Drink up: Industry operators will benefit from declining demand for carbonated soft drinks

The Energy Drink Production industry has achieved robust growth over the past five years to 2018, outperforming most other packaged beverage production industries. Beverage producers benefited from increased per capita disposable incomes, which enabled consumers to continue purchasing industry goods, particularly as impulse purchases at convenience stores. While industry growth slowed over the past five years, manufacturers still benefit from the growing penetration of energy drinks among the general population. In addition to new products, producers have used targeted advertising to strengthen consumer loyalty to their brands and reach new consumer segments...purchase to read more.

Industry Statistics & Market Size
Revenue
$9bn
Annual Growth 13-18
5.2%
Forecast Growth 18-23
Profit
Employment
11,792
Businesses
125

Industry Threats & Opportunities

  • Operators benefit from the growing penetration of energy drinks among the general population
  • Manufacturers have introduced hybrid beverages to appeal to a range of consumer needs
  • As a greater share of the population becomes dependent on caffeine, energy drinks’ appeal will spread to a range of consumers
  • Industry Report - Industry Products Chapter

    Energy drinksThe liquid energy drinks segment accounts for the largest share of industry revenue, and IBISWorld expects this segment will account for an estimated 68.8% of total industry revenue in 2018. This segment includes canned drinks, such as Red Bull and Monster, which convenience stores stock and sell to consumers. These drinks are commonly carbonated and include a wide variety of ingredients, and they are known for containing very high levels of sugar and additives that are not found in coffee products. This segment has continued to dominate the overall Energy Drink Production industry, but in recent years it has experienced pressure from the energy shots segment, which includes 5-Hour Energy products. Ind...purchase to read more.

    Additional Insights for the Energy Drink Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Energy Drink Production Industry are

  • Accessibility to consumers
  • Effective product promotion
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Per capita sugar and sweetener consumption in the Energy Drink Production industry impact industry performance..

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    What's in this report

    What is the Energy Drink Production Industry?

    This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.

    Industry Products
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Industry Activities
  • Manufacturing ready-to-drink energy drinks
  • Manufacturing ready-to-drink energy shots
  • Manufacturing energy drink mixes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Per capita sugar and sweetener consumption
  • Healthy eating index
  • Trade-weighted index

  • Current Performance
  • Slower growth
  • Product innovation
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth of new consumer groups
  • New products
  • Table: Energy Drink Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Energy Drink Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores

  • Key Selling Industries
  • Aluminum Manufacturing
  • Plastic Bottle Manufacturing
  • Sugar Processing
  • Syrup & Flavoring Production
  • Vitamin & Supplement Manufacturing

  • Products & Services
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Chart: Energy Drink Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Convenience stores
  • Warehouse clubs, supercenters
  • Grocery stores and supermarkets
  • Other markets
  • Vending machine and other operators
  • Exports
  • Chart: Major Market Segmentation for the Energy Drink Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Energy Drink Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Energy Drink Production Industry

  • Industry Globalization
    Red Bull GmbH, Monster Beverage Corp., Rockstar Energy Drink,
  • Table: Red Bull GmbH - financial performance
  • Table: Monster Beverage Corp. - financial performance
  • Table: Rockstar Energy Drink - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Energy Drink Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Energy Drink Production Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Caffeine
  • Caffeine is a bitter, white crystalline xanthine alkaloid and a stimulant drug. People consume caffeine in various forms to stay awake and energized.
  • Carbonated Soft Drinks (Csds)
  • Artificially carbonated, nonalcoholic beverage that contains some form of sweetener and flavor.
  • Energy Shot
  • Energy shots are a specialized kind of energy drink that contains a dose of caffeine in a small volume of liquid. Energy shots are usually sold in 50 milliliter bottles.
  • Ready-To-Drink Beverage
  • Beverages sold in prepared form that are ready for consumption.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Energy Drink Production Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Energy Drink Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Energy Drink Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Energy Drink Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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