Popping up: Producers will develop new flavors and healthier products to attract consumers

The United States has become the top producer and consumer of popcorn worldwide, in part due to the growth of ready-to-eat popcorn over the past five years. The Popcorn Production industry has recovered from recessionary lows as increasing per capita disposable incomes and falling corn prices have benefited industry operators. However, increasingly health-conscious consumers have become wary of eating high-calorie and high-sodium popcorn varieties and have become cautious of the effects that microwaves have on food products. Over the five years to 2022, IBISWorld anticipates the industry to continue growing as popcorn is cemented as a healthy alternative to other snack products and operators continue to develop flavorful, nutritious products...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • The industry will continue to grow as popcorn is cemented as a healthy alternative to other snack products
  • Volatility in the price of corn has had a significant effect on industry operators
  • As incomes rise, Americans will increasingly splurge on discretionary snacks like popcorn
  • Industry Report - Industry SWOT Analysis Chapter

    The Popcorn Production industry is expected to grow at a similar rate to the overall economy over the 10 years to 2022. Increasing disposable income has led to higher discretionary spending, which, in turn, has facilitated demand for popcorn. Popcorn is a time-tested product and is widely accepted among consumers as an option to satisfy snack cravings. Commodity costs have affected the price over the past few years, but popcorn remains essential to many consumers, driving up revenue. Over the 10 years to 2022, IBISWorld estimates industry value added (IVA), which measures the industry's contribution to the overall economy, to increase at an annualized rate of 3.0%. During the same period, US GDP is forecast to rise an annualized 2.0%...purchase to read more.

    Additional Insights for the Popcorn Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Popcorn Production Industry are

  • Ability to pass on cost increases
  • Having a wide and expanding product range
  • Having a large supply contract
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and grocery stores and Per capita disposable income in the Popcorn Production industry impact industry performance..

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    What's in this report

    What is the Popcorn Production Industry?

    Companies in this industry produce popcorn, including microwaveable, ready-to-eat and other consumer packages of unpopped popcorn.

    Industry Products
  • Unpopped popcorn, consumer packages
  • Ready-to-eat popcorn
  • Industry Activities
  • Producing consumer packages of unpopped popcorn
  • Producing microwaveable popcorn
  • Producing ready-to-eat popcorn
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets and grocery stores
  • Per capita disposable income
  • Price of corn
  • Healthy eating index
  • Time spent on leisure and sports

  • Current Performance
  • Health trends and domestic demand
  • Trade
  • Corn prices
  • Industry organization
  • Chart: Revenue Growth

  • Industry Outlook
  • Diversifying products to compete
  • Industry organization
  • Table: Popcorn Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Popcorn Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Grocery Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores

  • Key Selling Industries
  • Corn Farming
  • Corn, Wheat & Soybean Wholesaling
  • Glass Product Manufacturing
  • Laminated Plastics Manufacturing

  • Products & Services
  • Ready-to-eat popcorn
  • Unpopped popcorn, consumer packages
  • Chart: Popcorn Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Other
  • Exports
  • Chart: Major Market Segmentation for the Popcorn Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Popcorn Production

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Popcorn Production Industry

  • Industry Globalization
    ConAgra Foods Inc., Snyder's-Lance, Inc.,
  • Table: ConAgra Foods Inc. - financial performance
  • Table: Snyder's-Lance, Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Popcorn Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Popcorn Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Price of corn (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Also called agrifuel. A fuel consisting of or derived from dead biological material, usually plants.
  • Ethanol
  • A form of alcohol used as a fuel. It is considered a renewable fuel with fewer pollutants.
  • Genetically Modified (Gm)
  • A technique in which changes are introduced into a plant or animal's DNA by genetic engineering. GM corn has genes that have been altered in order to obtain a specific type of crop.
  • Popcorn Lung
  • A lung ailment called bronchiolitis obliterans caused by the chemical diacetyl.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Popcorn Production Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Popcorn Production industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Popcorn Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Popcorn Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Popcorn Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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