Yesterday's news: The industry will struggle to remain relevant as new media takes over

IBISWorld’s Book, Magazine & Newspaper Wholesaling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • The adoption of digital media and increasing wholesale bypass will hinder industry demand
  • Book publishers have edged out wholesalers and retailers alike by marketing their products online
  • Fewer contracts and lower prices are anticipated to slightly erode industry profit over the next five years

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    Industry Analysis & Industry Trends

    The Book, Magazine and Newspaper Wholesaling industry has been in a state of decline over the past five years. As more Americans, enabled by the rapid proliferation of internet-connected mobile devices, have consumed media online, demand for printed material has fallen drastically. Despite an anticipated recovery in the US economy, the industry is expected to continue declining over the five years to 2021. Wholesale bypass will persist at increasing rates and, while improved consumer spending will likely lead to a moderate boost in demand for printed magazines and books, the increasing number of Americans obtaining their information and reading material in digital formats is expected to continue...

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    Industry Report - Industry Products Chapter


    The industry's largest product segment is books, including new, used and antique books as well as audio books. Overall, the emergence of e-readers such as Amazon's Kindle and Apple's iPad has decreased demand for traditional printed books wholesaled by this industry. However, textbooks, which typically carry higher margins than other industry products, have presented a bright spot in this segment. Several recent surveys have shown that a wide majority of college students prefer printed textbooks over digital editions, despite this age group's tendency to consume most other media in digital form. Nev..

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    Additional Insights for the Book, Magazine & Newspaper Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Book, Magazine & Newspaper Wholesaling Industry are

  • Guaranteed supply of key inputs
  • Having an extensive distribution and collection network
  • Having contacts within key markets
  • IBISWorld analysts also discuss how external factors such as External competition for the Book, Magazine & Newspaper Wholesaling industry and Consumer spending in the Book, Magazine & Newspaper Wholesaling industry impact industry performance..

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    Industry Products

    What is the Book, Magazine & Newspaper Wholesaling Industry?

    Companies in this industry primarily distribute and wholesale books, magazines, newspapers and periodicals. Map, pamphlet and antique book distributors and wholesalers are also included in this industry, while online and other paper product distributors or wholesalers are excluded.

    Industry Products
    Periodicals and newspapers
    Other printed materials
    Industry Activities
    Antique book wholesaling
    Book wholesaling
    Magazine wholesaling
    Map (except globe, school, wall) wholesaling
    Newspaper wholesaling (agencies and merchants)
    Pamphlet wholesaling
    Periodical wholesaling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • External competition for the Book, Magazine & Newspaper Wholesaling industry
  • Consumer spending
  • Demand from book stores
  • Number of mobile internet connections

  • Current Performance
  • Declining demand
  • Consolidation
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Profit pressures
  • Digital competition
  • Consolidation
  • Table: Book, Magazine & Newspaper Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Book, Magazine & Newspaper Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Book Stores
  • Public Schools
  • Private Schools

  • Key Selling Industries
  • Book Publishing
  • Magazine & Periodical Publishing
  • Newspaper Publishing

  • Products & Services
  • Books
  • Periodicals and newspapers
  • Other printed materials
  • Chart: Book, Magazine & Newspaper Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Newsstands and other retailers
  • Book retailers
  • Mass merchandisers
  • Supermarkets
  • Schools and libraries
  • Chart: Major Market Segmentation for the Book, Magazine & Newspaper Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Book, Magazine & Newspaper Wholesaling

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Book, Magazine & Newspaper Wholesaling Industry

  • Industry Globalization
    Major Companies
    The News Group
  • Table: The News Group - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Book, Magazine & Newspaper Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Book, Magazine & Newspaper Wholesaling Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Demand from book stores (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Book Distributors
  • Distributors that are heavily involved in marketing and selling books to wholesalers, retailers and the general public.
  • Book Wholesalers
  • Wholesalers that provide comprehensive book listings primarily to retailers and libraries and take shipping orders.
  • E-Book
  • A text- and image-based publication in digital form that is produced on, published by and readable on computers or other digital devices.
  • E-Reader
  • An electronic device that is designed primarily for the purpose of reading digital books and periodicals and uses e-ink technology to display content to readers.
  • Electronic Data Interchange (Edi)
  • The structured transmission of electronic documents or business data from one computer system to another computer system.
  • Wholesale Bypass
  • A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Book, Magazine & Newspaper Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Book, Magazine & Newspaper Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Book, Magazine & Newspaper Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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