Overview

Trim mark: The shift toward digital media and falling print advertising will offset potential revenue gains

IBISWorld’s industry research report on Magazine & Periodical Publishing contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Weak subscription rates and declining ad spending has translated into lower profit
  • Reduced print advertising revenue has forced operators to produce more digital content
  • Companies will cut costs by consolidating and creating marketing synergies

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    Industry Analysis & Industry Trends

    Diminished advertising, low subscription numbers and single-copy sales have weakened the Magazine and Periodical Publishing industry over the five years to 2016, as consumers are increasingly switching to free or more affordable substitutes, such as online publications. More recently, external competition from digital-only magazines has risen, further diminishing industry revenue growth. IBISWorld projects that the industry will benefit from rising disposable income over the next five years, allowing consumers to purchase a greater amount of discretionary products, such as magazine publications. Nevertheless, the shift toward digital media and decreasing print advertising will offset potential revenue gains from higher disposable income...

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    Industry Report - Starting a New Business Chapter

    Barriers to entering this industry are not prohibitive; according to the latest available data from media database MediaFinder, 60 magazines have launched in the first half of 2015. Still, existing companies published the majority of new magazines in the United States. Although start-up costs for magazines are relatively low, since industry players generally outsource printing, new entrants are likely to only address small niches in the market. Their printing costs also depend on the number of magazines printed, making publications with significant circulation less costly to produce. As a result, large existing companies benefit from lower printing costs per copy, in addition to brand recognition with consumers and advertisers.

    ..

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    Additional Insights for the Magazine & Periodical Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine & Periodical Publishing Industry are

  • Access to niche markets
  • Access to highly skilled workforce
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and External Competition for the Publishing industry in the Magazine & Periodical Publishing industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Magazine & Periodical Publishing Industry?

    This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

    Industry Products
    Entertainment magazines
    Academic and professional
    Home and living magazines
    General interest magazines
    Other periodicals
    Political, social and business
    Industry Activities
    Operators in this industry edit articles
    Operators in this industry research topics
    Operators in this industry design graphics
    Operators in this industry design advertisements
    Operators in this industry design pages for print and online publication
    Operators in this industry sell magazines and periodicals
    Operators in this industry distribute magazines and periodicals

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • External Competition for the Publishing industry
  • Per capita disposable income
  • Price of paper

  • Current Performance
  • Profit
  • Advertising spending
  • Digital transition
  • Chart: Revenue Growth

  • Industry Outlook
  • Corporate profit
  • Online versus print
  • Increased competition
  • Table: Magazine & Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine & Periodical Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Design, Editing & Rendering Software Publishing
  • Ink Manufacturing
  • Paper Mills
  • Postal Service
  • Printing

  • Products & Services
  • Entertainment magazines
  • Academic and professional
  • General interest magazines
  • Political, social and business
  • Home and living magazines
  • Other periodicals
  • Chart: Magazine & Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising
  • Distribution
  • Other
  • Chart: Major Market Segmentation for the Magazine & Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Magazine & Periodical Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine & Periodical Publishing Industry

  • Industry Globalization
    Major Companies
    Advance Publications Inc.Hearst Corporation Inc.Time Inc.
  • Table: Advance Publications Inc. - financial performance
  • Table: Hearst Corporation Inc. - financial performance
  • Table: Time Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine & Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Magazine & Periodical Publishing Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Print advertising expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Circulation
  • The number of copies sold per issue or, in the case of a free title, distributed.
  • Consumer Magazine
  • A magazine aimed at the general public that covers a broad range of topics.
  • Readership
  • The number of people who read a periodical, including pass-along readers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine & Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine & Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine & Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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