Choppy waters: Import penetration will limit growth despite renewed disposable income

Trends in consumer preferences and discretionary incomes directly influence the financial performance of the Personal Watercraft Manufacturing industry, which is strongest when customers have high disposable incomes and confidence in the economy. The industry struggled during the recession as demand for all of its products plummeted and recovery lagged behind many other purchases. Oil price spikes also play a major role in demand for industry goods. When the price of oil rises, the operating cost of personal watercraft also increases, which constricts demand for new watercraft...read more.

Industry Statistics & Market Size
Revenue
$849m
Annual Growth 11-16
9.6%
Forecast Growth 16-21
Profit
Employment
535
Businesses
14
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Growing disposable income levels will continue to aid industry recovery
  • The industry faces strong import competition when selling its goods domestically
  • The stronger US dollar is expected to make American goods less attractive to foreign consumers in terms of price
  • Industry Report - Industry SWOT Analysis Chapter

    The Personal Watercraft Manufacturing industry is currently in the mature phase of its life cycle. Over the 10 years to 2021, industry value added (IVA), a measure of an industry's contribution to the economy, is expected to grow at an annualized 8.9%. In comparison, GDP is expected to increase at an average annual rate of 2.1% during the period. While the industry is expected to grow at a faster rate than the economy, this growth is mainly due to the industry's lagging recovery from the recession. This industry exhibits very little new product innovation; a signal that the industry is in the mature stage. Additionally, enterprise growth is very slow. Over the 10 years to 2021, the number of manufacturers participating in this industry is expected to grow at an annualized 3.8%...purchase to read more.

    Additional Insights for the Personal Watercraft Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Personal Watercraft Manufacturing Industry are

  • Protection of intellectual property
  • Economies of scale and scope
  • Undertaking technical research and development
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Personal Watercraft Manufacturing industry impact industry performance..

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    Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • World price of crude oil
  • Trade-weighted index

  • Current Performance
  • Leisure time
  • Trade effects
  • Participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Trade and participation
  • Long-term struggles
  • Table: Personal Watercraft Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Personal Watercraft Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Aircraft, Marine & Railroad Transportation Equipment Wholesaling
  • Consumers

  • Key Selling Industries
  • Engine & Turbine Manufacturing
  • Glass Product Manufacturing
  • Paint Manufacturing

  • Products & Services
  • Runabout or Sit Down
  • Stand Up
  • Rescue Water Craft - RWC
  • Sport
  • Chart: Personal Watercraft Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 31-49
  • Consumers aged 18-30
  • Consumers aged 50--64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Personal Watercraft Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther
  • Chart: Cost Structure Benchmarking – Sector vs Personal Watercraft Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Personal Watercraft Manufacturing Industry

  • Industry Globalization
    Yamaha
  • Table: Yamaha - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Personal Watercraft Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Personal Watercraft Manufacturing Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Cuddy
  • A small cabin on a boat.
  • Propeller
  • A type of fan that transmits power by converting rotational motion into thrust.
  • Runabout
  • Any small motorboat holding between four and eight people, well suited to moving about on the water.
  • Why buy this report?

    IBISWorld’s industry research report on Personal Watercraft Manufacturing contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Personal Watercraft Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Personal Watercraft Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Personal Watercraft Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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