For sale: While consumer spending has grown, industry revenue has increased

The E-Commerce and Online Auctions industry in Massachusetts, which comprises companies that sell merchandise online, grew over the five years to 2018 as the shift from traditional to online shopping continues to power e-commerce growth. Over the past five years, the industry has grown at an annualized rate of 12.6%, including estimated growth of 10.5% in 2018 to reach $7.5 billion. The number of industry operators in the state has increased at an annualized rate of 6.6% to 3,110 companies over the five-year period to 2018. Further, industry employment has also risen at an annualized rate of 10.4% to 10,601 people over the five years to 2018. Consumer spending has risen in Massachusetts through the period, leading to increased spending on industry products in the consumer market.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • While the national industry has a low concentration, the state’s industry is more concentrated

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    Industry Report - Industry Key Buyers Chapter

    •Market share concentration in this industry is medium, as the two largest companies account for more than 40.0% of industry revenue.

    • Inc. and Wayfair Inc. are the two largest companies in-state; Wayfair is headquartered in Boston and maintains significant operations in the state.

    •This differs from the national level, which has a low concentration and is dominated by only Amazon.

    •Market share concentration is expected to rise over the next five years, especially as Amazon continue growing its in-state footprint.


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    Additional Insights for the E-Commerce & Online Auctions in Massachusetts Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the E-Commerce & Online Auctions in Massachusetts Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Provision of superior after-sales service
  • IBISWorld analysts also discuss how external factors such as Consumer spending in Massachusetts and commerce sales in the E-Commerce & Online Auctions in Massachusetts industry impact industry performance..

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    What's in this report

    What is the E-Commerce & Online Auctions in Massachusetts Industry?

    The E-Commerce and Online Auctions industry comprises establishments that sell merchandise online. The internet is the main selling platform via either a retailer’s online store or an auction site. This industry excludes media and software that is streamed or downloaded online.

    Industry Products
  • Computer, electronics and appliances
  • Media
  • Clothing, footwear and accessories
  • Home and office
  • Medication and health aids
  • Food, beer and wine
  • Sporting goods, toys, hobby items and games
  • Industry Activities
  • Retailing computers, TVs and other electronics online
  • Retailing clothing and footwear online
  • Retailing other merchandise online
  • Operating internet auction sites
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending in Massachusetts
  • commerce sales
  • Percentage of services conducted online
  • Investor uncertainty

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - E-Commerce & Online Auctions in Massachusetts Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Carpenters
  • Interior Designers
  • Consumers

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Computer Stores
  • Couriers & Local Delivery Services
  • Postal Service
  • Wholesale Trade

  • Products & Services
  • Clothing, footwear and accessories
  • Home and office
  • Sporting goods, toys, hobby items and games
  • Other
  • Food, beer and wine
  • Computer, electronics and appliances
  • Medication and health aids
  • Media
  • Chart: E-Commerce & Online Auctions in Massachusetts Industry Products and Services Segmentation

  • Major Markets
  • Consumers aged 35 to 54
  • Consumers aged 55 and older
  • Consumers aged 18 to 34
  • Chart: Major Market Segmentation for the E-Commerce & Online Auctions in Massachusetts Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs E-Commerce & Online Auctions in Massachusetts

  • Basis of Competition
    Barriers to Entry Inc., Wayfair Inc., eBay Inc., Walmart Inc.,
  • Table: Inc. - financial performance
  • Table: Wayfair Inc. - financial performance
  • Table: eBay Inc. - financial performance
  • Table: Walmart Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the E-Commerce & Online Auctions in Massachusetts Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the E-Commerce & Online Auctions in Massachusetts Industry
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer Spending in Massachusetts (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big Data
  • Extremely large data sets that are analyzed using software to identify consumer and market trends
  • Brick- And-Mortar Store
  • Stores that have a physical presence and location, as opposed to online retailers.
  • Chatbot
  • Software that communicates with people via voice or message and is designed to simulate human conversation
  • Multichannel Marketing
  • A marketing approach in which companies market to consumers using a variety of platforms, such as email and print advertisement.
  • Picker
  • A person who works in a warehouse finding items that are shipped to customers
  • Social Commerce
  • A subset of e-commerce that involves using social media to assist in the online buying and selling of products and services.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s E-Commerce & Online Auctions in Massachusetts Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the E-Commerce & Online Auctions in Massachusetts industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on E-Commerce & Online Auctions in Massachusetts:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The E-Commerce & Online Auctions in Massachusetts market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on E-Commerce & Online Auctions in Massachusetts, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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