Fair game: Spending on industry products is up, but online competition may threaten future industry growth

IBISWorld’s Licensed Sports Apparel Stores market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Online retail and big-box retailers may threaten the industry’s recent growth
  • The presence of internet retail has slowed overall brick-and-mortar location expansion
  • Increased sporting event attendance will create demand for industry products from fans

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    Industry Analysis & Industry Trends

    The Licensed Sports Apparel Stores industry includes brick-and-mortar establishments that sell apparel that has been granted specific permission for retail sale. These products comprise goods from major apparel brands that have received explicit consent from sports leagues (e.g. NFL, NBA and MLS) and colleges to replicate player names, team logos and league patches onto consumer apparel products. The industry has performed consistently well over the past five years, despite the disposable incomes of many US consumers growing only marginally since the recession. However, the looming threat of online retail and big-box retailers may threaten the industry's recent growth...

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    Industry Report - Industry SWOT Analysis Chapter

    The Licensed Sports Apparel Stores industry is considered to be in the growth stage of its life cycle, exhibiting strong and steady growth over the long-term. Over the 10 years to 2021, IBISWorld estimates that the industry's value added (i.e. its contribution to the economy) will grow at an annualized rate of 1.1%. In comparison, US GDP is expected to grow an annualized 2.1% during the same period, indicating that the industry is growing in line with the US economy. Over the past several decades, the manufacture and sale of apparel containing the likeness of players and teams has become big business.


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    Additional Insights for the Licensed Sports Apparel Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Licensed Sports Apparel Stores Industry are

  • Attractive product presentation
  • Management of seasonal production
  • Prompt delivery to market
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Participation in sports in the Licensed Sports Apparel Stores industry impact industry performance..

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    Industry Products

    What is the Licensed Sports Apparel Stores Industry?

    This industry sells licensed sports apparel, accessories and collectibles. Retailers must obtain a license from professional leagues and sporting associations to sell branded sports apparel and accessories. The industry does not include online sales of licensed sports apparel or products purchased through big-box retailers and department stores.

    Industry Products
    NFL apparel
    MLB apparel
    NBA apparel
    NHL apparel
    College athletic apparel
    Industry Activities
    Retailing licensed men's shoes and sports apparel
    Retailing licensed women's shoes and sports apparel
    Retailing licensed children's shoes and sports apparel

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Participation in sports
  • Number of adolescents aged 10 to 19
  • Consumer Confidence Index
  • Per capita disposable income

  • Current Performance
  • The growing playing field
  • The fans
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand grows
  • Competition intensifies
  • Table: Licensed Sports Apparel Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Licensed Sports Apparel Stores Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Men's & Boys' Apparel Wholesaling
  • Women's & Children's Apparel Wholesaling

  • Products & Services
  • College athletic apparel
  • MLB apparel
  • NFL apparel
  • NBA apparel
  • NHL apparel
  • Other
  • Chart: Licensed Sports Apparel Stores Industry Products and Services Segmentation

  • Demand Determinants
  • Participation rates
  • Popularity of professional and college sports teams
  • Online and e-commerce activities

  • Major Markets
  • Consumers aged 18-44
  • Consumers aged 45-64
  • Consumers aged 65 and older
  • Other Markets
  • Chart: Major Market Segmentation for the Licensed Sports Apparel Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Licensed Sports Apparel Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Licensed Sports Apparel Stores Industry

  • Industry Globalization
    Major Companies
    Dick's Sporting Goods Inc.Foot Locker Inc.
  • Table: Dick's Sporting Goods Inc. - financial performance
  • Table: Foot Locker Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Licensed Sports Apparel Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Licensed Sports Apparel Stores Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Participation in Sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Big-Box Retailer
  • A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.
  • Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Sports Participation Rate
  • The number of consumers participating in regular physical activity as a share of the total population.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Licensed Sports Apparel Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Licensed Sports Apparel Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Licensed Sports Apparel Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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