Razor burn: Facial hair trends have weakened revenue growth

Over the past five years, the Shaving Razor Manufacturing industry has struggled with changing consumer trends and increased competition from imports and startup razor providers. The growing popularity of facial hair, particularly among younger males, has hindered demand from the industry's traditional customer base. In addition, the price of plastic materials and resin is expected to decline during the period; as this a primary raw material cost for industry operators, this has contributed to falling razor prices, which has reduced revenues for operators as they fight to stay competitive. To this end, disposable and private-label razors are gaining ground against giant shaving brands Gillette and Schick, which currently dominate the industry...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
-0.1%
Forecast Growth 17-22
Profit
Employment
2,034
Businesses
8
What Our Customers Say

Industry Threats & Opportunities

  • Consumer trends, input costs and competition will limit industry growth
  • In addition to weakened demand, industry operators have had to contend with volatile input costs
  • The growing popularity of facial hair will limit revenue
  • Industry Report - Industry SWOT Analysis Chapter

    The Shaving Razor Manufacturing industry is in the declining phase of its life cycle, as indicated by declining revenue, rising import penetration and falling profitability. Industry value added (IVA), a measurement of its contribution to the overall economy, is expected to decrease at an annualized rate of 0.5% over the 10 years to 2022. In comparison, GDP is projected to grow an annualized 2.0% during the same period. Contracting IVA amid expanding GDP indicates that the industry is declining in economic importance.Razors produced domestically are becoming less competitive in the global market, while imports are siphoning demand from industry operators. Over the 10 years to 2022, imports are projected to grow at an annualized rate of 2.3%, ...purchase to read more.

    Additional Insights for the Shaving Razor Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Shaving Razor Manufacturing Industry are

  • Production of premium goods/services
  • Access to the latest available and most efficient technology and techniques
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Import penetration into the manufacturing sector in the Shaving Razor Manufacturing industry impact industry performance..

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    Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Import penetration into the manufacturing sector
  • Price of plastic materials and resin
  • World price of steel
  • Total advertising expenditure

  • Current Performance
  • Challenges shave off revenue
  • Chart: Revenue Growth

  • Industry Outlook
  • Shifting market
  • Rising advertising expenditure
  • Table: Shaving Razor Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Shaving Razor Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Drug, Cosmetic & Toiletry Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores
  • Beauty, Cosmetics & Fragrance Stores

  • Key Selling Industries
  • Iron & Steel Manufacturing
  • Plastic & Resin Manufacturing
  • Steel Rolling & Drawing

  • Products & Services
  • Razors
  • Other
  • Replacement cartridges
  • Chart: Shaving Razor Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Males
  • Females
  • Chart: Major Market Segmentation for the Shaving Razor Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesMarketingWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Shaving Razor Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Shaving Razor Manufacturing Industry

  • Industry Globalization
    The Procter & Gamble CompanyEdgewell Personal Care Co.
  • Table: The Procter & Gamble Company - financial performance
  • Table: Edgewell Personal Care Co. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Shaving Razor Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Shaving Razor Manufacturing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Cartridge Razor
  • A plastic razor with a cartridge blade that can be replaced with a new cartridge once it dulls.
  • Disposable Razor
  • A plastic razor that can be disposed of entirely once it dulls, rather than just the blade.
  • Razor
  • A sharp-edged cutting instrument used for shaving facial and body hair.
  • Safety Razor
  • A metal razor with a guard to reduce the risk of the blade cutting the skin.
  • Why buy this report?

    IBISWorld’s Industry Market Report on Shaving Razor Manufacturing is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Shaving Razor Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Shaving Razor Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Shaving Razor Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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