Hair raising: The aging population will boost demand, but import competition remains fierce

IBISWorld’s industry research report on Wig & Hairpiece Manufacturing provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • An influx of Chinese and Indonesian imports has saturated the US market for wigs and hairpieces
  • The industry is subject to a very high level of import penetration
  • Changing consumer preferences will mitigate industry revenue growth

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    Industry Analysis & Industry Trends

    While the Wig and Hairpiece Manufacturing industry has grown over the five years to 2017, it has experienced volatile conditions. Stronger macroeconomic conditions have boosted industry sales as discretionary spending rises and US consumers are better able to afford discretionary cosmetic products such as wigs and hairpieces. However, the industry is subject to a very high level of import penetration, which continues to limit revenue growth for domestic operators...

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    Industry Report - Industry Locations Chapter

    The Wig and Hairpiece Manufacturing industry is concentrated in the West region of the United States, which accounts for 19.8% of establishments. California accounts for the largest share of establishments, accounting for 14.9%. Many upstream industries, including synthetic fiber manufacturers, are located in this region, which cuts transportation costs for wig producers. Moreover, this region has access to some of the largest seaports making it an attractive location for manufacturers to receive raw materials and ship exports.

    For similar reasons, the Great lakes region of the United States has the second-highest concentration of industry establishments, accounting for 20.2%. Pro..

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    Additional Insights for the Wig & Hairpiece Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wig & Hairpiece Manufacturing Industry are

  • Strong distribution networks
  • Alter goods in favor of market conditions
  • Cost control
  • IBISWorld analysts also discuss how external factors such as Import penetration into the manufacturing sector and Per capita disposable income in the Wig & Hairpiece Manufacturing industry impact industry performance..

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    Industry Products

    What is the Wig & Hairpiece Manufacturing Industry?

    This industry manufactures wigs and hairpieces for both aesthetic and medical purposes.

    Industry Products
    Synthetic hair wigs and hairpieces
    Human hair wigs and hairpieces
    Blended material wigs and hairpieces
    Industry Activities
    Manufacturing synthetic hair wigs
    Manufacturing human hair wigs
    Manufacturing synthetic hair hairpieces
    Manufacturing human hair hairpieces

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Import penetration into the manufacturing sector
  • Per capita disposable income
  • Trade-weighted index
  • Median age of population

  • Current Performance
  • Domestic conditions and recovery
  • International competition
  • Industry operations
  • Chart: Revenue Growth

  • Industry Outlook
  • Domestic preferences and demand
  • International competition remains fierce
  • Industry exits
  • Table: Wig & Hairpiece Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wig & Hairpiece Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Pharmacies & Drug Stores
  • Beauty, Cosmetics & Fragrance Stores
  • Hair & Nail Salons
  • Hair Loss Treatment & Removal

  • Key Selling Industries
  • Plastic & Resin Manufacturing
  • Textile Mills

  • Products & Services
  • Human hair wigs and hairpieces
  • Synthetic hair wigs and hairpieces
  • Blended material wigs and hairpieces
  • Chart: Wig & Hairpiece Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Beauty supply stores
  • Hair salons
  • Exports
  • Hair loss and restoration services
  • Other
  • Chart: Major Market Segmentation for the Wig & Hairpiece Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Wig & Hairpiece Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wig & Hairpiece Manufacturing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wig & Hairpiece Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Wig & Hairpiece Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Import penetration into the manufacturing sector (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Hair Prosthesis
  • A wig or hairpiece that has been designed to fit the needs of patients who have lost their hair due to medical conditions.
  • Offshore
  • The relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company.
  • Outsource
  • To procure goods or services under contract with an outside supplier.
  • Remy Hair
  • Indian human hair in which the cuticles face the same way, giving hair greater longevity and a higher-quality appearance.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wig & Hairpiece Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wig & Hairpiece Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wig & Hairpiece Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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