Ohio online: Risisng internet connectivity and consumer spending will benefit industry revenue

The Internet Publishing and Broadcasting industry in Ohio comprises companies that offer nonphysical products, such as news, music and video, exclusively thought the internet. Over the five years to 2018, the industry has performed well, rising at an annualized rate of 7.8%, including a 7.2% rise in 2018 to an estimated $2.5 billion. The number of companies has grown at a slower annualized rate of 2.3% over the past five years, to reach 1,581 companies, while employee growth has risen an annualized 8.2% during the same period, to 8,570 workers as the average company is becoming larger. Companies in Ohio generate revenue primarily through the sale of subscriptions to consumers, with a lesser focus on advertisements...purchase to read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 13-18
7.8%
Forecast Growth 18-23
Profit
Employment
8,570
Businesses
1,596

Industry Threats & Opportunities

  • Companies in Ohio generate revenue primarily through the sale of subscriptions to consumers, with a lesser focus on advertisements
  • Additional Insights for the Internet Publishing and Broadcasting in Ohio Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Publishing and Broadcasting in Ohio Industry are

  • Developing a clear niche
  • Word of mouth recommendations
  • Attracting advertisers
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Number of mobile internet connections in the Internet Publishing and Broadcasting in Ohio industry impact industry performance..

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    What's in this report

    What is the Internet Publishing and Broadcasting in Ohio Industry?

    This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

    Industry Products
  • Ad-driven content
  • Paid content
  • Intellectual property licensing and other
  • Industry Activities
  • Online video sharing and broadcasting
  • Internet-based radio broadcasting
  • Online news publishing
  • Social networking
  • Online comic publishing
  • E-book publishing
  • Internet forum publishing
  • Podcast publishing
  • Online advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Number of mobile internet connections
  • Consumer spending in Ohio
  • Total advertising expenditure

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Internet Publishing and Broadcasting in Ohio Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Publishing and Broadcasting in Ohio Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Car & Automobile Manufacturing
  • Retail Trade
  • Telecommunications Resellers
  • Finance and Insurance
  • Consumers

  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Service Providers
  • Software Publishing
  • Telecommunication Networking Equipment Manufacturing

  • Products & Services
  • Paid content
  • Intellectual property licensing and other
  • Ad-driven content
  • Chart: Internet Publishing and Broadcasting in Ohio Industry Products and Services Segmentation

  • Major Markets
  • Consumer
  • Other
  • Retail advertisers
  • Financial services advertisers
  • Automotive advertisers
  • Chart: Major Market Segmentation for the Internet Publishing and Broadcasting in Ohio Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Internet Publishing and Broadcasting in Ohio

  • Basis of Competition
    Barriers to Entry
    Advance Publications Inc., New Media Investment Group Inc., Nexstar Media Group Inc., Raycom Media Inc.,
  • Table: Advance Publications Inc. - financial performance
  • Table: New Media Investment Group Inc. - financial performance
  • Table: Nexstar Media Group Inc. - financial performance
  • Table: Raycom Media Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Publishing and Broadcasting in Ohio Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Internet Publishing and Broadcasting in Ohio Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Internet traffic volume (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broadband
  • A one-way internet connection at speeds in excess of 200 Kbps.
  • Datacenter
  • A facility in which computer and storage systems are housed.
  • Old Media
  • Traditional means of communication, such as cable TV, radio and newspapers that existed before the internet.
  • Social Network
  • A category of website that is primarily used for communication and sharing with other members.
  • Traffic Acquisition Costs
  • Payments made to online operators that direct traffic to their websites.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Internet Publishing and Broadcasting in Ohio can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Publishing and Broadcasting in Ohio:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Publishing and Broadcasting in Ohio market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Publishing and Broadcasting in Ohio, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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