Making a name: Revenue will grow as agencies adjust to the changing media landscape

The Advertising Agencies industry has grown over the past five years due to growing corporate profit and the proliferation of digital media, which have broadened operators' access to their target audiences. However, not all industry trends have been positive over the past five years. As more individuals have accessed media with an increasingly wide variety of devices, audiences have become much more fragmented, forcing industry operators to get creative in reaching broad audiences, as well as paving the way for small niche operators to emerge. Following the overall economy, corporate profit and consumer spending both rebounded over the past five years, providing consumers of advertising services with better financial positions...read more.

Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 12-17
0.7%
Forecast Growth 17-22
Profit
Employment
46,775
Businesses
8,103

Industry Threats & Opportunities

  • As traditional services lose demand, advertisers will focus on digital media to remain relevant
  • The media landscape has exhibited a high level of change over the past five years
  • Many digital advertising tactics have yet to be fully harnessed
  • Industry Report - Industry Investment Chapter

    The Advertising Agencies industry in New York exhibits a low level of capital intensity because it primarily incurs labor costs. In 2017, for every dollar spent on wages, industry operators are anticipated to spend $0.01 on capital expenditures. As a result, the industry is labor intensive because it requires a high degree of personal contact with clients. Most players tend to be service-oriented and offer creative expertise in developing effective advertising campaigns. While computers assist with the development of campaigns and related materials, the industry's focus on client service gives it a low capital-to-labor ratio. Still, the industry's investment requirements are increasing. To ...purchase to read more.

    Additional Insights for the Advertising Agencies in New York Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies in New York Industry are

  • Having an effective performance-monitoring system
  • Having a relationship with upstream and downstream industries
  • Membership in the AAAA
  • IBISWorld analysts also discuss how external factors such as Population of New York and Number of Businesses in New York in the Advertising Agencies in New York industry impact industry performance..

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    What's in this report

    What is the Advertising Agencies in New York Industry?

    Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

    Industry Products
  • Advertising services
  • Creative/graphic design services
  • Media planning, buying and representation
  • Public relations services
  • Industry Activities
  • Creating advertising campaigns
  • Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Population of New York
  • Number of Businesses in New York
  • Per Capita Disposable Income in New York
  • Consumer Spending in New York

  • Current Performance
  • Industry structure
  • The changing media landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital sphere
  • Landscape
  • Table: Advertising Agencies in New York Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies in New York Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Retail Trade
  • New Car Dealers
  • Domestic Airlines
  • Information
  • Wireless Telecommunications Carriers
  • Finance and Insurance
  • Accommodation and Food Services

  • Key Selling Industries
  • Audio Production Studios
  • Graphic Designers
  • Magazine & Periodical Publishing
  • Market Research
  • Movie & Video Production
  • Newspaper Publishing
  • Radio Broadcasting
  • Television Broadcasting

  • Products & Services
  • Advertising services
  • Creative/graphic design services
  • Media planning, buying and representation
  • Other
  • Public relations services
  • Chart: Advertising Agencies in New York Industry Products and Services Segmentation

  • Major Markets
  • TMT
  • Retail
  • Financial services
  • Travel and entertainment
  • Automotive
  • Consumer packaged goods
  • Other
  • Pharmaceuticals and healthcare
  • Chart: Major Market Segmentation for the Advertising Agencies in New York Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and utilitiesDepreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies in New York

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies in New York Industry

  • The Interpublic Group of Companies Inc., Omnicom Group Inc., WPP PLC, Publicis Groupe SA,
  • Table: The Interpublic Group of Companies Inc. - financial performance
  • Table: Omnicom Group Inc. - financial performance
  • Table: WPP PLC - financial performance
  • Table: Publicis Groupe SA - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies in New York Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Advertising Agencies in New York Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per Capita Disposable Income in New York (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Below-The-Line
  • More-direct promotional activity undertaken to reach consumers, often including direct mail, SMS email and incentives, such as coupons, competitions and price discounts.
  • New Media
  • Digital media formats including online, mobile and other digital devices.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Advertising Agencies in New York contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

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    This report on Advertising Agencies in New York:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies in New York market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies in New York, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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