Uncharted waters: As consumers' purchasing power rises, industry revenue will grow

Trends in consumer preferences and discretionary incomes directly influence the financial performance of the Personal Watercraft Manufacturing industry. The industry is strongest when customers have high disposable incomes and confidence in the macroeconomy. As consumer confidence returned during the five-year period to 2018, so did revenue growth for this industry. Domestic operators must also compete with significant import penetration. While some companies, such as Kawasaki and Yamaha, have manufacturing facilities in the United States, other major brands like Bombardier do not produce personal watercrafts domestically. In addition, when the price of oil rises, the operating cost of personal watercrafts also increases, constricting demand for industry products...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Low oil prices are expected to contribute to rising demand moving forward
  • This industry contends with strong import competition when selling its goods domestically
  • International trade will continue to play a significant role in the industry
  • Industry Report - Industry Locations Chapter

    The geographic spread of personal watercraft manufacturing establishments tends to be strategically located in close proximity to key buyers with moderate disposable income levels and areas surrounded by waterways. It is also important for producers to remain within serviceable distance to large city markets and big population centers.The majority of industry establishments are located in the Southeast, Western and Great Lakes regions, which are expected to collectively account for nearly two-thirds of the industry total in 2018. The Southeast is home to the largest concentration of personal watercraft manufacturing activity, at an expected 24.3% of the total. The...purchase to read more.

    Additional Insights for the Personal Watercraft Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Personal Watercraft Manufacturing Industry are

  • Protection of intellectual property
  • Economies of scale and scope
  • Undertaking technical research and development
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Personal Watercraft Manufacturing industry impact industry performance..

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    Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • World price of crude oil
  • Trade-weighted index

  • Current Performance
  • Leisure time
  • Trade effects
  • Participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Trade and participation
  • Long-term struggles
  • Table: Personal Watercraft Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Personal Watercraft Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Aircraft, Marine & Railroad Transportation Equipment Wholesaling
  • Consumers

  • Key Selling Industries
  • Engine & Turbine Manufacturing
  • Glass Product Manufacturing
  • Paint Manufacturing

  • Products & Services
  • Runabout or Sit Down
  • Stand Up
  • Rescue Water Craft
  • Sport
  • Chart: Personal Watercraft Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 31-49
  • Consumers aged 18-30
  • Consumers aged 50-64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Personal Watercraft Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Personal Watercraft Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Personal Watercraft Manufacturing Industry

  • Industry Globalization
    Yamaha Corporation,
  • Table: Yamaha Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Personal Watercraft Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Personal Watercraft Manufacturing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A small cabin on a boat.
  • Propeller
  • A type of fan that transmits power by converting rotational motion into thrust.
  • Runabout
  • Any small motorboat holding between four and eight people, well suited to moving about on the water.
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    Why buy this report?

    IBISWorld’s Industry Market Report on Personal Watercraft Manufacturing is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Personal Watercraft Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Personal Watercraft Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Personal Watercraft Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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