A clean sheet: An aging population will increase industry demand

IBISWorld’s Sanitary Paper Product Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Demographic trends and per capita disposable income are expected to underpin revenue
  • Profit contracted over the past five years due to higher input costs
  • The aging population is likely to increase industry demand

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    Industry Analysis & Industry Trends

    Sanitary Paper Product Manufacturing survived the recession better than most industries in the manufacturing sector because of the number of everyday necessities that the industry provides. As the economy recovers, consumers will be able to afford more expensive and high-quality industry products, boosting revenue. Changing demographics, such as a slower birth rate and aging baby boomers, have made for a shift in product ratios, with fewer diapers required and more incontinence products needed...

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    Industry Report - Industry Analysis Chapter

    The Sanitary Paper Product Manufacturing industry produces household paper products such as toilet paper, paper towels, tampons and diapers. Due to the nondiscretionary nature of the industry’s products, the industry is somewhat shielded from fluctuations in the general economy; demand for toilet paper and diapers will remain consistent with the population, although consumers may opt for generic products, rather than brand-name goods, during slow economic periods. Over the five years to 2017, industry revenue has decreased at annualized rate of 1.1%, totaling $12.4 billion. This includes expected growth of 0.3% in 2017 alone. Ind..

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    Additional Insights for the Sanitary Paper Product Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sanitary Paper Product Manufacturing Industry are

  • Access to the latest available and most efficient technology and techniques
  • Establishment of brand names
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Number of births and Per capita disposable income in the Sanitary Paper Product Manufacturing industry impact industry performance..

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    Industry Products

    What is the Sanitary Paper Product Manufacturing Industry?

    This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

    Industry Products
    Disposable diapers
    Toilet paper
    Feminine products
    Paper towels and tissues
    Industry Activities
    disposable diapers, sanitary pads and tampons.
    facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products.
    other sanitary products such as paper tablecloths.

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of births
  • Per capita disposable income
  • Number of adults aged 65 and older
  • Trade-weighted index
  • World price of wood pulp

  • Current Performance
  • Trade
  • Industry structure
  • Demographic changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Favorable demographics
  • Industry trade
  • Industry structure and profitability
  • Table: Sanitary Paper Product Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sanitary Paper Product Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Paper Bag & Disposable Plastic Product Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Warehouse Clubs & Supercenters
  • Accommodation and Food Services

  • Key Selling Industries
  • Adhesive Manufacturing
  • Cardboard Box & Container Manufacturing
  • Industrial Machinery & Equipment Wholesaling
  • Paper Mills
  • Plastic Film, Sheet & Bag Manufacturing
  • Wood Pulp Mills

  • Products & Services
  • Disposable diapers
  • Toilet paper
  • Paper towels and tissues
  • Feminine products
  • Other
  • Chart: Sanitary Paper Product Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Changing demographic landscape
  • Environmental concerns
  • Income growth

  • Major Markets
  • Domestic consumer in the highest income quintile
  • Domestic consumer in the third and fourth lowest income quintile
  • Domestic consumer in the lowest and second lowest income quintile
  • Exports to Canada
  • All other exports
  • Chart: Major Market Segmentation for the Sanitary Paper Product Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Material costs
  • Labor expenditures
  • Advertising and marketing
  • Depreciation
  • Other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Sanitary Paper Product Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sanitary Paper Product Manufacturing Industry

  • Industry Globalization
    Major Companies
    The Procter & Gamble CompanyKimberly-Clark CorporationGeorgia-Pacific LLCSvenska Cellulosa Aktiebolaget
  • Table: The Procter & Gamble Company - financial performance
  • Table: Kimberly-Clark Corporation - financial performance
  • Table: Georgia-Pacific LLC - financial performance
  • Table: Svenska Cellulosa Aktiebolaget - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sanitary Paper Product Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sanitary Paper Product Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Environmental Protection Agency (Epa)
  • A US government agency designed to protect human health and safeguard the natural environment.
  • Clean Water Act (Cwa)
  • Establishes the basic structure for regulating discharges of pollutants into the waters of the United States and regulating quality standards for surface waters.
  • Consumer Tissue
  • Consumer segment including products such as facial and bathroom tissue, paper towels, napkins and related products.
  • Toxic Shock Syndrome
  • A life-threatening complication of a bacterial infection that is often associated with the use of superabsorbent tampons. It is also associated with the use of contraceptive sponges.
  • Vertical Integration
  • Owning different parts of the supply chain, either in the form of forward integration (owning upstream suppliers) or backward integration (owning downstream buyers).
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sanitary Paper Product Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sanitary Paper Product Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sanitary Paper Product Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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