Identify Target Markets

Measure the size of promising markets and industry verticals with comprehensive industry research. Get detailed information on how a product or service fits in the real world, including how substitute goods and services impact the marketplace and details on the links in the supply chain that get the product to the customer.

Find the ‘Sweet Spots’

Segment your customers by industry, size, location and other factors to uncover new opportunities. Discover threats and weaknesses in your approach to marketing to your prospects and current clients.

IBISWorld research reports highlight external variables that affect customer choices. We also examine competitive advantages and explain how companies distinguish themselves in the marketplace.

Find New Business

Use our data covering over 1,300 industries to determine growth prospects, industry characteristics that fit your target markets and consumer ‘pain points’ to guide business development personnel to potential clients.

You’re always looking to increase the value of your customer and prospect files. IBISWorld helps you manage current marketing data and fill in critical missing information, like industry codes, industry revenue growth and risks, cost and profit benchmarks and major player market share.

Improve Your Sales Strike Rate

Senior management and sales executives count on you to provide accurate information on prospective markets and companies. Help them “talk the talk” with industry profiles that speak to key business issues, including M&A activity, outsourcing opportunities, technology and regulatory change.

IBISWorld’s conversation-starter Q&As and summaries of industry key trends and benchmarks can help you and your sales executives create presentations and reinforce them with unbiased data.

Get and Maintain an Edge up on Your Competition

Our analysts stay up to date on industry trends, drivers and forecasts so you don’t have to spend hours looking for it yourself. Differentiate yourself in the marketplace with insight on company strategies, revenue forecasts and progressive industry risk scores.

Additional Products

In addition to our unmatched breadth of selection of US industry reports, we have a growing international collection, with Global, Australia, Canada, UK and China Industry Reports and research on 300 economic, demographic and consumer variables that affect businesses. We also offer IBISWorld’s Risk Rating Reports, which provide a numerical score that helps you immediately understand the opportunities or threats relevant to an industry. All reports are structured in the same user-friendly format as our US industry reports.

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More Info

Download a PDF summary, which briefly explains how IBISWorld Industry Research Reports supports Marketing with identifying target markets, finding new business and stay ahead of the competition.

Media Center

The IBISWorld Media Center is your go-to resource for timely and relevant industry news. Dive deeper with topical analyst insights, infographics, top 10 lists and other information to help you identify opportunities and make smarter business decisions. Also, check out our Client Q&As to find out how others in your industry are using IBISWorld research reports.

From Our Clients
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"The industry analysis available in IBISWorld has been a staple in our information resources. The consistent reporting helps with our ability to compare industry performance and outlooks."

- Applied Marketing
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