A clean sheet: An aging population will increase industry demand

Due to the Sanitary Paper Product Manufacturing industry's production of nondiscretionary goods, the industry is shielded from extreme fluctuations in revenue. However, over the five years to 2018, industry revenue is expected to have declined. This slow decline has been driven by an increase in the trade-weighted index (TWI), which has flooded the market with low-cost imports. The United States is a net importer of sanitary paper products, with China and Mexico offering low-priced product lines. Over the five years to 2018, the TWI, which measures the strength of the US dollar as it compares with the currencies of its major trading partners, increased...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Due to the industry’s production of nondiscretionary goods, the industry is shielded from extreme fluctuations in revenue
  • In addition to rising wages, profit also suffered over the past five years
  • The aging population is likely to increase industry demand
  • Industry Report - Industry Products Chapter

    Disposable diapersDisposable diapers represent the single largest product group for this industry, representing 40.8% of industry revenue. This segment includes both disposable diapers for babies and incontinence products for adults. Incontinence products have become an increasingly lucrative product line for this industry in recent years, as companies have invested in research and development (R&D) to make adult diapers more sleek and discreet. R&D for incontinence products has become increasingly important due to the ever-rising average life expectancy.The number of births influences demand for this product segment, as infants and toddlers are the primary users of these products. To ...purchase to read more.

    Additional Insights for the Sanitary Paper Product Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sanitary Paper Product Manufacturing Industry are

  • Access to the latest available and most efficient technology and techniques
  • Establishment of brand names
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Number of births and Per capita disposable income in the Sanitary Paper Product Manufacturing industry impact industry performance..

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    What's in this report

    What is the Sanitary Paper Product Manufacturing Industry?

    This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

    Industry Products
  • Disposable diapers
  • Toilet paper
  • Feminine products
  • Paper towels and tissues
  • Industry Activities
  • disposable diapers, sanitary pads and tampons.
  • facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products.
  • other sanitary products such as paper tablecloths.
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of births
  • Per capita disposable income
  • Number of adults aged 65 and older
  • Trade-weighted index

  • Current Performance
  • Trade
  • Industry structure
  • Demographic changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Favorable demographics
  • Industry trade
  • Industry structure and profitability
  • Table: Sanitary Paper Product Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sanitary Paper Product Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Paper Bag & Disposable Plastic Product Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Warehouse Clubs & Supercenters
  • Accommodation and Food Services

  • Key Selling Industries
  • Adhesive Manufacturing
  • Cardboard Box & Container Manufacturing
  • Industrial Machinery & Equipment Wholesaling
  • Paper Mills
  • Plastic Film, Sheet & Bag Manufacturing
  • Wood Pulp Mills

  • Products & Services
  • Disposable diapers
  • Toilet paper
  • Paper towels and tissues
  • Feminine products
  • Other
  • Chart: Sanitary Paper Product Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Changing demographic landscape
  • Environmental concerns
  • Income growth

  • Major Markets
  • Domestic consumer in the highest income quintile
  • Domestic consumer in the fourth-lowest income quintile
  • Domestic consumer in the third-lowest income quintile
  • Domestic consumer in the second-lowest income quintile
  • Exports to Canada
  • Domestic consumer in the lowest income quintile
  • All other exports
  • Chart: Major Market Segmentation for the Sanitary Paper Product Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitMaterial costsLabor expendituresAdvertising and marketingDepreciation and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Sanitary Paper Product Manufacturing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sanitary Paper Product Manufacturing Industry

  • Industry Globalization
    The Procter & Gamble Company, Kimberly-Clark Corporation, Georgia-Pacific LLC, Essity Aktiebolag,
  • Table: The Procter & Gamble Company - financial performance
  • Table: Kimberly-Clark Corporation - financial performance
  • Table: Georgia-Pacific LLC - financial performance
  • Table: Essity Aktiebolag - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Sanitary Paper Product Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Sanitary Paper Product Manufacturing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Environmental Protection Agency (Epa)
  • A US government agency designed to protect human health and safeguard the natural environment.
  • Clean Water Act (Cwa)
  • Establishes the basic structure for regulating discharges of pollutants into the waters of the United States and regulating quality standards for surface waters.
  • Consumer Tissue
  • Consumer segment including products such as facial and bathroom tissue, paper towels, napkins and related products.
  • Toxic Shock Syndrome
  • A life-threatening complication of a bacterial infection that is often associated with the use of superabsorbent tampons. It is also associated with the use of contraceptive sponges.
  • Vertical Integration
  • Owning different parts of the supply chain, either in the form of forward integration (owning upstream suppliers) or backward integration (owning downstream buyers).
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Sanitary Paper Product Manufacturing Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Sanitary Paper Product Manufacturing industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sanitary Paper Product Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sanitary Paper Product Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sanitary Paper Product Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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