Freshen up: Increasingly health-conscious consumers with an emphasis on organic foods will drive revenue

Revenue growth for the Fruit and Vegetable Markets industry during the period was driven by increases in fruit and vegetable prices along with higher demand for poultry and dairy products. In addition to strong revenue growth, the industry also experienced a significant jump in average profit margins due to a product shift toward premium-priced organic foods. The implementation of new technology, such as credit card readers and point-of-sale systems, has also increased operator efficiency, improving margins. Over the five years to 2023, industry revenue is expected to continue to grow, albeit at a slower rate compared with the previous five-year period...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The implementation of new technology has improved margins by making operators more efficient
  • Consumers are increasingly willing to pay a premium for organic products, which bolsters profit margins
  • Rising per capita disposable income will bolster growth, as consumers will spend on locally grown and organic products
  • Industry Report - Industry Locations Chapter

    Mid-AtlanticThe Mid-Atlantic region has the most fruit and vegetable vendors in the country, accounting for 34.5% of all industry establishments. This region contains New York (19.5% of industry establishments), New Jersey (6.9%) and Pennsylvania (5.5%), which are three of the top five states with the most establishments. New York is an attractive locale for industry operators, as it contains New York City, which provides operators with access to countless customers.SoutheastThe Southeast region contains 22.3% of all industry establishments, making it the second-most popular region for industry operators. Florida alone holds 8.8% of establishments. The region overall comprises the highest population in the country, containing 25.7% o...purchase to read more.

    Additional Insights for the Fruit & Vegetable Markets Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit & Vegetable Markets Industry are

  • Attractive product presentation
  • Experienced work force
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Per capita fruit and vegetable consumption and Price of vegetables in the Fruit & Vegetable Markets industry impact industry performance..

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    What's in this report

    What is the Fruit & Vegetable Markets Industry?

    Fruit and vegetable vendors sell a variety of produce, meats and other items through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce from supermarkets, grocery stores and mass merchandisers.

    Industry Products
  • Vegetables
  • Fruit
  • Meat, fish, seafood and poultry (including prepackaged meats)
  • Dairy products and related foods (including milk, eggs and cheese)
  • Delicatessen items (including deli meats)
  • Frozen foods (including frozen packaged foods)
  • Industry Activities
  • Operating permanent fruit and vegetable stands
  • Operating produce markets
  • Selling fruit and vegetables
  • Selling meat, fish, seafood and poultry
  • Selling dairy products
  • Selling delicatessen items
  • Selling frozen foods
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita fruit and vegetable consumption
  • Price of vegetables
  • Price of fruit
  • External competition for the Fruit & Vegetable Markets industry
  • Per capita disposable income
  • Population

  • Current Performance
  • Low-income households and individuals bolsters demand
  • Product mix shift increases profit margins
  • Increasing number of enterprises
  • Chart: Revenue Growth

  • Industry Outlook
  • Increasing enterprises and employees
  • Competition on the rise
  • Table: Fruit & Vegetable Markets Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit & Vegetable Markets Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit & Vegetable Wholesaling
  • Supermarkets & Grocery Stores
  • Consumers

  • Key Selling Industries
  • Fruit & Nut Farming
  • Orange & Citrus Groves
  • Vegetable Farming

  • Products & Services
  • Vegetables
  • Fruit
  • Meat, fish, seafood and poultry (including prepackaged meats)
  • Dairy products and related foods (including milk, eggs and cheese)
  • Frozen foods (including frozen packaged foods)
  • Delicatessen items (including deli meats)
  • Chart: Fruit & Vegetable Markets Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers ages 45 to 64
  • Children ages 17 and under
  • Consumers ages 65 and older
  • Consumers ages 35 to 44
  • Consumers ages 18 to 34
  • Retailers, wholesalers and distributors that resell products
  • Businesses in the food service and hospitality industry
  • All other customers
  • Chart: Major Market Segmentation for the Fruit & Vegetable Markets Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages and depreciation
  • Rent and utilities
  • Marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fruit & Vegetable Markets

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit & Vegetable Markets Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit & Vegetable Markets Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit & Vegetable Markets Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Price of Vegetables (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Certified Farmers' Market (Cfm)
  • A location certified by the Agricultural Commissioner where farmers sell their products to consumers. Only a local government, a certified producer or a nonprofit organization can operate a CFM.
  • Cooperative
  • A jointly owned, vertically integrated organization, also referred to as a co-op, that produces and distributes goods for the benefit of the owners.
  • Genetically Modified (Gm)
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most commonly modified foods include soybeans, corn and canola.
  • Organic
  • Farming that does not involve the use of artificial chemicals, pesticides, fertilizers or genetically modified organisms.
  • Public-Private Partnership
  • An agreement between a public-sector agency and a private company through which each party contributes skills, assets and financial resources to deliver a service or facility for public use.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fruit & Vegetable Markets Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Fruit & Vegetable Markets industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit & Vegetable Markets:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit & Vegetable Markets market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit & Vegetable Markets, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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