Wilting point: Import infiltration and downstream consolidation will stifle industry revenue

IBISWorld’s Flower & Nursery Stock Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Growing import penetration and downstream competition will impede industry revenue growth
  • Large retailers are cutting out wholesalers and sourcing directly from growers
  • Pricing pressures from downstream markets and imports will limit industry expansion

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    Industry Analysis & Industry Trends

    Over the past five years, the Flower and Nursery Stock Wholesaling industry experienced ongoing challenges due to long-term industry restructuring, with a high degree of price competition and industry encroachment from downstream operators. Moreover, the industry is expected to remain on a similar trajectory over the next five years. While the improving economy will help to stabilize industry demand, internal and external pressures will continue to stifle revenue gains. Nevertheless, favorable conditions such as the strengthening macroeconomic climate and increasing demand from nursery and garden stores will mitigate some of the downward pressure...

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    Industry Report - Industry SWOT Analysis Chapter

    The Flower and Nursery Stock Wholesaling industry is currently in the mature phase of its life cycle. Nevertheless, long-term trends, such as wholesale bypass, import competition and online sales, have all caused structural challenges for the industry, with parts of the industry headed toward a phase of decline. IBISWorld projects that the industry’s value added (IVA), its contribution to the overall economy, will rise at an annual average rate of 0.4% over the 10 years to 2021. By contrast, US GDP is expected to grow at an annualized rate of 2.1% during the same period. Whi..

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    Additional Insights for the Flower & Nursery Stock Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Flower & Nursery Stock Wholesaling Industry are

  • Proximity to key markets
  • Proximity to key suppliers
  • Prompt delivery to market
  • IBISWorld analysts also discuss how external factors such as Demand from florists and Demand from nursery and garden stores in the Flower & Nursery Stock Wholesaling industry impact industry performance..

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    Industry Products

    What is the Flower & Nursery Stock Wholesaling Industry?

    Operators in this industry sell flowers, nursery stock and florists’ supplies to retail outlets. Distributors purchase flowers and nursery stock from farmers and buy florists’ supplies from various manufacturers. This industry does not grow flowers or plants, nor does it distribute Christmas trees, plant seeds or bulbs.

    Industry Products
    Bedding/Garden Potted Plants
    Potted flowering plants
    Herbaceous perennials
    Supplies/Propagative Material
    Cut flowers
    Hanging baskets
    Cut Greens
    Industry Activities
    Distributing flowers to stores
    Distributing nursery stock (i.e. plants and shrubs for potting)
    Distributing florist supplies, such as baskets, shears, floral wire, bamboo stakes, wreaths and wrapping

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from florists
  • Demand from nursery and garden stores
  • External competition for the Flower & Nursery Stock Wholesaling industry
  • Per capita disposable income

  • Current Performance
  • Price competition lowers revenue
  • Wholesale bypassing
  • Recovering profit
  • Operational changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Long-term challenges
  • Changing landscapes
  • Table: Flower & Nursery Stock Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Flower & Nursery Stock Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Nursery & Garden Stores
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Gas Stations with Convenience Stores
  • Warehouse Clubs & Supercenters
  • Florists
  • Funeral Homes
  • Personal Trainers & Wedding Planners

  • Key Selling Industries
  • Miscellaneous Product Manufacturing
  • Plant & Flower Growing
  • Plastic Products Miscellaneous Manufacturing
  • Wood Product Manufacturing

  • Products & Services
  • Bedding/Garden Potted Plants
  • Potted flowering plants
  • Herbaceous perennials
  • Flats
  • Supplies/Propagative Material
  • Cut flowers
  • Hanging baskets
  • Cut Greens
  • Chart: Flower & Nursery Stock Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Home improvement stores
  • Landscapers
  • Other
  • Garden and nursery centers
  • Florists
  • Supermarkets and grocery stores
  • Event planners
  • Chart: Major Market Segmentation for the Flower & Nursery Stock Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesWarehousing, depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Flower & Nursery Stock Wholesaling

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Flower & Nursery Stock Wholesaling Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Flower & Nursery Stock Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Flower & Nursery Stock Wholesaling Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Downstream Demand from Florists (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • Refers to the practice of wholesalers outsourcing shipping and transportation by contracting the producers and growers to deliver flowers and nursery stock to the industry's buyers.
  • Ethylene
  • A gas produced by plants that stimulates fruit ripening and flower blossoming (signs of plant maturity). Keeping the gas low allows wholesalers to preserve plants for a longer period of time.
  • Floral Wire Service
  • A company established primarily to facilitate order exchange and fulfillment between local florists and third-party sales agents of floral products.
  • Mass Merchandiser
  • A large retail store that offers a wide range of products and services.
  • Propagative Material
  • Refers to the creation of new plants through natural or artificial means. The most popular are seeds and bulbs. This also includes materials such as heat and other aids used in the process.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Flower & Nursery Stock Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Flower & Nursery Stock Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Flower & Nursery Stock Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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