Achievement unlocked: Increased online connectivity will widen audiences and boost revenue

IBISWorld’s Industry Market Report on Video Game Software Publishing is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.


Industry Threats & Opportunities

  • Companies are encouraging consumers to directly download games, lowering distribution costs
  • Online marketplaces have increasingly become a primary distribution platform for bonus content
  • The industry will become increasingly profitable as the delivery of services shifts online
  • Industry Analysis & Industry Trends

    Video game software publishers continued to experience strong sales over the five years to 2017. Operators have increased investment in marketing and are now adept at building hype in advance of new releases, which has led to successful franchises and rereleases. Additionally, new online games marketplaces have vastly reduced barriers to entry. The number of broadband and mobile connections are expected to continue increasing, providing a constant boon for the industry as it continues to develop online and mobile games. Over the next five years, wireless gaming networks, mobile and other online platforms will boost industry revenue.

    Industry Report - Industry Products Chapter

    Strategy Games

    Strategy games comprise the largest share of industry revenue, accounting for an estimated 20.9% of revenue over the year. Strategy games are made with critical thinking skills. Some games pose logistical challenges either in the way of exploration with limited resources, while others combine logistics and fabricated economies. Strategy games come in a variety of subgenres, the most popular of which include real-time strategy games, as well as a subgenre of real-time strategy games, known as multiplayer online arenas. Strategy games have remained a staple among video games, and comprise some of the earliest games available to consumers. As a result, this segment is expected to remain steady over the next five years.

    Additional Insights for the Video Game Software Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Video Game Software Publishing Industry are

  • Ability to quickly adopt new technology
  • Development of new products
  • Access to a highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Per capita disposable income in the Video Game Software Publishing industry impact industry performance..

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    Industry Products

    What is the Video Game Software Publishing Industry?

    Companies in this industry primarily publish video game software. These establishments carry out operations necessary for producing and distributing video games, including design, documentation, installation and support services. Operators may design, develop and publish games, or may solely be involved in publishing.

    Industry Products
    Action video games
    Sports video games
    Shooter video games
    Role-playing video games
    Adventure video games
    Racing video games
    Strategy video games
    Other video games
    Industry Activities
    Video game publishing
    Video game development for video game consoles
    Video game development for mobile applications
    Video game development for computers

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Per capita disposable income
  • Number of mobile internet connections
  • Time spent on leisure and sports

  • Current Performance
  • Profit and publishing
  • Blockbuster sales take control
  • Online interaction becomes the norm
  • New markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Game on
  • Raising the stakes
  • Technology on the rise
  • Table: Video Game Software Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Video Game Software Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Computer & Packaged Software Wholesaling
  • Computer Stores
  • Hobby & Toy Stores
  • Department Stores
  • Warehouse Clubs & Supercenters

  • Key Selling Industries
  • Advertising Agencies
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Local Freight Trucking

  • Products & Services
  • Strategy video games
  • Other video games
  • Action video games
  • Role-playing video games
  • Shooter video games
  • Sports video games
  • Adventure video games
  • Racing video games
  • Chart: Video Game Software Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Customer loyalty
  • The new console

  • Major Markets
  • Males aged 18 to 35
  • Males aged over 50
  • Males aged under 18
  • Females aged 18 to 35
  • Females aged over 50
  • Females aged under 18
  • Males aged 36 to 49
  • Females aged 36 to 49
  • Chart: Major Market Segmentation for the Video Game Software Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Video Game Software Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Video Game Software Publishing Industry

  • Industry Globalization
    Major Companies
    Activision Blizzard Inc.Electronic Arts Inc.Sony CorporationMicrosoft CorporationNintendo Co. Ltd.
  • Table: Activision Blizzard Inc. - financial performance
  • Table: Electronic Arts Inc. - financial performance
  • Table: Sony Corporation - financial performance
  • Table: Microsoft Corporation - financial performance
  • Table: Nintendo Co. Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Video Game Software Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Video Game Software Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of Mobile Internet Connections (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Aaa (Triple-A) Game
  • Game released by a major publisher that has the full funding of the publisher behind its development, marketing and distribution; typically the next entry in a long-running, highly successful series.
  • Cyber Attack
  • An assault against a computer system or network, making them malfunction or disrupt flows of data.
  • Downloadable Content (Dlc)
  • Add-ons to games that can be purchased and downloaded directly to consoles or computers.
  • Motion Capture
  • The process of recording movement and translating that movement on to a digital model.
  • Video Game Console
  • An interactive entertainment computer or modified computer system that produces a video display signal which can be used with a display device (a television, monitor, etc.) to display a video game.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Video Game Software Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Video Game Software Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Video Game Software Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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