Tarnished silver: Despite economic improvements, rising competition will keep the industry subdued

The Direct Selling of Jewelry and Accessories industry has struggled over the past five years due to its shifting product offering and increased competition. Although the industry, which relies on an army of salespeople making person-to-person or group sales away from a fixed retail location, has benefited from the economic growth and the corresponding uptick in consumer spending, revenue has declined as online operators infiltrate the market. The industry's decline is expected to slow over the next five years as consumers rely on alternative retail channels to purchase jewelry and similar accessories. The expanding economy is expected to lead to higher income levels and, consequently, higher discretionary spending...purchase to read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 12-17
-2.0%
Forecast Growth 17-22
Profit
Employment
25,432
Businesses
23,550

Industry Threats & Opportunities

  • Direct sellers will need to emphasize their personalized services to maximize sales
  • More industry operators have shifted toward fashion jewelry and away from fine jewelry
  • Many industry operators will struggle to be profitable amid intense competition
  • Industry Report - Industry Key Buyers Chapter

    The Direct Selling of Jewelry and Accessories industry is characterized by moderate market share concentration. The top three players account for an estimated 47.2% of industry revenue. Despite this, the market is highly fragmented with many small operators looking to enter the market. Most operators in the market tend to be a small group of people creating and selling their own jewelry without an extensive network. As the industry continues to grow, IBISWorld expects that market share concentration will follow suit. The reason that this industry has moderate market share is because the top two companies, Stella and Dot and Origami Owl, have increased their market share rapidly as consumers seek alternatives to traditional retail shopping. In ...purchase to read more.

    Additional Insights for the Direct Selling of Jewelry & Accessories Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Direct Selling of Jewelry & Accessories Industry are

  • Receiving the benefit of word-of-mouth recommendations
  • Access to niche markets
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Consumer Confidence Index in the Direct Selling of Jewelry & Accessories industry impact industry performance..

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    What's in this report

    What is the Direct Selling of Jewelry & Accessories Industry?

    Operators in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.

    Industry Products
  • Fine jewelry
  • Fashion and costume jewelry
  • Watches
  • Precious stones and metal
  • Industry Activities
  • Direct selling of diamond jewelry
  • Direct selling of pearl jewelry
  • Direct selling of gemstone jewelry
  • Direct selling of gold jewelry
  • Direct selling of platinum jewelry
  • Direct selling of watches
  • Direct selling of watch attachments
  • Direct selling of novelty jewelry
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Consumer Confidence Index
  • Percentage of services conducted online
  • World price of gold
  • Labor force participation rate of women

  • Current Performance
  • Competition rises
  • Shifting trends
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Some sellers stay afloat
  • Profit and participation
  • Table: Direct Selling of Jewelry & Accessories Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Direct Selling of Jewelry & Accessories Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Jewelry Manufacturing

  • Products & Services
  • Fine jewelry
  • Fashion and costume jewelry
  • Precious stones and metal
  • Watches
  • Chart: Direct Selling of Jewelry & Accessories Industry Products and Services Segmentation

  • Demand Determinants
  • Economic trends
  • Consumer habits
  • Global supply

  • Major Markets
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 65 and older
  • Consumers aged 25 to 34
  • Consumers aged 55 to 64
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Direct Selling of Jewelry & Accessories Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther
  • Chart: Cost Structure Benchmarking – Sector vs Direct Selling of Jewelry & Accessories

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Direct Selling of Jewelry & Accessories Industry

  • Industry Globalization
    Stella & Dot, Origami Owl,
  • Table: Stella & Dot - financial performance
  • Table: Origami Owl - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Direct Selling of Jewelry & Accessories Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Direct Selling of Jewelry & Accessories Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • World Price of Gold (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big-Box Retailer
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Multi-Level Marketing
  • A marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Direct Selling of Jewelry & Accessories is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Direct Selling of Jewelry & Accessories:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Direct Selling of Jewelry & Accessories market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Direct Selling of Jewelry & Accessories, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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