Fizzling out: Soda producers will refresh product lines to curb falling demand

IBISWorld’s Soda Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Soda producers have introduced new products to mitigate losses
  • Restrictions on the sale of large servings of sugary beverages can significantly dampen industry demand
  • Growth in prices for inputs like corn and sugar will squeeze profit

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    Industry Analysis & Industry Trends

    Over the past five years, falling per capita soft drink consumption significantly affected the Soda Production industry's performance. Demand for both regular and diet carbonated soft drinks has declined as more consumers turn to healthier beverages to quench their thirst. To mitigate the losses from lower consumption, major producers have introduced new soda products, such as mid-calorie soda products that appeal to consumers who dislike the taste of diet soda but do not want to consume the calories in regular soda. Over the five years to 2021, the industry's soda segment will experience a difficult operating environment, as government campaigns promoting healthier habits cause consumers to purchase less soda, despite improving consumer spending.


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    Industry Report - Starting a New Business Chapter

    There are significant barriers to entry into the Soda Production industry including the high initial capital investments, market saturation, industry concentration and the declining demand for soda. However, as energy drinks are still in the growth stage of its life cycle, there are greater opportunities for new entrants to succeed by entering this niche market segment. Nevertheless, significant capital investments are required to either purchase or lease facilities and acquire expensive machinery and equipment to produce soda. Additionally, new entrants must be able to offer differentiated products that either taste significantly better than the existing products in the market or invest heavily in marketing to position and promote their brand.


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    Additional Insights for the Soda Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Soda Production Industry are

  • Control of distribution arrangements
  • Aggressive marketing - given the high level of competition
  • Economies of Scale
  • IBISWorld analysts also discuss how external factors such as Per capita soft drink consumption and Healthy eating index in the Soda Production industry impact industry performance..

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    Industry Products

    What is the Soda Production Industry?

    Companies in the Soda Production industry manufacture soft drinks by blending various ingredients with artificially carbonated water. This industry also includes energy beverages. Producers of bottled water, ready-to-drink teas and coffees, as well as juice manufacturers are excluded from this industry.

    Industry Products
    Regular carbonated soft drinks
    Diet carbonated soft drinks and sparkling water
    Energy and sports drinks
    Industry Activities
    Manufacturing carbonated soft drinks
    Producing energy drinks
    Producing sports drinks
    Brand promotion
    Research and development

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita soft drink consumption
  • Healthy eating index
  • Per capita disposable income
  • Per capita sugar and sweetener consumption
  • Price of sugar

  • Current Performance
  • Fizzling sales
  • Competition and innovation
  • Profitability rises
  • Chart: Revenue Growth

  • Industry Outlook
  • Health concerns and product innovation
  • Industry structure
  • Table: Soda Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Soda Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Retail Trade
  • Vending Machine Operators
  • Consumers

  • Key Selling Industries
  • Glass Product Manufacturing
  • Metal Can & Container Manufacturing
  • Plastic Bottle Manufacturing
  • Seasoning, Sauce and Condiment Production
  • Sugar Processing
  • Syrup & Flavoring Production

  • Products & Services
  • Regular carbonated soft drinks
  • Energy and sports drinks
  • Diet carbonated soft drinks and sparkling water
  • Chart: Soda Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery Stores
  • Gas stations and convenience stores
  • Vending machines
  • Warehouse clubs and supercenters
  • Other
  • Exports
  • Chart: Major Market Segmentation for the Soda Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Soda Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Soda Production Industry

  • Industry Globalization
    Major Companies
    The Coca-Cola CompanyPepsiCo Inc.Dr Pepper Snapple Group Inc.Monster Beverage Corp.
  • Table: The Coca-Cola Company - financial performance
  • Table: PepsiCo Inc. - financial performance
  • Table: Dr Pepper Snapple Group Inc. - financial performance
  • Table: Monster Beverage Corp. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Soda Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Soda Production Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per capita soft drink consumption (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Carbonated Soft Drinks (Csds)
  • Artificially carbonated, nonalcoholic beverage that contains some form of sweetener and flavor.
  • Energy Drinks
  • Novelty refreshment beverages. Contain a variety of vitamins and minerals, caffeine, taurine (a natural amino acid in humans) and other ingredients.
  • Private Label
  • Products sold as the house brand of a particular supermarket or retail chain, rather than the specific manufacturer.
  • Ready-To-Drink
  • A beverage packaged for immediate consumption.
  • Sparkling Beverage
  • A nonalcoholic beverage with carbonation, including energy drinks, waters and flavored waters.
  • Stevia
  • A natural sweetener made from stevia plant leaves with zero calories. It is more than 200 times sweeter than sugar and considered to be a safe alternative to sugar for those with diabetes.
  • Still Beverage
  • A nonalcoholic beverage without carbonation, including juices, juice drinks, teas, coffees, sports drinks, water and flavored water.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Soda Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Soda Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Soda Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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