's recent rapid growth is expected to slow over the next five years...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Though regulation limits industry expansion, revenue has spiked in recent years
  • Consumer fears of stricter gun legislation have historically been a strong driver for industry revenue
  • The Trump administration is anticipated to shift the federal stance against additional regulations
  • Industry Report - Industry Products Chapter

    Operators in the Online Gun and Ammunition Sales retail a range of products. Most companies focus on the sale of guns and ammunition, with ancillary equipment and accessories stocked as well.Long gunsLong guns are firearms with longer barrels and are designed to be fired while braced against the shoulder. In 2017, long guns account for an estimated 36.0% of industry revenue, with rifles being the biggest product category within the segment (25.7%). Shotguns, which come in a range of sizes and account for 7.7% of total industry revenue, are used primarily for hunting and are most appropriate for birds or other small game. Shotguns are also used for skeet, trap and clay target shooting. Rifles are also used primarily for plinking, hunting and target shooting. Sta...purchase to read more.

    Additional Insights for the Online Gun & Ammunition Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Gun & Ammunition Sales Industry are

  • Having a loyal customer base
  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Demand from security services and Per capita disposable income in the Online Gun & Ammunition Sales industry impact industry performance..

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    What's in this report

    What is the Online Gun & Ammunition Sales Industry?

    This industry comprises establishments that specialize in retailing guns and ammunition online. Industry establishments may also sell a range of accessories and apparel in addition to their main product lines. This industry excludes private arms sales and other sales by unlicensed dealers.

    Industry Products
  • Handguns (Pistols and Revolvers)
  • Long guns (Rifles and Shotguns)
  • Ammunition
  • Equipment, Apparel and Supplies
  • Industry Activities
  • Retailing handguns
  • Retailing rifles
  • Retailing shotguns
  • Retailing shotguns
  • Retailing apparel and accessories
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from security services
  • Per capita disposable income
  • Percentage of services conducted online
  • Crime rate
  • Time spent on leisure and sports

  • Current Performance
  • The state of gun ownership
  • The effects of legislation
  • Competition and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Normalizing demand and revenue
  • Competition and industry profitability
  • Table: Online Gun & Ammunition Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Gun & Ammunition Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Guns & Ammunition Manufacturing
  • Postal Service

  • Products & Services
  • Long guns (Rifles and Shotguns)
  • Handguns (Pistols and Revolvers)
  • Ammunition
  • Equipment, Apparel and Supplies
  • Chart: Online Gun & Ammunition Sales Industry Products and Services Segmentation

  • Demand Determinants
  • Economic conditions
  • Regulation
  • Product availability

  • Major Markets
  • Consumers aged 50 to 64
  • Consumers aged 65 and older
  • Consumers aged 30 to 49
  • Consumers aged 18 to 29
  • Chart: Major Market Segmentation for the Online Gun & Ammunition Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Gun & Ammunition Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Gun & Ammunition Sales Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Gun & Ammunition Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Gun & Ammunition Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Percentage of services conducted online (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Primers that are fired from guns, explosive military items like grenades and bombs and any materials that are thrown in fight.
  • Handgun
  • A firearm designed to be handheld, in either one or both hands.
  • Long Gun
  •  A firearm with a longer barrel than other classes that is designed to be fired braced against the shoulder.
  • May-Issue
  •  A term used to describe a jurisdiction that will grant a legal firearm owner the right to carry a firearm on his person following the approval of a granting government authority.
  • Multichannel Marketing
  •  A marketing approach in which companies market to consumers using a variety of platforms, such as email and print advertisement. 
  • Plinking
  • Recreational target shooting commonly done using paper, metal or nonstandard targets.
  • Shall-Issue
  • A term used to describe a jurisdiction that will grant a legal firearm owner the right to carry a firearm on his person without needing to
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Online Gun & Ammunition Sales is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Gun & Ammunition Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Gun & Ammunition Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Gun & Ammunition Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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