Freshen up: Increasingly health-conscious consumers with an emphasis on organic foods will drive revenue

Over the five years to 2017, industry revenue has grown, driven by increases in fruit and vegetable prices along with higher demand for poultry and dairy products. In addition, the industry also experienced a significant jump in average profit margins due to decreasing wage costs along with a product shift toward premium-priced organic foods. Over the five years to 2022, industry revenue is expected to continue to grow, albeit at a slower rate compared with the previous five-year period. Sharp increases in the price of fruits and vegetables are expected to continue, leading many operators to pass on cost increases to customers, underpinning revenue growth. However, per capita consumption of fruits and vegetables is expected to decline marginally over the next five years...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The implementation of new technology has improved margins by making operators more efficient
  • Consumers are increasingly willing to pay a premium for organic products, which bolsters profit margins
  • Rising per capita disposable income will bolster growth, as consumers will spend on locally grown and organic products
  • Industry Report - Industry Key Buyers Chapter

    The Fruit and Vegetable Markets industry operates with an extremely low level of market share concentration, with the top four operators generating less than 10.0% of industry revenue in 2017. Additionally, the similar numbers of establishments and enterprises signifies that most companies only operate one establishment. Furthermore, the industry is characterized by a high number of small establishments, with 89.8% of all establishments having less than 20 employees. Since most establishments only serve local communities, it is not likely that the level of market share concentration will change dramatically in the near future. Farmers' markets, which must be operated by a local government, often have associations to help vendors increase their efficiency and sales. How...purchase to read more.

    Additional Insights for the Fruit & Vegetable Markets Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit & Vegetable Markets Industry are

  • Attractive product presentation
  • Experienced work force
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Per capita fruit and vegetable consumption and Price of vegetables in the Fruit & Vegetable Markets industry impact industry performance..

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    What's in this report

    What is the Fruit & Vegetable Markets Industry?

    Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.

    Industry Products
  • Vegetables
  • Fruit
  • Meat, fish, seafood and poultry (including prepackaged meats)
  • Dairy products and related foods (including milk, eggs and cheese)
  • Delicatessen items (including deli meats)
  • Frozen foods (including frozen packaged foods)
  • Industry Activities
  • Operating permanent fruit and vegetable stands
  • Operating produce markets
  • Selling fruit and vegetables
  • Selling meat, fish, seafood and poultry
  • Selling dairy products
  • Selling delicatessen items
  • Selling frozen foods
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita fruit and vegetable consumption
  • Price of vegetables
  • Price of fruit
  • External competition for the Fruit & Vegetable Markets industry
  • Per capita disposable income
  • Population

  • Current Performance
  • Low-income households and individuals bolsters demand
  • Product mix shift increases profit margins
  • Increasing number of enterprises
  • Chart: Revenue Growth

  • Industry Outlook
  • Increasing enterprises and employees
  • Competition on the rise
  • Table: Fruit & Vegetable Markets Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit & Vegetable Markets Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit & Vegetable Wholesaling
  • Supermarkets & Grocery Stores
  • Consumers

  • Key Selling Industries
  • Fruit & Nut Farming
  • Orange & Citrus Groves
  • Vegetable Farming

  • Products & Services
  • Vegetables
  • Fruit
  • Meat, fish, seafood and poultry (including prepackaged meats)
  • Dairy products and related foods (including milk, eggs and cheese)
  • Frozen foods (including frozen packaged foods)
  • Delicatessen items (including deli meats)
  • Chart: Fruit & Vegetable Markets Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers ages 45 to 64
  • Children ages 17 and under
  • Consumers ages 65 and older
  • Consumers ages 35 to 44
  • Consumers ages 18 to 34
  • Retailers, wholesalers and distributors that resell products
  • Businesses in the food service and hospitality industry
  • All other customers
  • Chart: Major Market Segmentation for the Fruit & Vegetable Markets Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Rent and utilities
  • Marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fruit & Vegetable Markets

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit & Vegetable Markets Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit & Vegetable Markets Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit & Vegetable Markets Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Price of Vegetables (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Certified Farmers' Market (Cfm)
  • A location certified by the Agricultural Commissioner where farmers sell their products to consumers. Only a local government, a certified producer or a non-profit organization can operate a CFM.
  • Cooperative
  • A jointly owned, vertically integrated organization, also referred to as a co-op, that produces and distributes goods for the benefit of the owners.
  • Genetically Modified (Gm)
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most common modified foods include soybeans, corn and canola.
  • Organic
  • Farming that does not involve the use of artificial chemicals, pesticides, fertilizers or genetically modified organisms.
  • Public-Private Partnership
  • An agreement between a public sector agency and a private company through which each party contributes skills, assets and financial resources to deliver a service or facility for public use.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Fruit & Vegetable Markets provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit & Vegetable Markets:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit & Vegetable Markets market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit & Vegetable Markets, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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