Cool down: Fitness DVD sales have declined in response to new digital distribution methods

IBISWorld’s industry research report on Fitness DVD Production can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.


Industry Threats & Opportunities

  • Many Americans have opted to stream content rather than purchase fitness DVDs
  • As the rate of youth obesity rises, more fitness DVDs are being made for children
  • The aging population will further energize companies in the industry to tailor workouts to retirees

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    Industry Analysis & Industry Trends

    Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth...

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    Industry Report - Industry SWOT Analysis Chapter

    Over the 10 years to 2021, the Fitness DVD Production industry is anticipated steadily decline. Consumers are purchasing fewer fitness DVDs as the industry's younger demographic pursues fitness products that are distributed through mobile apps and streaming set-top boxes. The Fitness DVD Production industry is expected to decline as a share of the economy, as measured by industry value added (IVA). IVA is projected to fall at a 5.4% annualized rate over the 10 years to 2021, compared with projected 2.2% annualized growth rate for GDP. Consequently the number of companies in the industry is projected to fall at a 10-year annualized rate of 5.5% to 43 enterprises in 2021.


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    Additional Insights for the Fitness DVD Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fitness DVD Production Industry are

  • Effective cost controls
  • Access to multiskilled and flexible workforce
  • Ability to manage external (outsourcing) contracts
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Internet traffic volume in the Fitness DVD Production industry impact industry performance..

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    Industry Products

    What is the Fitness DVD Production Industry?

    This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

    Industry Products
    Strength and toning DVDs
    Dance DVDs
    Yoga DVDs
    Cardio and Tae Bo DVDs
    Pilates DVDs
    Other DVDs
    Industry Activities
    Creating a production timeline and ensuring that timelines are met
    Finding and securing financing for video productions
    Producing fitness content
    Publicizing productions
    Selling and distributing videos

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Internet traffic volume
  • Number of adults aged 65 and older
  • Time spent on leisure and sports
  • Trade-weighted index

  • Current Performance
  • Demographics draw demand
  • Competition escalates
  • Chart: Revenue Growth

  • Industry Outlook
  • Aging population
  • Boosting competitiveness
  • Table: Fitness DVD Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fitness DVD Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Recordable Media Manufacturing
  • Movie & Video Distribution
  • Video Postproduction Services

  • Key Selling Industries
  • Celebrity & Sports Agents
  • Performers & Creative Artists
  • Video Postproduction Services

  • Products & Services
  • Strength and toning DVDs
  • Dance DVDs
  • Yoga DVDs
  • Cardio and Tae Bo DVDs
  • Pilates DVDs
  • Other DVDs
  • Chart: Fitness DVD Production Industry Products and Services Segmentation

  • Demand Determinants
  • Healthy lifestyle trends
  • Disposable income
  • Seasonality and leisure time availability

  • Major Markets
  • Consumers 29 and younger
  • Consumers aged 30 to 44
  • Consumers aged 45 to 64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Fitness DVD Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases and other
  • Chart: Cost Structure Benchmarking – Sector vs Fitness DVD Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fitness DVD Production Industry

  • Industry Globalization
    Major Companies
  • Table: Gaiam - financial performance
  • Table: BeachBody - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fitness DVD Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Fitness DVD Production Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Time Spent on Leisure and Sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • An optical disc format designed to display high-definition video and store large amounts of data.
  • Pilates
  • A body conditioning routine that purportedly builds flexibility and lean muscles, strength and endurance in the legs, abdominals, arms, hips and back
  • Streaming Video
  • Content sent in compressed form over the internet and displayed by the viewer in real time.
  • Tae Bo
  • An aerobic exercise that uses the motions of martial arts at a rapid pace designed to promote fitness.
  • Yoga
  • A physical, mental and spiritual discipline, originating in ancient India.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fitness DVD Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fitness DVD Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fitness DVD Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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