Big-boxed out: External competition will contribute to the industry's continued decline

The Window Treatment Stores industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • The industry has been kept afloat by sales of customized products to affluent customers
  • Competition has precipitated the closure of many industry stores located near big-box retailers
  • The coming years will be shaped by changing demographics and innovation

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    Industry Analysis & Industry Trends

    Demand for window treatment stores is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers. IBISWorld expects total revenue for the Window Treatment Stores industry to decline over the five years to 2016. Over the five years to 2021, revenue is anticipated to continue its downward trend, but at a slower pace. The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. However, competition will continue to be the industry's biggest obstacle...

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    Industry Report - Industry Products Chapter

    Window treatment products tend to be highly priced due to their essential and personalized nature as they served not only as decorations but to also cover the sun, reduce the noise and provide additional privacy in homes. Although industry operators have faced increased competition from discount merchandisers over the past five years, many consumers still opt for customizable and higher end products due to their visibility in homes. However, as cash-strapped consumers reduced spending on big-ticket items and held off on remodeling to save cash, sales of industry products plunged during the economic downturn.

    Window treatments can typically be separated into two types: ready-made or customized. Rea..

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    Additional Insights for the Window Treatment Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Window Treatment Stores Industry are

  • Ability to control stock on hand
  • Proximity to key markets
  • Experienced work force
  • IBISWorld analysts also discuss how external factors such as Consumer Confidence Index and Technological change in the Window Treatment Stores industry impact industry performance..

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    Industry Products

    What is the Window Treatment Stores Industry?

    This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.

    Industry Products
    Vertical and horizontal blinds, woven blinds and shades
    Curtains and draperies
    Ready-made and custom-made furniture coverings
    Domestics (e.g. towels, sheets, blankets, table linens)
    Industry Activities
    Retailing window treatment products

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer Confidence Index
  • Technological change
  • Homeownership rate
  • External competition

  • Current Performance
    Competition poses difficultyNew products assist recovery
  • Chart: Revenue Growth

  • Industry Outlook
    The consumer marketCompetitive barriers
  • Table: Window Treatment Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Window Treatment Stores Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Home Furnishing Wholesaling
  • Paint Wholesaling
  • Textile Mills

  • Products & Services
  • Vertical and horizontal blinds, woven blinds and shades
  • Curtains and draperies
  • Domestics (e.g. towels, sheets, blankets, table linens)
  • Ready-made and custom-made furniture coverings
  • Chart: Window Treatment Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households with income of more than $50,000
  • Households with income of less than $50,000
  • Businesses for end use
  • Wholesalers and other retailers
  • Chart: Major Market Segmentation for the Window Treatment Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent, utilities and depreciationMarketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Window Treatment Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Window Treatment Stores Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Window Treatment Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Window Treatment Stores Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Per Capita Disposable Income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Custom-Made Window Treatments
  • Window treatments designed specifically to the consumers window specifications.
  • Honeycomb Shades
  • Cellular window treatments which contains a hexagonal cell shape
  • Ready-Made Window Treatments
  • Window treatments that are manufactured in a standard length and width.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Window Treatment Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Window Treatment Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Window Treatment Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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