Playtime: The toy industry finds new growth opportunities in technology

IBISWorld’s Online Children's Toy Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Industry operators have benefited from increased e-commerce activity and rising consumer spending
  • Games and puzzle sales grew at a faster rate than outdoor and sports toys
  • E-commerce sales will account for a larger share of the industry as shipping becomes more efficient

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    Industry Analysis & Industry Trends

    Over the past five years, the Online Children's Toy Sales industry has surged upward. The industry includes online-only retailers as well as the online sales of companies with both an e-commerce site and traditional brick-and-mortar locations. Industry operators have benefited from increased e-commerce activity along with rising consumer spending. As online shopping has become more secure and easily accessible to consumers, e-commerce sales have increased. Although general retailers like Walmart, Target and Costco account for the majority of toy sales on a brick-and-mortar level, these retailers account for only a small portion of industry-specific online sales...

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    Industry Report - Industry Products Chapter

    Traditional Toys

    This product category contains a variety of items, including stuffed animals, dolls, action figures, kites, toy weapons, magic supplies and children's vehicles, including bicycles. Referred to as “core toys” by industry leader Toys ”R” Us, this segment's share of total industry sales has fallen in recent years, due to the age compression phenomenon, wherein children who have grown up surrounded by technological change in the internet era prefer products traditionally marketed to older children and adults (such as tablets and video games). Industry operators have had to modify their product offerings to adjust to changing preferences in younger demographics. Acc..

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    Additional Insights for the Online Children's Toy Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Children's Toy Sales Industry are

  • Development of new products
  • Stocking seasonal products
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Per capita disposable income in the Online Children's Toy Sales industry impact industry performance..

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    Industry Products

    What is the Online Children's Toy Sales Industry?

    Operators in this industry sell a broad range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies, via the internet. These goods are purchased from domestic and international manufacturers and wholesalers, and then retailed to the general public online. Operators who retail used toys and hobby goods are not included in this industry.

    Industry Products
    Traditional toys
    Youth electronics
    Hobby and craft supplies
    Other toys and games
    Industry Activities
    Retailing traditional toys
    Retailing electronic toys
    Retailing video games
    Retailing traditional games

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Per capita disposable income
  • Time spent on leisure and sports
  • Number of children aged nine and younger

  • Current Performance
  • Increasing online accessibility
  • Industry trends
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Shifting online
  • Industry trends
  • Industry participation
  • Table: Online Children's Toy Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Children's Toy Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Art & Office Supply Manufacturing
  • Motorcycle, Bike & Parts Manufacturing
  • Textile Mills
  • Toy, Doll & Game Manufacturing

  • Products & Services
  • Traditional toys
  • Youth electronics
  • Other toys and games
  • Hobby and craft supplies
  • Chart: Online Children's Toy Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 65 and older
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Online Children's Toy Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Children's Toy Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Children's Toy Sales Industry

  • Industry Globalization
    Major Companies
    Toys"R"Us Inc. Amazon.com Inc.Wal-mart Stores Inc.
  • Table: Toys"R"Us Inc. - financial performance
  • Table: Amazon.com Inc. - financial performance
  • Table: Wal-mart Stores Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Children's Toy Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Children's Toy Sales Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • e-commerce sales (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • E-Tailer
  • A retailer that primarily sells goods and services via the Internet. Many of these companies do not have brick-and-mortar locations.
  • Hologram
  • a three-dimensional image formed by the interference of light beams from a laser or other coherent light source
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Children's Toy Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Children's Toy Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Children's Toy Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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