Book smart: E-book popularity and growth in the K-12 demographic will drive demand

IBISWorld’s Children's Book Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Blockbuster children’s and young adult hits have become the bread and butter for operators
  • E-books and video books have emerged as more interactive mediums for children’s literature
  • Children’s book publishing companies will continue to invest in new digital formats

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    Industry Analysis & Industry Trends

    The Children's Book Publishing industry has been successfully meeting challenges like competition from new technologies and the postrecessionary dip in disposable income. The importance of children's literacy remained high enough that even the slightest gains in disposable income generated greater demand for children's books. In the coming years, the industry will continue to rely on the confluence power of book and movie hits to generate revenue. Savvy publishers will also continue to attempt increased penetration into the e-book market. The success of this format, however, will largely depend on the success of the e-reader platforms available, which is outside of industry operators' control...

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    Industry Report - Industry Analysis Chapter

    The Children's Book Publishing industry performed well over the past five years, despite challenges in developing book applications for mobile devices and declining sales at bookstores. Although children's books are a discretionary purchase, parents typically regard their children's literacy as instrumental to their early development, and continue to spend on books their children are interested in reading. Due in part to this emphasis on reading, the industry has been able to fend off increasing competition for leisure time among digital alternatives such as television and online content. Overall, revenue grew an annualized 3.9% over the five years 2016 to reach $2.4 billion, including an expected 7.1% increase in 2016.


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    Additional Insights for the Children's Book Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Children's Book Publishing Industry are

  • Management of a high quality assets portfolio
  • Must comply with government regulations
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Percentage of services conducted online in the Children's Book Publishing industry impact industry performance..

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    Industry Products

    What is the Children's Book Publishing Industry?

    This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books, but excludes online-only publishers and authors, as well as textbook publishing.

    Industry Products
    Board Book
    Other formats
    Industry Activities
    Discovery of children's authors and stories or other content
    Editing children's books
    Designing book layout and covers
    Marketing children's authors and books

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Percentage of services conducted online
  • Demand from book stores
  • Number of K-12 students

  • Current Performance
    The Harry Potter effectE-books catch onOlder consumers and a shift toward libraries
  • Chart: Revenue Growth

  • Industry Outlook
    Room for growthYoung adult novelsOperational trends
  • Table: Children's Book Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Children's Book Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Educational Services
  • Consumers

  • Key Selling Industries
  • Ink Manufacturing
  • Paper Mills
  • Performers & Creative Artists
  • Printing

  • Products & Services
  • Hardback
  • Paperback
  • e-Book
  • Board Book
  • Other formats
  • Chart: Children's Book Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • The number of K-12 students
  • Funding for education
  • Harry Potter effect

  • Major Markets
  • School-based sales
  • Retail - Online
  • Retail - In-store
  • Chart: Major Market Segmentation for the Children's Book Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Children's Book Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Children's Book Publishing Industry

  • Industry Globalization
    Major Companies
    Scholastic Inc.Penguin Random HouseHarperCollins Publishers
  • Table: Scholastic Inc. - financial performance
  • Table: Penguin Random House - financial performance
  • Table: HarperCollins Publishers - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Children's Book Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Children's Book Publishing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Percentage of services conducted online (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A book in a digital format that can be read on a computer or on a variety of mobile devices.
  • Middle-Grade Books
  • Books generally intended for children aged 7 to 12 and are typically short- and long-chapter books.
  • Primary Education
  • Education from kindergarten through eighth grade.
  • Secondary Education
  • Education from ninth grade through 12th grade.
  • Young Adult Books
  • Books intended for those aged 12 to 17.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Children's Book Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Children's Book Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Children's Book Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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