Healing touch: Increasing health expenditure and popularity of industry services will benefit revenue

The improving economic environment and increasing visibility of massage franchises are expected to encourage strong double-digit growth in the Massage Franchises industry, over the five years to 2017. Preference shifts toward healthier lifestyles have strongly benefited this industry. Consumers have increasingly recognized the health benefits of massages.This industry is still fairly young and, as a result, is expected to continue rising at a fast pace. Increasing health expenditure and per capita disposable income are expected to support the industry's growth moving forward...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • The popularity of massage services has surged over the past five years as consumers increasingly spend on luxury goods
  • Brand recognition is expected to attract first-time customers to massage franchises
  • The number of franchises is expected to expand as massage services continue to grow in popularity
  • Industry Report - Industry Products Chapter

    Companies in the Massage Franchises industry provide a variety of different massage services for medical, recreational and alternative health markets. However, the majority of industry revenue is derived from services rendered in medical-related markets, where patients primarily require therapeutic massages. One of the main reasons for this is that most health insurance plans do not fully cover massage treatments as preventative care. According to the Associated Bodywork and Massage Professionals (ABMP) more than 90.0% of massage therapy sessions are paid by the clients.Therapeutic massageA therapeutic massage is designed to relieve pain stemming from the back, joints, muscles and nerves. It ...purchase to read more.

    Additional Insights for the Massage Franchises Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Massage Franchises Industry are

  • Ability to franchise operations
  • Having a good reputation
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Number of adults aged 20 to 64 in the Massage Franchises industry impact industry performance..

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    What's in this report

    What is the Massage Franchises Industry?

    This industry comprises franchise companies that provide massages to enhance physical function, aid healing and promote relaxation, often in private or group sessions. Reports in our Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data. They show the number of franchise outlets, total franchise revenue and the average profit margin earned by franchisees. Our reports also highlight the largest franchisors by market share.

    Industry Products
  • Therapeutic massage services
  • Nontherapeutic massage services
  • Industry Activities
  • Providing therapeutic massage services
  • Providing non-therapeutic massage services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Number of adults aged 20 to 64
  • Total health expenditure
  • Per capita disposable income
  • National unemployment rate

  • Current Performance
  • Rising profit
  • Strong demand
  • Brand recognition
  • Expanding reach
  • Chart: Revenue Growth

  • Industry Outlook
  • Further expansion
  • Positive effects
  • Table: Massage Franchises Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Massage Franchises Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hospitals
  • Nursing Care Facilities
  • Consumers

  • Key Selling Industries
  • Beauty, Cosmetics & Fragrance Stores
  • Drug, Cosmetic & Toiletry Wholesaling
  • Dry Cleaners
  • Heating & Air Conditioning Equipment Manufacturing
  • Vacuum, Fan & Small Household Appliance Manufacturing

  • Products & Services
  • Therapeutic massage services
  • Nontherapeutic massage services
  • Other
  • Chart: Massage Franchises Industry Products and Services Segmentation

  • Demand Determinants
  • Income
  • Attitudes to health and wellbeing
  • Time availability

  • Major Markets
  • Household income $100,000+
  • Household income $75,000-$100,00
  • Household income $50,000-$75,000
  • Household income $35,000-$50,000
  • Household income < $35,000
  • Chart: Major Market Segmentation for the Massage Franchises Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesFranchise and royalty feeOther
  • Chart: Cost Structure Benchmarking – Sector vs Massage Franchises

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Massage Franchises Industry

  • Industry Globalization
    Massage Envy, Hand & Stone Massage and Facial Spa, Elements Therapeutic Massage Inc.,
  • Table: Massage Envy - financial performance
  • Table: Hand & Stone Massage and Facial Spa - financial performance
  • Table: Elements Therapeutic Massage Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Massage Franchises Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Massage Franchises Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Economies Of Scale
  • The increase in efficiency of production as the number of goods being produced increases.
  • Franchising
  • Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees).
  • Swedish Massage
  • Massage that relies on five styles of strokes to reduce pain and improve osteoarthritis symptoms.
  • Thai Massage
  • Massage that relies on deep static and rhythmic pressures and has yoga influences
  • Trigger Point Therapy
  • Massage intended to deactivate trigger points that cause local pain.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Massage Franchises Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Massage Franchises industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Massage Franchises:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Massage Franchises market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Massage Franchises, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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