Overview

Power up: Industry revenue will increase thanks to robust demand from core demographic markets

IBISWorld’s Energy Drink Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Strong brand loyalty defines this highly concentrated industry
  • The FDA has recorded a number of deaths and illnesses caused by energy drink consumption
  • Producers will benefit from strong consumer loyalty in their core consumer groups

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    Industry Analysis & Industry Trends

    The Energy Drink Production industry has achieved robust growth over the past five years, outperforming most other packaged beverage production industries. Beverage producers benefitted from increased per capita disposable incomes, which allowed consumers to continue purchasing industry goods, particularly as impulse purchases at convenience stores. Over the next five years, the industry is anticipated to continue growing, albeit at a slower rate than the previous five-year period. Producers will benefit from declining demand for carbonated soft drinks as consumers seek to replace soda with alternative beverages...

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    Industry Report - Industry Key Buyers Chapter

    The Energy Drink Production industry is highly concentrated. In 2016, IBISWorld expects that the industry's four largest players will account for an estimated 77.2% of industry revenue. This level has been relatively consistent in the five years to 2016, and it is largely due to the strong brand recognition that the largest players experience. The largest players aggressively market their products, and they sponsor a wide variety of live entertainment events. While small players have attempted to enter the industry, the largest players typically have not experienced any significant threat to their well-established positions. Even the Coca-Cola Company and PepsiCo Inc., tw..

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    Additional Insights for the Energy Drink Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Energy Drink Production Industry are

  • Accessibility to consumers
  • Effective product promotion
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Per capita sugar and sweetener consumption in the Energy Drink Production industry impact industry performance..

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    Industry Products

    What is the Energy Drink Production Industry?

    This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.

    Industry Products
    Energy drinks
    Energy shots
    Energy drink mixes
    Industry Activities
    Manufacturing ready-to-drink energy drinks
    Manufacturing ready-to-drink energy shots
    Manufacturing energy drink mixes

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Per capita sugar and sweetener consumption
  • Healthy eating index
  • Demand from convenience stores

  • Current Performance
    Slower growthProduct innovationIndustry structure
  • Chart: Revenue Growth

  • Industry Outlook
    Growth of new consumer groupsNew products
  • Table: Energy Drink Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Energy Drink Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores

  • Key Selling Industries
  • Aluminum Manufacturing
  • Plastic Bottle Manufacturing
  • Sugar Processing
  • Syrup & Flavoring Production
  • Vitamin & Supplement Manufacturing

  • Products & Services
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Chart: Energy Drink Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Convenience stores
  • Warehouse clubs, supercenters
  • Grocery stores and supermarkets
  • Other markets
  • Vending machine and other operators
  • Exports
  • Chart: Major Market Segmentation for the Energy Drink Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Energy Drink Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Energy Drink Production Industry

  • Industry Globalization
    Major Companies
    Red BullMonster Beverage Corp.Rockstar Energy Drink
  • Table: Red Bull - financial performance
  • Table: Monster Beverage Corp. - financial performance
  • Table: Rockstar Energy Drink - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Energy Drink Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Energy Drink Production Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Caffeine
  • Caffeine is a bitter, white crystalline xanthine alkaloid and a stimulant drug. People consume caffeine in various forms to stay awake and energized.
  • Carbonated Soft Drinks (Csds)
  • Artificially carbonated, nonalcoholic beverage that contains some form of sweetener and flavor.
  • Energy Shot
  • Energy shots are a specialized kind of energy drink that contains a dose of caffeine in a small volume of liquid. Energy shots are usually sold in 50 milliliter bottles.
  • Ready-To-Drink Beverage
  • Beverages sold in prepared form that are ready for consumption.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Energy Drink Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Energy Drink Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Energy Drink Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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