Making a splash: A growing number of international tourists will support industry revenue

IBISWorld’s Water Parks market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • In an increasingly saturated market, water park operators will try to bring in revenue year-round
  • Large, destination water parks dominate the industry, attracting international visitors
  • Operators are expected to continue trying to attract nontraditional markets by providing extra services

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    Industry Analysis & Industry Trends

    The Water Parks industry has exhibited solid growth during the past five years, despite a slight hiccup due to the recession. Since 2010, however, the industry has undergone a spectacular recovery as travel levels, consumer spending and consumer sentiment all improve. Over the next five years, the industry is expected to continue its recent thrilling ride. All signs point toward a sustained period of growth for the industry, as travel rates continue to grow and consumer spending picks up. While Europe continues to struggle with a prolonged economic downturn, tourists from developing countries, especially those from Asia, the Middle East and South America, are expected to grow at faster rates than domestic tourism, thereby benefiting the industry...

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    Industry Report - Industry Locations Chapter

    Due to the seasonality of the Water Parks industry, industry operators concentrate themselves in regions where there is favorable weather. Therefore, the largest water parks are located in states like Florida, Texas and California. The colder climates of the Rocky Mountains and New England regions attract only about 7.3% and 3.6% of industry establishments, respectively.


    The Southeast region has the most industry establishments of any geographic area in the United States. In 2016, this region is expected to contain 26.7% of industry establishments, with Florida having the most establishments of any state with 9.8%. The..

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    Additional Insights for the Water Parks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Water Parks Industry are

  • Access to multiskilled and flexible workforce
  • Proximity to key markets
  • Carrying out regular maintenance to keep facilities in a good condition
  • IBISWorld analysts also discuss how external factors such as Domestic trips by US residents and Consumer spending in the Water Parks industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Water Parks Industry?

    This industry includes amusement parks that feature waterplay areas, such as waterslides, splash pads, spraygrounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments. These parks may be indoors, outdoors or a combination of both.

    Industry Products
    Food and beverages
    Sponsorship, licensing and other fees
    Industry Activities
    Operating water attractions
    Operating recreational bathing facilities
    Selling merchandise
    Selling food and beverages

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic trips by US residents
  • Consumer spending
  • Inbound trips by non-US residents
  • Number of adolescents aged 10 to 19
  • Time spent on leisure and sports

  • Current Performance
  • Rebounding economy
  • Industry structure
  • Profitability
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumer trends
  • Industry establishments
  • Table: Water Parks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Water Parks Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Amusement Parks
  • Arcade, Food & Entertainment Complexes
  • Chain Restaurants
  • Food Service Contractors
  • Hotels & Motels
  • Janitorial Services
  • Water Supply & Irrigation Systems

  • Products & Services
  • Admissions
  • Food and beverages
  • Merchandise
  • Sponsorship, licensing and other fees
  • Chart: Water Parks Industry Products and Services Segmentation

  • Demand Determinants
  • Destination water parks
  • Weather and travel
  • Consumer preferences

  • Major Markets
  • Domestic visitors younger than 18
  • Domestic visitors aged 18-34
  • International visitors
  • Domestic visitors aged 35-44
  • Domestic visitors aged 55-64
  • Domestic visitors aged 45-54
  • Domestic visitors older than 65
  • Chart: Major Market Segmentation for the Water Parks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Water Parks

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Water Parks Industry

  • Industry Globalization
    Major Companies
    The Walt Disney CompanySeaWorld Parks & EntertainmentUniversal Parks & ResortsSix Flags Entertainment Corporation
  • Table: The Walt Disney Company - financial performance
  • Table: SeaWorld Parks & Entertainment - financial performance
  • Table: Universal Parks & Resorts - financial performance
  • Table: Six Flags Entertainment Corporation - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Water Parks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Water Parks Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Consumer spending (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Combination Park
  • A water park that has both indoor and outdoor attractions
  • Destination Park
  • A water park that attracts visitors from outside the regional area who visit the location for the specific purpose of going to the water park.
  • In-Park Expenditure
  • Average amount of money spent per visitor on tickets, food, beverages, souvenirs and other in-park purchases.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Water Parks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Water Parks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Water Parks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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