Seen on TV: Industry revenue will continue to decline as e-commerce gains in popularity

The Cable Shopping Networks industry, which retails a variety of consumer products through TV broadcasts, contracted over the past five years due to a slow economic recovery and shifting consumer shopping habits. Reduced income levels caused consumer confidence to sharply decline. Industry operators have also experienced rising competition from online retailers, as consumers are increasingly shopping online, with e-commerce sales rising strongly over the past five years. Consumers have increased spending on discretionary items such as jewelry and home furnishings sold by industry operators. However, despite higher spending, consumers have largely shifted toward online commerce due to its increasing convenience and availability...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • As income and consumer confidence levels fell, consumers became less willing to purchase discretionary and luxury goods
  • Profit is anticipated to hold steady for the industry
  • Cable shopping networks will be threatened by the expansion of mobile technology
  • Industry Report - Industry SWOT Analysis Chapter

    The Cable Shopping Networks industry is declining. Over the 10 years to 2023, industry value added, which measures an industry’s contribution to the overall economy, is forecast to decline at an annualized rate of 3.6%. Over the same period, US GDP is projected to grow at an annualized rate of 2.2%. As a result, the industry’s importance to the economy is falling, which suggests that the industry is in decline. Overall, the industry is structurally declining primarily due to mounting competition from online retailers.E-commerce sales are projected to strongly increase over the 10 years to 2023, steadily siphoning customers away from cable shopping networks. Indeed, even cable shopping network operators are diversifying into e-commerce. For example, major player QVC Inc., is...purchase to read more.

    Additional Insights for the Cable Shopping Networks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Shopping Networks Industry are

  • Aggressive marketing and franchising given the high level of competition
  • Accessibility to consumers
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and commerce sales in the Cable Shopping Networks industry impact industry performance..

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    What's in this report

    What is the Cable Shopping Networks Industry?

    This industry includes companies that use TV programs on subscription or fee-basis cable channels to generate clients and display merchandise. The industry excludes companies that are primarily engaged in generating sales through door-to-door marketing, direct-mail advertising, catalog sales, brick-and-mortar retail or e-commerce.

    Industry Products
  • Apparel and accessories
  • Home products and electronics
  • Jewelry and watches
  • Beauty, health and wellness products
  • Industry Activities
  • Retailing jewelry
  • Retailing electronics
  • Retailing cosmetics
  • Retailing apparel and fashion products
  • Retailing other consumer products
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • commerce sales
  • Consumer Confidence Index
  • Number of cable TV subscriptions

  • Current Performance
  • Structural decline
  • Scale drives profit
  • Industry landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Online expansion
  • Industry consolidation
  • Table: Cable Shopping Networks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Shopping Networks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Athletic & Sporting Goods Manufacturing
  • Cosmetic & Beauty Products Manufacturing
  • Jewelry Manufacturing
  • Leather Good & Luggage Manufacturing
  • Major Household Appliance Manufacturing
  • Men's & Boys' Apparel Manufacturing
  • Shoe & Footwear Manufacturing
  • Vitamin & Supplement Manufacturing
  • Women’s, Girls’ and Infants’ Apparel Manufacturing

  • Products & Services
  • Home products and electronics
  • Apparel and accessories
  • Beauty, health and wellness products
  • Jewelry and watches
  • Chart: Cable Shopping Networks Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged 45-54
  • Consumers aged 35-44
  • Consumers aged 25-34
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Cable Shopping Networks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketing, rent and depreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Cable Shopping Networks

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Shopping Networks Industry

  • Industry Globalization
    QVC Inc., EVINE Live Inc.,
  • Table: QVC Inc. - financial performance
  • Table: EVINE Live Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Shopping Networks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cable Shopping Networks Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Selling products and goods directly through websites and online portals.
  • Infomercial
  • Alternative form of television advertising, which attempt to sale products through medium-duration commercials.
  • Quadrature Amplitude Modulation (Qam)
  • The modulation scheme used in cable plants to carry digital cable services.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cable Shopping Networks Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cable Shopping Networks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Shopping Networks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Shopping Networks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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