Making a splash: A growing number of international tourists will support industry revenue

The Water Parks industry has made a big splash over the five years to 2017, as industry revenue was bolstered by rising per capita disposable incomes, falling unemployment rates and a generally improving economy. Increased consumer spending has played into the industry's growth as consumers splurged on discretionary items such as water park tickets. The industry's biggest water parks are owned and operated by global players such as Walt Disney Co. and Six Flags Entertainment Corporation. The Water Parks industry's recent growth is set to continue during the next five years. The strengthening macroeconomic climate will boost discretionary spending, which will help the domestic tourism sector...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • In an increasingly saturated market, water park operators will try to bring in revenue year-round
  • Large, destination water parks dominate the industry, attracting international visitors
  • Operators are expected to continue trying to attract nontraditional markets by providing extra services
  • Industry Report - Starting a New Business Chapter

    The Water Parks industry has high barriers to entry, due to the relatively saturated market place and high costs associated with building a park. The industry has a high level of concentration, with the four largest players expected to account for about 75.0% of total industry revenue in 2017. This can pose a significant barrier to entry for new players, since establishing a customer base in a relatively saturated market place can be difficult. Furthermore, areas with ideal water park weather, such as Florida and California, are already totally saturated with large brand names like Disney, making it even more difficult for a new player to establish a presence in a state with year-round warm weather...purchase to read more.

    Additional Insights for the Water Parks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Water Parks Industry are

  • Access to multiskilled and flexible workforce
  • Proximity to key markets
  • Carrying out regular maintenance to keep facilities in a good condition
  • IBISWorld analysts also discuss how external factors such as Domestic trips by US residents and Consumer spending in the Water Parks industry impact industry performance..

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    What's in this report

    What is the Water Parks Industry?

    This industry includes amusement parks that feature waterplay areas, such as waterslides, splash pads, spraygrounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments. These parks may be indoors, outdoors or a combination of both.

    Industry Products
  • Admissions
  • Food and beverages
  • Merchandise
  • Sponsorship, licensing and other fees
  • Industry Activities
  • Operating water attractions
  • Operating recreational bathing facilities
  • Selling merchandise
  • Selling food and beverages
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic trips by US residents
  • Consumer spending
  • Inbound trips by non-US residents
  • Number of adolescents aged 10 to 19
  • Time spent on leisure and sports

  • Current Performance
  • Strong economy
  • Industry structure
  • Profitability
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumer trends
  • Industry establishments
  • Table: Water Parks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Water Parks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Amusement Parks
  • Arcade, Food & Entertainment Complexes
  • Chain Restaurants
  • Food Service Contractors
  • Hotels & Motels
  • Janitorial Services
  • Water Supply & Irrigation Systems

  • Products & Services
  • Admissions
  • Food and beverages
  • Merchandise
  • Sponsorship, licensing and other fees
  • Chart: Water Parks Industry Products and Services Segmentation

  • Demand Determinants
  • Destination water parks
  • Weather and travel
  • Consumer preferences

  • Major Markets
  • Highest income quintile
  • Fourth-lowest income quintile
  • Third-lowest income quintile
  • Second-lowest income quintile
  • Lowest income quintile
  • Chart: Major Market Segmentation for the Water Parks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Water Parks

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Water Parks Industry

  • Industry Globalization
    Six Flags Entertainment Corporation, Cedar Fair LP, SeaWorld Entertainment Inc., The Walt Disney Company,
  • Table: Six Flags Entertainment Corporation - financial performance
  • Table: Cedar Fair LP - financial performance
  • Table: SeaWorld Entertainment Inc. - financial performance
  • Table: The Walt Disney Company - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Water Parks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Water Parks Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Combination Park
  • A water park that has both indoor and outdoor attractions
  • Destination Park
  • A water park that attracts visitors from outside the regional area who visit the location for the specific purpose of going to the water park.
  • In-Park Expenditure
  • Average amount of money spent per visitor on tickets, food, beverages, souvenirs and other in-park purchases.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Water Parks Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Water Parks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Water Parks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Water Parks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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