Sip, sip, hooray: Industry revenue will increase as wineries ship products directly to consumers

The Wineries industry in Texas is in the growth stage of its industry cycle and has expanded rapidly over the past five years. The industry will continue to benefit from a growing number of consumers with increasing incomes and an interest in drinking wine rather than beer and liquor. Millennials in particular have expanded their palates toward domestic wine. Over the past five years, many consumers in Texas have switched to either craft alcoholic beverages or wine for their perceived health benefits and diverse flavor profiles. Overall, the industry is expected to boast increasing revenue over the five years to 2017. Over the past five years, lower price points have helped Texas' largest wineries produce, distribute and market a variety of wines...read more.

Industry Statistics & Market Size
Revenue
$76m
Annual Growth 12-17
7.6%
Forecast Growth 17-22
Profit
Employment
1,233
Businesses
172

Industry Threats & Opportunities

  • Retail and on-premise sales for smaller wineries are traditionally low, but these vineyards have been buoyed by deregulation
  • The industry has benefited from increasing consumer spending and falling excise taxes on wine
  • Texas wineries will seek to grow their market presence and product lines to reinforce their value
  • Industry Report - Industry Products Chapter

    Texas wineries produce a range of products, including table wines, sparkling wines, brandies and ciders from fruit juices derived primarily from grapes. The type of grape grown at a Texas vineyard depends on which of eight American Viticultural Areas it lies within.Cabernet SauvignonCabernet Sauvignon is a very strong base grape used for many red wines throughout the world. It is one of the most prevalent grapes of Texas, and is also widely used in California, Chile and South Africa. The Cabernet Sauvignon grape yields a deep color, very high tannins, high acidity and generally dense flavor. It is highly regarded as a grape that lends well to aging and is often barrel-aged in oak to bring out unique wood flavors. Cabernet Sauvignon represents an estimated 27.2% o...purchase to read more.

    Additional Insights for the Wineries in Texas Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wineries in Texas Industry are

  • Establishment of export markets
  • Establishment of brand names
  • Supply contracts in place for key inputs
  • IBISWorld analysts also discuss how external factors such as Demand from beer, wine and liquor stores and Excise tax on wine in the Wineries in Texas industry impact industry performance..

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    What's in this report

    What is the Wineries in Texas Industry?

    The Wineries industry consists of companies engaged in at least one component of the winemaking process. This process includes growing and harvesting grapes, crushing and pressing grapes into unfermented wine and fermenting the wine. The industry also makes wine blends, brandies and wines made from other fruit sources.

    Industry Products
  • Cabernet Sauvignon
  • Chardonnay
  • Merlot
  • Syrah
  • Muscat Canelli
  • Zinfandel
  • Industry Activities
  • Growing wine grapes
  • Blending wines
  • Bottling wines
  • Marketing and retailing wines
  • Manufacturing brandy, vermouth and cider
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from beer, wine and liquor stores
  • Excise tax on wine
  • Per capita expenditure on alcohol
  • Consumer Spending in Texas

  • Current Performance
  • Fast growth
  • Regulation changes enable direct shipments
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Profit and employment
  • Possible growth areas
  • Table: Wineries in Texas Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wineries in Texas Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Wine & Spirits Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Beer, Wine & Liquor Stores
  • Golf Courses & Country Clubs
  • Hotels & Motels
  • Casino Hotels
  • Chain Restaurants
  • Single Location Full-Service Restaurants
  • Bars & Nightclubs

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Fruit & Nut Farming
  • Glass Product Manufacturing
  • Printing
  • Wineries

  • Products & Services
  • Cabernet Sauvignon
  • Other
  • Chardonnay
  • Merlot
  • Syrah
  • Muscat Canelli
  • Zinfandel
  • Chart: Wineries in Texas Industry Products and Services Segmentation

  • Major Markets
  • Retailers
  • Wholesalers
  • Restaurants, hotels and food service providers
  • Exports
  • Chart: Major Market Segmentation for the Wineries in Texas Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Wineries in Texas

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wineries in Texas Industry

  • Becker Vineyards, Llano Estacado Winery, McPherson Cellars, Mesa Vineyards,
  • Table: Becker Vineyards - financial performance
  • Table: Llano Estacado Winery - financial performance
  • Table: McPherson Cellars - financial performance
  • Table: Mesa Vineyards - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Wineries in Texas Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Wineries in Texas Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita expenditure on alcohol (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    On-Premise
  • The purchase of wine for immediate consumption.
  • Tasting Room
  • Part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products.
  • Varietal
  • A wine made from a single grape variety.
  • Viticulture
  • The cultivation of grapevines.
  • Winery
  • A place where wine is made.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Wineries in Texas provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wineries in Texas:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wineries in Texas market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wineries in Texas, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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