Mixed media: Revenue will grow slowly as companies adapt to the changing media landscape

Over the five years to 2018, rising corporate profit and per capita disposable income have boosted advertising budgets, benefiting the Media Representative Firms industry. However, a dramatic shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, limiting potential gains. Although industry operators have provided more representation for online and mobile media sites in recent years, many digital media companies sell their advertising space internally and bypass the need for industry services...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • As advertisers shift toward digital media sources, industry growth has been limited
  • Following years of poor performance, some industry firms have consolidated or shut down
  • Changes in the way people consume media will play a pivotal role in how the industry performs
  • Industry Report - Industry Analysis Chapter

    The Media Representative Firms industry is composed of companies that sell media time or space for media owners. Consequently, demand for industry services is largely determined by total advertising expenditure. As the economy has strengthened over the past five years, rising corporate profit and increasing per capita disposable income levels caused advertising expenditure to grow, benefiting the industry. Higher advertising budgets across the board gave more companies the ability to purchase advertising space sold by industry operators. Deeper pockets also enabled media representatives to raise rates for existing customers, leading to a rise in industry revenue during the period...purchase to read more.

    Additional Insights for the Media Representative Firms Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Media Representative Firms Industry are

  • Ability to effectively communicate and negotiate
  • Provision of superior after sales service
  • Ability to provide services in diverse locations
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Media Representative Firms industry impact industry performance..

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    What's in this report

    What is the Media Representative Firms Industry?

    Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.

    Industry Products
  • Print media representation
  • Television representation
  • Radio representation
  • Digital media representation
  • Other services
  • Industry Activities
  • Selling digital media advertising
  • Selling magazine advertising
  • Selling newspaper advertising
  • Selling radio advertising
  • Selling television advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Per capita disposable income
  • Print advertising expenditure

  • Current Performance
  • Decline of print media
  • Digital rise
  • Chart: Revenue Growth

  • Industry Outlook
  • Leaving traditional media behind
  • Media consolidation
  • Table: Media Representative Firms Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Media Representative Firms Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper Publishing
  • Magazine & Periodical Publishing
  • Radio Broadcasting
  • Television Broadcasting
  • Cable, Internet & Telephone Providers
  • Media Buying Agencies

  • Key Selling Industries
  • Domestic Airlines
  • Market Research
  • Office Supply Stores
  • Wireless Telecommunications Carriers

  • Products & Services
  • Television representation
  • Digital media representation
  • Print media representation
  • Radio representation
  • Other services
  • Chart: Media Representative Firms Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Television networks and affiliates
  • Online and mobile media companies
  • Radio broadcasters
  • Magazine publishers
  • Newspaper publishers
  • Chart: Major Market Segmentation for the Media Representative Firms Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Media Representative Firms

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Media Representative Firms Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Media Representative Firms Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Media Representative Firms Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • A promotion that offers short-term incentives for buyers, such as coupons and rebates.
  • Circulation
  • The number of copies of an average issue that a newspaper or publication distributes.
  • Spot Advertising
  • Advertising in specific locales rather than on a national level.
  • Traditional Media
  • Noninteractive media including TV, radio, newspapers and magazines.
  • What Our Customers Say

    Why buy this report?

    The Media Representative Firms industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Media Representative Firms:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Media Representative Firms market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Media Representative Firms, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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