Out of print: The industry has struggled against a national wave of digitization

Over the five years to 2018, the Printing industry in Massachusetts has struggled against a national wave of digitization that has dramatically reduced demand for printed material. The internet has increasingly made advertising a national market, reducing local players' ability to attract small business customers that were once the lifeblood of the industry. Nationally, expenditure on print advertising has declined an annualized 4.9%, even as total advertising expenditure has increased an annualized 4.2%. This has not only directly reduced demand for materials like flyers and direct mail inserts produced by the industry, it has also hurt downstream publishers that contract the production of print publications to printing presses...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
-4.9%
Forecast Growth 18-23
Profit
Employment
8,011
Businesses
903

Industry Threats & Opportunities

  • As elsewhere in the nation, the industry in Massachusetts is contracting quickly
  • Additional Insights for the Printing in Massachusetts Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing in Massachusetts Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Demand from publishing industries in the Printing in Massachusetts industry impact industry performance..

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    What's in this report

    What is the Printing in Massachusetts Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
  • Commercial lithographic printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Digital printing
  • Commercial screen printing
  • Book printing
  • Industry Activities
  • Commercial lithographic printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Book printing
  • Blank book, loose-leaf binders and devices
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Demand from publishing industries
  • Manufacturing GDP for Massachusetts
  • Price of paper

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing in Massachusetts Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other
  • Digital printing
  • Commercial screen printing
  • Book printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Chart: Printing in Massachusetts Industry Products and Services Segmentation

  • Major Markets
  • Manufacturers
  • Publishers
  • Other
  • Advertisers
  • Financial and legal firms
  • Consumers
  • Chart: Major Market Segmentation for the Printing in Massachusetts Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Printing in Massachusetts

  • Basis of Competition
    Barriers to Entry
    Quad/Graphics Inc., Cenveo Inc., Deluxe Corporation, RR Donnelley,
  • Table: Quad/Graphics Inc. - financial performance
  • Table: Cenveo Inc. - financial performance
  • Table: Deluxe Corporation - financial performance
  • Table: RR Donnelley - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing in Massachusetts Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing in Massachusetts Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Printing in Massachusetts contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

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    This report on Printing in Massachusetts:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing in Massachusetts market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing in Massachusetts, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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