Healthy twist: Health-consciousness trends have forced operators to adjust their product mix to remain competitive

IBISWorld’s Mayonnaise Production Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Mayonnaise Production industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


Industry Threats & Opportunities

  • A global mayonnaise demand slowdown has made it more difficult for smaller operators to expand their operations
  • Over the past five years, domestic demand for industry products has fallen
  • Consumers are expected to dine out at restaurants more frequently, bolstering demand from food service establishments
  • Industry Analysis & Industry Trends

    The Mayonnaise Production industry has disappointed over the past five years. Mayonnaise remains ubiquitous as a condiment in the United States and is consumed by many as a side for sandwiches, hamburgers and salads, among other food types. Over the five years to 2017, several trends like health-consciousness have forced operators to adjust their product mix to remain competitive. Moreover, a global mayonnaise demand slowdown has made it more difficult for smaller operators to expand their operations. Over the five years to 2022, the Mayonnaise Production industry is expected to grow modestly.

    Industry Report - Industry Key Buyers Chapter

    Dominated by two well-entrenched major players, the Mayonnaise Production industry is characterized by a high level of market share concentration. Unilever and Kraft, which manufacture the Hellman's and Kraft and Miracle Whip brands, respectively, account for more than 80.0% of industry revenue. These brands are nearly synonymous with mayonnaise for American consumers and are both backed by diversified, multibillion-dollar corporations. These companies are large enough that they can achieve economies of scale and boost margins by producing at lower cost per unit benchmarks. Additionally, the large size of these companies in the industry self-perpetuates their dominance. Uni

    Additional Insights for the Mayonnaise Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Mayonnaise Production Industry are

  • Supply contracts in place for key inputs
  • Control of distribution arrangements
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Demand from food services and drinking places in the Mayonnaise Production industry impact industry performance..

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    Industry Products

    What is the Mayonnaise Production Industry?

    Mayonnaise manufacturers make the spread out of eggs, oil, vinegar and various other ingredients. Mayonnaise is used in prepared foods like sandwiches and can be purchased separately for use at home in a variety of dishes.

    Industry Products
    Private-label mayonnaise
    Brand-name mayonnaise
    Industry Activities
    Manufacturing private-label mayonnaise
    Manufacturing brand-name mayonnaise
    Manufacturing low-fat mayonnaise
    Manufacturing flavored mayonnaise

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Demand from food services and drinking places
  • Healthy eating index
  • Agricultural price index
  • Trade-weighted index

  • Current Performance
  • Growing health concerns
  • Global slowdown
  • Profit and wage expansion
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand growth
  • Industry expansion
  • Table: Mayonnaise Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Mayonnaise Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Warehouse Clubs & Supercenters
  • Chain Restaurants
  • Single Location Full-Service Restaurants

  • Key Selling Industries
  • Chicken Egg Production
  • Electric Power Transmission

  • Products & Services
  • Brand-name mayonnaise
  • Private-label mayonnaise
  • Chart: Mayonnaise Production Industry Products and Services Segmentation

  • Demand Determinants
  • Downstream retailers
  • Consumers

  • Major Markets
  • Consumers aged 34 and below
  • Consumers between 35 and 54 years old
  • Consumers aged 55 and above
  • Chart: Major Market Segmentation for the Mayonnaise Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Mayonnaise Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Mayonnaise Production Industry

  • Industry Globalization
    Major Companies
    UnileverKraft Foods Inc.
  • Table: Unilever - financial performance
  • Table: Kraft Foods Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Mayonnaise Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Mayonnaise Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Healthy Eating Index (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A mass or collection of things.
  • Emulsify
  • To make into or become an emulsion.
  • Emulsion
  • A fine dispersion of minute droplets of one liquid in another in which it is not soluble or miscible.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Mayonnaise Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Mayonnaise Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Mayonnaise Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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