Looking good: Increased consumer spending will increase demand for industry services

IBISWorld’s Model Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Steady demand from major downstream markets has propelled industry revenue growth
  • Social media and the opportunity for online self-promotion has cut demand for smaller agencies
  • Agencies will benefit from increased demand from creative clients like fashion designers and photographers

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    Industry Analysis & Industry Trends

    The Model Agencies industry experienced moderate growth over the past five years, with revenue expected to continue increasing. Demand for this industry's services depends on corporate advertising expenditures, as a significant portion of industry revenue is garnered through commissions and service fees gained from booking models in print, television, retail and internet advertising campaigns. Over the five years to 2021, Model Agencies industry revenue is expected to expand as total advertising expenditure is projected to increase...

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    Industry Report - Starting a New Business Chapter

    There are few traditional barriers to entry. Capital intensity and regulatory barriers in this industry are low. In some states, model agencies are considered private employment agencies and must be licensed as such. In California and New York, industry participants are required to obtain specific talent agency licenses.

    The major barrier to entry in this industry is establishing name recognition. The industry's largest agencies have existing relationships with fashion designers, publishers, studios and cosmetic and consumer goods companies. Having a good reputation, an established client list and proven modeling talent is essential for success in this industry.


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    Additional Insights for the Model Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Model Agencies Industry are

  • Having a high prior success rate
  • Ability to effectively communicate and negotiate
  • Having contacts within key markets
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Demand from clothing and clothing accessories stores in the Model Agencies industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Model Agencies Industry?

    Operators in this industry represent fashion models in business dealings, such as auditions, bookings and contract negotiations. These agencies earn revenue via commission, usually from the deal they make with the model or another agency.

    Industry Products
    Commissions from model representation
    Performance or project related contract
    Product Licenses
    Industry Activities
    Scouting talent
    Negotiating contracts
    Representing clients
    Managing models
    Advertising talent
    Training talent

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Demand from clothing and clothing accessories stores
  • Corporate profit
  • Demand from fashion designers
  • Demand from cosmetic and beauty products manufacturing

  • Current Performance
  • Downstream demand growth and digital technology lead the way
  • Profit and industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream markets continue to improve
  • Competition rises
  • Table: Model Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Model Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Cosmetic & Beauty Products Manufacturing
  • Retail Trade
  • Movie & Video Production
  • Fashion Designers
  • Advertising Agencies

  • Key Selling Industries
  • Commercial Leasing
  • Computer Stores
  • Law Firms
  • Office Supply Stores
  • Wired Telecommunications Carriers

  • Products & Services
  • Commissions from model representation
  • Performance or project related contract
  • Other
  • Product Licenses
  • Chart: Model Agencies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Creative clients
  • Other commercial clients
  • Chart: Major Market Segmentation for the Model Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Model Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Model Agencies Industry

  • Industry Globalization
    Major Companies
    IMG ModelsWilhelmina International Inc.
  • Table: IMG Models - financial performance
  • Table: Wilhelmina International Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Model Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Model Agencies Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Advertising Expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A narrow platform used by models to demonstrate clothing during fashion shows.
  • Runway Modeling
  • Modeling on stage where clothing is the primary focus.
  • Talent Scout
  • Individuals employed or contracted by agencies to scout for new talent in local pageants and fashion shows.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Model Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Model Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Model Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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