Popping up: Producers will develop new flavors and healthier products to attract consumers

IBISWorld’s Industry Market Report on Popcorn Production is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.


Industry Threats & Opportunities

  • The industry will continue to grow as popcorn is cemented as a healthy alternative to other snack products
  • Volatility in the price of corn has had a significant effect on industry operators
  • As incomes rise, Americans will increasingly splurge on discretionary snacks like popcorn
  • Industry Analysis & Industry Trends

    Over the five years to 2016, the uptick in discretionary spending has supported snack and confectionary industries such as the Popcorn Production industry. However, a healthy eating trend sweeping the nation in recent years has made consumers wary of eating high-sodium popcorn products, but has also led other consumers to find healthier alternatives to chips and candy. Moving forward, the industry is positioned for continued growth over the next five years. Producers will continue to adapt their products to match changing consumer tastes, specifically the healthy eating trend, which will continue to drive demand for industry products.

    Industry Report - Industry Products Chapter

    Popcorn is purchase in either its popped or unpopped form, and can be consumed plain or with added flavors and ingredients such as oil and salt. Additionally, depending on its use, popcorn can be packaged in a variety of ways ranging from consumer individual packages or sealed jars and containers, both for ready-to-eat consumption and conventional and microwave popping. The intended popping method determines much of a popcorn kernel's design from the producer. Popcorn varieties are broadly categorized by the method of growing, the shape of the kernels, the color of the kernels or the shape of the popped corn.

    Regardless of type, all unpopped kernels contain a small drop of water inside a circle of soft starch surrounded by the hard outer surface. Whe

    Additional Insights for the Popcorn Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Popcorn Production Industry are

  • Ability to pass on cost increases
  • Having a wide and expanding product range
  • Having a large supply contract
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and grocery stores and Per capita disposable income in the Popcorn Production industry impact industry performance..

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    Industry Products

    What is the Popcorn Production Industry?

    Companies in this industry produce popcorn, including microwaveable, ready-to-eat and other consumer packages of unpopped popcorn.

    Industry Products
    Unpopped popcorn, consumer packages
    Ready-to-eat popcorn
    Industry Activities
    Producing consumer packages of unpopped popcorn
    Producing microwaveable popcorn
    Producing ready-to-eat popcorn

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from supermarkets and grocery stores
  • Per capita disposable income
  • Price of corn
  • Healthy eating index
  • Time spent on leisure and sports

  • Current Performance
  • Health trends and domestic demand
  • Trade
  • Corn prices
  • Industry organization
  • Chart: Revenue Growth

  • Industry Outlook
  • Diversifying products to compete
  • Industry organization
  • Table: Popcorn Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Popcorn Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Grocery Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores

  • Key Selling Industries
  • Corn Farming
  • Corn, Wheat & Soybean Wholesaling
  • Glass Product Manufacturing
  • Laminated Plastics Manufacturing

  • Products & Services
  • Ready-to-eat popcorn
  • Unpopped popcorn, consumer packages
  • Chart: Popcorn Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Other
  • Exports
  • Chart: Major Market Segmentation for the Popcorn Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Marketing
  • Wages
  • Other
  • Depreciation
  • Chart: Cost Structure Benchmarking – Sector vs Popcorn Production

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Popcorn Production Industry

  • Industry Globalization
    Major Companies
    ConAgra Foods Inc. Snyder's-Lance, Inc.
  • Table: ConAgra Foods Inc. - financial performance
  • Table: Snyder's-Lance, Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Popcorn Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Popcorn Production Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Price of corn (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Also called agrifuel. A fuel consisting of or derived from dead biological material, usually plants.
  • Ethanol
  • A form of alcohol used as a fuel. It is considered a renewable fuel with fewer pollutants.
  • Genetically Modified (Gm)
  • A technique in which changes are introduced into a plant or animal's DNA by genetic engineering. GM corn has genes that have been altered in order to obtain a specific type of crop.
  • Popcorn Lung
  • A lung ailment called bronchiolitis obliterans caused by the chemical diacetyl.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Popcorn Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Popcorn Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Popcorn Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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