Cool down: Fitness DVD sales have declined in response to new digital distribution methods

Due to the growing popularity of online streaming content, the Fitness DVD Production industry has been declining over the past five years. Consumers have opted to use newer forms of accessing content including, most pressingly, online streaming. Consumers that once purchased the industry's popular DVD series are now transitioning toward digitally distributed content, causing revenue to decline and leading to reductions in industry employment and participation over the five years to 2017. Over the five years to 2022, industry revue is expected to continue to fall, albeit at a slower rate, as IBISWorld expects that the market for fitness DVDs may retain niche popularity among older consumers who do not wish to invest in online streaming...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Consumers have opted to use newer forms of accessing content, online streaming chief amongst them
  • Companies are either diversifying their product offerings with online content or are removing DVD production
  • DVDs may still retain a small level of relevance among older consumers and devout fans
  • Industry Report - Starting a New Business Chapter

    Size and reputation provide incumbent industry players with a significant advantage in acquiring scarce resources such as top fitness instructors or production financing. Large companies hold an advantage because of name recognition, which may encourage greater sales simply because of the brand's popularity alone. Greater size also enables these companies to hire specialized managers and teams of editors, speeding up and improving the quality of the production process.Vertical integration in particular gives large companies a competitive advantage. The long-term agreements that DVD producers have with distributors affect the entire production process. For...purchase to read more.

    Additional Insights for the Fitness DVD Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fitness DVD Production Industry are

  • Effective cost controls
  • Access to multiskilled and flexible workforce
  • Ability to manage external (outsourcing) contracts
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Demand from dvd, game and video rental in the Fitness DVD Production industry impact industry performance..

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    What's in this report

    What is the Fitness DVD Production Industry?

    This industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CDs, etc.) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

    Industry Products
  • Strength and toning DVDs
  • Dance DVDs
  • Yoga DVDs
  • Cardio and Tae Bo DVDs
  • Pilates DVDs
  • Other DVDs
  • Industry Activities
  • Creating a production timeline and ensuring that timelines are met
  • Finding and securing financing for video productions
  • Producing fitness content
  • Publicizing productions
  • Selling and distributing videos
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Demand from dvd, game and video rental
  • Demand from gym, health and fitness clubs
  • Percentage of services conducted online

  • Current Performance
  • Demographics draw demand
  • Competition escalates
  • Chart: Revenue Growth

  • Industry Outlook
  • Aging population
  • Boosting competitiveness
  • Table: Fitness DVD Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fitness DVD Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Recordable Media Manufacturing
  • Movie & Video Distribution
  • Video Postproduction Services

  • Key Selling Industries
  • Celebrity & Sports Agents
  • Performers & Creative Artists
  • Video Postproduction Services

  • Products & Services
  • Strength and toning DVDs
  • Dance DVDs
  • Yoga DVDs
  • Cardio and Tae Bo DVDs
  • Pilates DVDs
  • Other DVDs
  • Chart: Fitness DVD Production Industry Products and Services Segmentation

  • Demand Determinants
  • Healthy lifestyle trends
  • Disposable income
  • Seasonality and leisure time availability

  • Major Markets
  • Consumers 29 and younger
  • Consumers aged 30 to 44
  • Consumers aged 45 to 64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Fitness DVD Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchases and other
  • Chart: Cost Structure Benchmarking – Sector vs Fitness DVD Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fitness DVD Production Industry

  • Industry Globalization
    Gaiam Inc.,
  • Table: Gaiam Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Fitness DVD Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fitness DVD Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Time Spent on Leisure and Sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • An optical disc format designed to display high-definition video and store large amounts of data.
  • Pilates
  • A body conditioning routine that purportedly builds flexibility and lean muscles, strength and endurance in the legs, abdominals, arms, hips and back
  • Streaming Video
  • Content sent in compressed form over the internet and displayed by the viewer in real time.
  • Tae Bo
  • An aerobic exercise that uses the motions of martial arts at a rapid pace designed to promote fitness.
  • Yoga
  • A physical, mental and spiritual discipline, originating in ancient India.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Fitness DVD Production can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fitness DVD Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fitness DVD Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fitness DVD Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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