High flyers: Renewed marketing will aid demand, but online competition will continue to rise

The Print Advertising Distribution industry has fared well over the past five years, mainly due to an increase in corporate advertising expenditure and the popularity of industry services. As consumer sales and corporate profit rebounded during the economic recovery, businesses increased their marketing budgets, causing industry revenue to grow over the five years to 2017. In recent years, corporate profit levels have been weak and industry revenue has since grown less. Unfortunately for industry operators, the internet offers many of the same advantages to advertisers. While more advertising dollars have been allocated to nontraditional media, a large percentage of the reallocation has been toward online and mobile advertising...purchase to read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 12-17
8.4%
Forecast Growth 17-22
Profit
Employment
16,236
Businesses
4,688
Market Share of Companies

Industry Threats & Opportunities

  • An overall trend toward integrated marketing campaigns has benefited the industry
  • Companies are using the industry’s products to target specific suburbs or communities
  • Operators will need to adapt to the changing media landscape as clients increasingly consider alternative options
  • Industry Report - Industry Investment Chapter

    The Print Advertising Distribution industry has a low level of capital intensity. IBISWorld estimates that for every dollar to be spent on labor in 2017, industry operators will spend $0.06 on capital. The industry has been historically labor intensive due to the high input of labor required to deliver catalogs or directories door-to-door. Flyers are typically delivered at a rate of between three to five cents per item, with higher rates for other categories and samples. Increasingly, there has been a trend towards multiple catalog deliveries, with the bundling of catalogs from several clients for delivery in the same geographic area at the same time. This has offered some efficiencies and cost savings to both industry operators and clients...purchase to read more.

    Additional Insights for the Print Advertising Distribution Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Print Advertising Distribution Industry are

  • Ability to manage external (outsourcing) contracts
  • Control of distribution arrangements
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Print Advertising Distribution industry impact industry performance..

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    What's in this report

    What is the Print Advertising Distribution Industry?

    This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.

    Industry Products
  • Sample delivery
  • Distribution of ad materials in public locations
  • Door-to-door distribution services
  • Printing, creative and graphic design services
  • Telephone book distribution
  • Other ad services
  • Industry Activities
  • Advertising material (e.g. coupons, flyers and samples) direct distribution services
  • Circular direct distribution services
  • Coupon direct distribution services
  • Directory, telephone, distribution on a contract basis
  • Door-to-door distribution of advertising materials (e.g. coupons, flyers, samples)
  • Flyer direct distribution (except direct mail) services
  • Handbill direct distribution services
  • Sample direct distribution services
  • Telephone directory distribution services, door-to-door
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Demand from retail trade
  • Price of paper

  • Current Performance
  • Newfound popularity
  • A shift from tradition
  • Industry operations
  • Chart: Revenue Growth

  • Industry Outlook
  • Substitutes will grow
  • Volatile profitability
  • Table: Print Advertising Distribution Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Print Advertising Distribution Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Database & Directory Publishing
  • Advertising Agencies
  • Public Relations Firms
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Commercial Leasing
  • Office Staffing & Temp Agencies
  • Paper Wholesaling
  • Printing

  • Products & Services
  • Other ad services
  • Sample delivery
  • Door-to-door distribution services
  • Distribution of ad materials in public locations
  • Printing, creative and graphic design services
  • Telephone book distribution
  • Chart: Print Advertising Distribution Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail
  • Consumer packaged goods
  • Restaurants
  • Other industries
  • Professional services
  • Consumer services
  • Telecom
  • Direct marketing
  • Chart: Major Market Segmentation for the Print Advertising Distribution Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Print Advertising Distribution

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Print Advertising Distribution Industry

  • Industry Globalization
    Valassis Communications Inc.,
  • Table: Valassis Communications Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Print Advertising Distribution Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Print Advertising Distribution Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total US advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Below-The-Line Advertising
  • Short-term incentives such as coupons or rebates used to communicate with consumers, often by companies with a limited advertising budget.
  • Door-To-Door Distribution
  • A method whereby distribution takes place from one physical house or business to the next.
  • Flyer
  • An advertisement conveyed on a single printed page.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Print Advertising Distribution contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
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    This report on Print Advertising Distribution:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Print Advertising Distribution market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Print Advertising Distribution, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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