Overview

Fake ring: Despite economic improvements, rising competition will keep the industry subdued

IBISWorld’s industry research report on Direct Selling of Jewelry & Accessories can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Direct sellers will need to emphasize their personalized services to maximize sales
  • More industry operators have shifted toward fashion jewelry and away from fine jewelry
  • The industry will continue to battle against alternative forms of retailing for market share

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    Industry Analysis & Industry Trends

    The Direct Selling of Jewelry and Accessories industry has struggled over the past five years, despite a strengthening economy. Industry products are highly discretionary and are influenced by economic factors such as consumer spending, as well as consumer preferences such as fashion fads and the shift toward mobile commerce. Over the next five years, the industry is expected to continue declining, however, at a slower rate. As the US economy continues stabilizing and consumer confidence recovers, industry operators are expected to experience some relief from the difficult conditions in prior years. An uptick in consumer confidence and a reduction in the unemployment rate are also expected to spur industry demand...

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    Industry Report - Starting a New Business Chapter

    The Direct Selling of Online Jewelry and Accessories industry exhibits minimal barriers to entry, with low establishment costs and no licensing requirements that prevent companies or representatives from entering the industry. However, industry competition and market awareness can pose a threat to new potential entrants.

    Establishing a brand

    The primary obstacles faced by prospective players include establishing a brand, investing in capital and contracting representatives that will host parties to sell the products. The industry's low level of concentration indicates low barriers to entry, as the industry is largely characterized by small and independent players. How..

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    Additional Insights for the Direct Selling of Jewelry & Accessories Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Direct Selling of Jewelry & Accessories Industry are

  • Receiving the benefit of word-of-mouth recommendations
  • Access to niche markets
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Consumer Confidence Index in the Direct Selling of Jewelry & Accessories industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Direct Selling of Jewelry & Accessories Industry?

    Operators in this industry rely on a direct sales model, where salespeople are contracted by the company to market the product. Wages are commission based. Companies in this industry supply accessories, including jewelry and watches.

    Industry Products
    Fine jewelry
    Fashion and costume jewelry
    Watches
    Precious stones and metal
    Industry Activities
    Direct selling of diamond jewelry
    Direct selling of pearl jewelry
    Direct selling of gemstone jewelry
    Direct selling of gold jewelry
    Direct selling of platinum jewelry
    Direct selling of watches
    Direct selling of watch attachments
    Direct selling of novelty jewelry

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Consumer Confidence Index
  • Percentage of services conducted online
  • World price of gold
  • Labor force participation rate of women

  • Current Performance
    Competition risesShifting trendsProfit and participation
  • Chart: Revenue Growth

  • Industry Outlook
    Some sellers stay afloatProfit and participation
  • Table: Direct Selling of Jewelry & Accessories Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Direct Selling of Jewelry & Accessories Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Jewelry Manufacturing

  • Products & Services
  • Fashion and costume jewelry
  • Fine jewelry
  • Watches
  • Precious stones and metal
  • Chart: Direct Selling of Jewelry & Accessories Industry Products and Services Segmentation

  • Demand Determinants
  • Economic trends
  • Consumer habits
  • Global supply

  • Major Markets
  • Consumers aged 45 to 54
  • Consumers aged 35 to 44
  • Consumers aged 55 to 64
  • Consumers aged 25 to 34
  • Consumers aged 65 and older
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Direct Selling of Jewelry & Accessories Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Direct Selling of Jewelry & Accessories

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Direct Selling of Jewelry & Accessories Industry

  • Industry Globalization
    Major Companies
    Stella & DotOrigami Owl
  • Table: Stella & Dot - financial performance
  • Table: Origami Owl - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Direct Selling of Jewelry & Accessories Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Direct Selling of Jewelry & Accessories Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • World Price of Gold (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Big-Box Retailer
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Multi-Level Marketing
  • A marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Direct Selling of Jewelry & Accessories:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Direct Selling of Jewelry & Accessories market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Direct Selling of Jewelry & Accessories, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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