Power up: Industry revenue will increase thanks to robust demand from core demographic markets

The Energy Drink Production industry has achieved robust growth over the past five years, outperforming most other packaged beverage production industries. Beverage producers benefitted from increased per capita disposable incomes, which allowed consumers to continue purchasing industry goods, particularly as impulse purchases at convenience stores. Over the next five years, the industry is anticipated to continue growing, albeit at a slower rate than the previous five-year period. Producers will benefit from declining demand for carbonated soft drinks as consumers seek to replace soda with alternative beverages...purchase to read more.

Industry Statistics & Market Size
Revenue
$8bn
Annual Growth 11-16
8.1%
Forecast Growth 16-21
Profit
Employment
11,775
Businesses
123

Industry Threats & Opportunities

  • Strong brand loyalty defines this highly concentrated industry
  • A variety of products have been introduced to the market in recent years
  • Producers will benefit from strong consumer loyalty in their core consumer groups
  • Industry Report - Industry Investment Chapter

    The Energy Drink Production industry exhibits a high level of capital intensity. Using wages as a proxy for labor and depreciation as a proxy for capital, IBISWorld estimates that for every $1.00 spent on labor in the industry, $0.32 will be spent on capital in 2016. Capital expenditure is required in this industry to purchase and maintain machinery and equipment to produce a high volume of energy drinks on a daily basis. Capital intensity has fallen slightly over the past five years amid falling demand for carbonated soft drinks and functional beverages high in sugar and calories. In turn, operators have forestalled their investment in new machinery. Depreciation's share of revenue has also declined as revenue has grown at a faster annualized rate than capital expenditure...purchase to read more.

    Additional Insights for the Energy Drink Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Energy Drink Production Industry are

  • Accessibility to consumers
  • Effective product promotion
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Per capita sugar and sweetener consumption in the Energy Drink Production industry impact industry performance..

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    What's in this report

    What is the Energy Drink Production Industry?

    This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.

    Industry Products
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Industry Activities
  • Manufacturing ready-to-drink energy drinks
  • Manufacturing ready-to-drink energy shots
  • Manufacturing energy drink mixes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Per capita sugar and sweetener consumption
  • Healthy eating index
  • Trade-weighted index

  • Current Performance
  • Slower growth
  • Product innovation
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth of new consumer groups
  • New products
  • Table: Energy Drink Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Energy Drink Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores

  • Key Selling Industries
  • Aluminum Manufacturing
  • Plastic Bottle Manufacturing
  • Sugar Processing
  • Syrup & Flavoring Production
  • Vitamin & Supplement Manufacturing

  • Products & Services
  • Energy drinks
  • Energy shots
  • Energy drink mixes
  • Chart: Energy Drink Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Convenience stores
  • Warehouse clubs, supercenters
  • Grocery stores and supermarkets
  • Other markets
  • Vending machine and other operators
  • Exports
  • Chart: Major Market Segmentation for the Energy Drink Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Energy Drink Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Energy Drink Production Industry

  • Industry Globalization
    Red Bull, Monster Beverage Corp., Rockstar Energy Drink,
  • Table: Red Bull - financial performance
  • Table: Monster Beverage Corp. - financial performance
  • Table: Rockstar Energy Drink - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Energy Drink Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Energy Drink Production Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Caffeine
  • Caffeine is a bitter, white crystalline xanthine alkaloid and a stimulant drug. People consume caffeine in various forms to stay awake and energized.
  • Carbonated Soft Drinks (Csds)
  • Artificially carbonated, nonalcoholic beverage that contains some form of sweetener and flavor.
  • Energy Shot
  • Energy shots are a specialized kind of energy drink that contains a dose of caffeine in a small volume of liquid. Energy shots are usually sold in 50 milliliter bottles.
  • Ready-To-Drink Beverage
  • Beverages sold in prepared form that are ready for consumption.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Energy Drink Production provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Energy Drink Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Energy Drink Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Energy Drink Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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