Canceled subscription: Increased competition and decreased subscriptions will cut into industry revenue

Continued decline in print advertising spending is expected to persist, driving the Magazine and Periodical Publishing industry's revenue down. Print advertising spending, the main determinant of revenue for magazine and periodical publishers, has declined every year since 2011. With the rise of digital media and advertising, companies must increase the use of digital advertising in lieu of traditional print advertising, which limits the industry's largest revenue source. To retain an increasingly digitized readership and enable more focused advertising services, the industry is slowly shifting away from print publishing to digital platforms...purchase to read more.

Industry Statistics & Market Size
Revenue
$27bn
Annual Growth 13-18
-3.2%
Forecast Growth 18-23
Profit
Employment
95,348
Businesses
5,421
Market Share of Companies

Industry Threats & Opportunities

  • Publishers cut costs by closing offices, discontinuing unprofitable magazines and laying off employees
  • Revenue from advertising accounts for about half of total industry revenue
  • The trend of consolidation that occurred is anticipated to continue
  • Industry Report - Industry SWOT Analysis Chapter

    The Magazine and Periodical Publishing industry is underperforming the US economy. Over the 10 years to 2023, industry value added (IVA), which measures the industry's contribution to the overall economy, is anticipated to decline at an annualized rate of 2.3%. Meanwhile, US GDP is expected to grow at an annualized rate of 2.2% during the same period. During this period, industry establishments, enterprises and employment are all forecast to contract. For example, employment is expected to decline at annualized rate of 2.2% over the 10 years to 2023.The industry's decline is largely due to declining print advertising expenditures, which suffered tremendously over the past 10 years. Underlying the decrease in print advertising is media's overall shift to digital content. Gro...purchase to read more.

    Additional Insights for the Magazine & Periodical Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine & Periodical Publishing Industry are

  • Access to niche markets
  • Access to highly skilled workforce
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and External Competition for the Publishing industry in the Magazine & Periodical Publishing industry impact industry performance..

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    What's in this report

    What is the Magazine & Periodical Publishing Industry?

    This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

    Industry Products
  • Entertainment magazines
  • Academic and professional
  • Home and living magazines
  • Other periodicals
  • Political, social and business
  • Other products and services
  • Industry Activities
  • Operators in this industry edit articles
  • Operators in this industry research topics
  • Operators in this industry design graphics
  • Operators in this industry design advertisements
  • Operators in this industry design pages for print and online publication
  • Operators in this industry sell magazines and periodicals
  • Operators in this industry distribute magazines and periodicals
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • External Competition for the Publishing industry
  • Per capita disposable income
  • Number of mobile internet connections

  • Current Performance
  • Profit
  • Advertising spending
  • Digital transition
  • Chart: Revenue Growth

  • Industry Outlook
  • Corporate profit
  • Digital versus print
  • Increased competition
  • Table: Magazine & Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine & Periodical Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Design, Editing & Rendering Software Publishing
  • Ink Manufacturing
  • Paper Mills
  • Postal Service
  • Printing

  • Products & Services
  • Other periodicals
  • Entertainment magazines
  • Academic and professional
  • Other products and services
  • Political, social and business
  • Home and living magazines
  • Chart: Magazine & Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising
  • Subscriptions
  • Other
  • Chart: Major Market Segmentation for the Magazine & Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Magazine & Periodical Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine & Periodical Publishing Industry

  • Industry Globalization
    Meredith Corp.,
  • Table: Meredith Corp. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine & Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine & Periodical Publishing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Circulation
  • The number of copies sold per issue or, in the case of a free title, distributed.
  • Consumer Magazine
  • A magazine aimed at the general public that covers a broad range of topics.
  • Readership
  • The number of people who read a periodical, including pass-along readers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Magazine & Periodical Publishing provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine & Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine & Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine & Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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