Overview

IBISWorld’s Public Opinion Research market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

Qualitative research can be undertaken through a combination of personal interviews (including face-to-face and telephone interviews) and focus groups. Focus groups are used for product testing and as a means of ascertaining why customers buy or do not buy certain products. It is also used to test their thoughts and responses to products, services and...

BUY NOW To READ MORE

What is the Public Opinion Research industry?

Firms in this industry take surveys from a sample of the population and extrapolate the data to make generalities about public opinion...

shopping_cartBUY NOW TO READ MORE

Look under the hood?

Download a FREE sample report

Industry Products

Major products in this industry
Public opinion polling
Public opinion research
Syndicated research
 

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

Why buy this report?

IBISWorld industry market research reports enable you to:
  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
  • Quickly build competitive intelligence
This report on Public Opinion Research:
  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
The Public Opinion Research market research report includes:
  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Public Opinion Research, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

Join IBISWorld today

clear