Mixed media: Revenue will grow slowly as companies adapt to the changing media landscape

Over the five years to 2016, rising corporate profit and per capita disposable income have boosted advertising budgets, benefiting the industry and leading to growth. However, a dramatic shift away from traditional media has led corporations to spend increasingly larger portions of their advertising budgets on digital media sources, limiting potential gains.Industry firms have provided more representation for online and mobile media sites in recent years, but many digital media companies sell their advertising space in-house and bypass the need for industry services...read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • As advertisers shift toward digital media sources, industry growth has been limited
  • Following years of poor performance, many industry firms have consolidated or shut down
  • As corporate profit increases, businesses will ultimately spend more on marketing
  • Industry Report - Industry Key Buyers Chapter

    The Media Representative Firms industry has a low level of concentration, with the top two players in the industry accounting for less than 10.0% of the available market share in 2017. Small firms dominate the industry, as an estimated 79.0% of operators are nonemployers and an estimated 67.3% of employer firms have fewer than five employees. On the opposite end of the spectrum only 1.0% of employer enterprises have 100 or more employees.Industry consolidation has increased throughout the five years to 2017 as many players were acquired or left the industry due to poor operating conditions. In 2008, one of the largest players in the industry, Interep National Radio Sales, contributed to the consolidation when it filed for Chapter 7 bankruptcy. Sim...purchase to read more.

    Additional Insights for the Media Representative Firms Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Media Representative Firms Industry are

  • Ability to effectively communicate and negotiate
  • Provision of superior after sales service
  • Ability to provide services in diverse locations
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Print advertising expenditure in the Media Representative Firms industry impact industry performance..

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    What is the Media Representative Firms Industry?

    Industry firms are independent representatives that sell media time or space for media owners. They are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.

    Industry Products
  • Print media representation
  • Television representation
  • Radio representation
  • Digital media representation
  • Other services
  • Industry Activities
  • Selling digital media advertising
  • Selling magazine advertising
  • Selling newspaper advertising
  • Selling radio advertising
  • Selling television advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Print advertising expenditure
  • Corporate profit
  • Per capita disposable income

  • Current Performance
  • Death of radio and print
  • Digital rise
  • Chart: Revenue Growth

  • Industry Outlook
  • Leaving traditional media behind
  • Media consolidation
  • Table: Media Representative Firms Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Media Representative Firms Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper Publishing
  • Magazine & Periodical Publishing
  • Radio Broadcasting
  • Television Broadcasting
  • Cable, Internet & Telephone Providers
  • Media Buying Agencies

  • Key Selling Industries
  • Domestic Airlines
  • Market Research
  • Office Supply Stores
  • Wireless Telecommunications Carriers

  • Products & Services
  • Television representation
  • Digital media representation
  • Print media representation
  • Other services
  • Radio representation
  • Chart: Media Representative Firms Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Television networks and affiliates
  • Online and mobile media companies
  • Magazine publishers
  • Newspaper publishers
  • Radio broadcasters
  • Chart: Major Market Segmentation for the Media Representative Firms Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Media Representative Firms

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Media Representative Firms Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Media Representative Firms Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Media Representative Firms Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Print advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • A promotion that offers short-term incentives for buyers, such as coupons and rebates.
  • Circulation
  • The number of copies of an average issue that a newspaper or publication distributes.
  • Spot Advertising
  • Advertising in specific locales rather than on a national level.
  • Traditional Media
  • Noninteractive media including TV, radio, newspapers and magazines.
  • Why buy this report?

    IBISWorld’s Industry Market Report on Media Representative Firms is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Media Representative Firms:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Media Representative Firms market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Media Representative Firms, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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