Curtain call: External competition will contribute to the industry's continued decline

Demand for the Window Treatment Stores industry is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. Sales of window treatment products from specialized stores suffered over the five-year period despite rising disposable income and consumer confidence. In response, some industry companies have cut back on the number of stores they operate, while others have left the industry altogether. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers, which generate more revenue than mainstream brands also offered at Home Depot, Lowe's and department stores...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry has been kept afloat by sales of customized products to affluent customers
  • To compete with niche operators, many industry players have focused on high-end markets
  • The falling homeownership rate is a significant contributor to declining industry demand
  • Industry Report - Industry Products Chapter

    Window treatment products tend to be highly priced due to their essential and personalized nature as they served not only as decorations but to also cover the sun, reduce the noise and provide additional privacy in homes. Although industry operators have faced increased competition from discount merchandisers over the past five years, many consumers still opt for customizable and higher end products due to their visibility in homes. Window treatments can typically be separated into two types: ready-made or customized. Ready-made window treatments are those, which are made in mass quantities and come in specific sizes, colors and features. Conversely, custom-made window treatments are customized based on customer's specific preferences and needs. Cus...purchase to read more.

    Additional Insights for the Window Treatment Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Window Treatment Stores Industry are

  • Ability to control stock on hand
  • Proximity to key markets
  • Experienced work force
  • IBISWorld analysts also discuss how external factors such as Consumer Confidence Index and Technological change in the Window Treatment Stores industry impact industry performance..

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    What's in this report

    What is the Window Treatment Stores Industry?

    This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.

    Industry Products
  • Vertical and horizontal blinds, woven blinds and shades
  • Curtains and draperies
  • Ready-made and custom-made furniture coverings
  • Domestics (e.g. towels, sheets, blankets, table linens)
  • Industry Activities
  • Retailing window treatment products
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer Confidence Index
  • Technological change
  • Homeownership rate
  • External competition

  • Current Performance
  • Competition poses difficulty
  • New products assist recovery
  • Chart: Revenue Growth

  • Industry Outlook
  • The consumer market
  • Competitive barriers
  • Table: Window Treatment Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Window Treatment Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Home Furnishing Wholesaling
  • Paint Wholesaling
  • Textile Mills

  • Products & Services
  • Vertical and horizontal blinds, woven blinds and shades
  • Curtains and draperies
  • Ready-made and custom-made furniture coverings
  • Domestics (e.g. towels, sheets, blankets, table linens)
  • Chart: Window Treatment Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households in the third, fourth and highest income quantile
  • Households in the lowest and second lowest income quantile
  • Businesses for end use
  • Wholesalers and other retailers
  • Chart: Major Market Segmentation for the Window Treatment Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent, utilities and depreciation
  • Marketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Window Treatment Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Window Treatment Stores Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Window Treatment Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Window Treatment Stores Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per Capita Disposable Income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Custom-Made Window Treatments
  • Window treatments designed specifically to the consumers window specifications.
  • Honeycomb Shades
  • Cellular window treatments which contains a hexagonal cell shape
  • Ready-Made Window Treatments
  • Window treatments that are manufactured in a standard length and width.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Window Treatment Stores can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Window Treatment Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Window Treatment Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Window Treatment Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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