Find and replace: Revenue will continue to decline as customers migrate to the internet

The decline of the Database and Directory Publishing industry over the past five years has been driven by the sustained migration from print to digital advertising, as the industry historically generated the majority of its revenue from the sale of advertisement space in printed publications. Forced to increase its digital presence, the industry has faced intense competition from online substitutes, limiting the industry's digital advertisement sales. In particular, industry operators are facing growing external competition from online search engines, such as Google, and social media platforms, like Facebook. As a result, over the five years to 2018, industry revenue is expected to fall...purchase to read more.

Industry Statistics & Market Size
Revenue
$7bn
Annual Growth 13-18
-3.9%
Forecast Growth 18-23
Profit
Employment
16,260
Businesses
2,712

Industry Threats & Opportunities

  • Online competition will rise, but improved advertising demand will slow the industry’s decline
  • Operators endure overwhelming competition from leading search engine providers and popular social media pages
  • Declining print advertising expenditure will be driven by the continued shift to digital and online forms
  • Industry Report - Industry Analysis Chapter

    The migration of advertising from printed directories to online media has slashed Database and Directory Publishing industry revenue over the past five years. Both the share of services conducted online and consumers’ use of the internet to retrieve information have significantly increased over the past five years, causing demand for printed telephone directories to decline. As a result, over the five years to 2018, IBISWorld expects industry revenue to fall at an annualized rate of 3.9% to $7.4 billion, which includes a projected decline of 2.4% in 2018. Ind...purchase to read more.

    Additional Insights for the Database & Directory Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Database & Directory Publishing Industry are

  • Development of new products
  • Protection of intellectual property/copyrighting of output
  • Possession of accurate information
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Percentage of services conducted online in the Database & Directory Publishing industry impact industry performance..

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    What's in this report

    What is the Database & Directory Publishing Industry?

    This industry includes companies that publish organized compilations of information or facts. These collections may be published in print or electronic form. Electronic versions can be provided directly to customers by the publisher or offered through online services or third-party vendors. However, businesses that publish solely on the internet are excluded from this industry.

    Industry Products
  • Directories
  • Databases
  • Industry Activities
  • Selling advertising space
  • Publishing business and telephone directories
  • Maintaining and selling databases
  • Publishing mailing lists
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Percentage of services conducted online
  • Corporate profit
  • Total advertising expenditure

  • Current Performance
  • The decline of print advertising
  • Industry participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Print advertising spending falls
  • Digital shift plagues industry
  • Consolidation continues
  • Table: Database & Directory Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Database & Directory Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Advertising Agencies
  • Public Relations Firms
  • Direct Mail Advertising
  • Promotional Products

  • Key Selling Industries
  • Paper Wholesaling
  • VoIP
  • Wired Telecommunications Carriers

  • Products & Services
  • Directories
  • Databases
  • Other
  • Chart: Database & Directory Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Business and residential telephone directories

  • Major Markets
  • Advertisers
  • Subscribers
  • Other
  • Chart: Major Market Segmentation for the Database & Directory Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Database & Directory Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Database & Directory Publishing Industry

  • Industry Globalization
    Dex Media Inc., Print Media LLC,
  • Table: Dex Media Inc. - financial performance
  • Table: Print Media LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Database & Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Database & Directory Publishing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Independent Directory
  • A directory without ties to a telephone operating company.
  • White Pages
  • Directories that alphabetically list the names, addresses and phone numbers of residential, professional and business phone customers.
  • Yellow Pages
  • Directories that list businesses according to the product or service they provide.
  • What Our Customers Say

    Why buy this report?

    The Database & Directory Publishing Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Database & Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Database & Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Database & Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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