Going viral: To compete in a more digital era, traditional agencies need to adopt online strategies

The Advertising Agencies industry in Michigan has exhibited consistent growth over the five years to 2018. Demand for industry services such as creative, media planning, sales promotion and integrated ad campaigns have been on the rise as a result of increasing national advertising expenditure and consumer spending. In Michigan, the gradual revival of the automotive industry has largely benefited ad agencies, as the automotive sector has become increasingly competitive amid new technology and growing new car sales. In addition, overall commercial activity in Michigan has picked up as both the number of new businesses and the state's GDP have increased over the five-year period...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
2.1%
Forecast Growth 18-23
Profit
Employment
7,259
Businesses
1,248

Industry Threats & Opportunities

  • Industry growth will likely slow in response to slowdowns in business sentiment, corporate profit and consumer spending
  • Industry Report - Industry Key Buyers Chapter

    •The Advertising Agencies industry in Michigan has a low level of market share concentration. In 2018, the top five advertising agencies are expected to account for less than 25.0% of industry revenue.•The Advertising Agencies industry in Michigan is highly fragmented as a result of a high proportion of small, niche operations, as represented by the industry’s large proportion of nonemployers.•IBISWorld estimates nonemployers in Michigan to account for 76.7% of total advertising agencies. However, nonemployers are only expected to generate an estimated 7.6% of industry revenue...purchase to read more.

    Additional Insights for the Advertising Agencies in Michigan Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies in Michigan Industry are

  • Having an effective performance monitoring system
  • Having a relationship with upstream and downstream industries
  • Membership in the AAAA
  • IBISWorld analysts also discuss how external factors such as Number of businesses in Michigan and Gross Domestic Product for Michigan in the Advertising Agencies in Michigan industry impact industry performance..

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    What's in this report

    What is the Advertising Agencies in Michigan Industry?

    Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

    Industry Products
  • Integrated advertising services
  • Creative services
  • Media planning, buying and representation
  • Direct mail advertising services
  • Sales promotion services
  • Industry Activities
  • Creating advertising campaigns
  • Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of businesses in Michigan
  • Gross Domestic Product for Michigan
  • Total advertising expenditure
  • Investor uncertainty

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies in Michigan Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Breweries
  • Retail Trade
  • New Car Dealers
  • Domestic Airlines
  • Information
  • Wireless Telecommunications Carriers
  • Finance and Insurance
  • Accommodation and Food Services

  • Key Selling Industries
  • Audio Production Studios
  • Graphic Designers
  • Magazine & Periodical Publishing
  • Market Research
  • Movie & Video Production
  • Newspaper Publishing
  • Radio Broadcasting
  • Television Broadcasting

  • Products & Services
  • Integrated advertising services
  • Creative services
  • Media planning, buying and representation
  • Other
  • Direct mail advertising services
  • Sales promotion services
  • Chart: Advertising Agencies in Michigan Industry Products and Services Segmentation

  • Major Markets
  • Automotive and auto parts
  • Retail
  • Other
  • Industrial
  • Healthcare
  • Finance and insurance
  • Chart: Major Market Segmentation for the Advertising Agencies in Michigan Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies in Michigan

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies in Michigan Industry

  • Chamberlain Marketing Group, Creative Studio Promotions, Prizelogic, Rebuild Group,
  • Table: Chamberlain Marketing Group - financial performance
  • Table: Creative Studio Promotions - financial performance
  • Table: Prizelogic - financial performance
  • Table: Rebuild Group - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies in Michigan Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Advertising Agencies in Michigan Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total Advertising Expenditures (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Below-The-Line
  • A more direct promotional activity undertaken to reach consumers, often including direct mail, SMS and e-mail, and incentives such as coupons, competitions and price discounts.
  • New Media
  • Digital media formats including online, cell phones and other digital devices.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Advertising Agencies in Michigan provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies in Michigan:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies in Michigan market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies in Michigan, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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