Find and replace: Revenue will continue to decline as customers migrate to the internet

The decline of the Database and Directory Publishing industry over the past five years has been driven by the sustained migration from print to digital advertising, as the industry generates the majority of its revenue from the sale of advertisement space in printed publications. Print advertising expenditure, which drives demand for advertising space in directories and databases, is anticipated to decline. Demand for printed directories is expected to fall over the five years to 2017, as institutional clients and consumers shift to online resources. Declining demand for print advertising has curbed industry revenue, and growth in online revenue has only slightly mitigated this decline...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Online competition will rise, but improved advertising demand will slow the industry’s decline
  • Operators face overwhelming competition from leading search engine providers and popular social media pages
  • Declining print advertising expenditure will be driven by the continued shift to digital and online forms
  • Industry Report - Industry Key Buyers Chapter

    The Database and Directory Publishing industry is moderately concentrated, with the top three companies estimated to generate 42.7% of industry revenue in 2017. While industry revenue continued to erode during this five-year period, the leading companies' performance fluctuated drastically, partly driven by acquisition and divesture activity. For instance, AT&T divested its advertising solutions segment, leading to the formation of YP Holdings LLC in 2012. Additionally, Dex One and SuperMedia merged in 2013 to form Dex Media. In 2015, YP Holdings' print media division was spun-off to create Print Media LLC, which current operates as a separate company. Suc...purchase to read more.

    Additional Insights for the Database & Directory Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Database & Directory Publishing Industry are

  • Development of new products
  • Protection of intellectual property/copyrighting of output
  • Possession of accurate information
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Percentage of services conducted online in the Database & Directory Publishing industry impact industry performance..

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    What's in this report

    What is the Database & Directory Publishing Industry?

    This industry includes companies that publish organized compilations of information or facts. These collections may be published in print or electronic form. Electronic versions can be provided directly to customers by the publisher or offered through online services or third-party vendors. However, businesses that publish solely on the internet are excluded from this industry.

    Industry Products
  • Sale of advertising space
  • Subscriptions and sales
  • Industry Activities
  • Selling advertising space
  • Publishing business and telephone directories
  • Maintaining and selling databases
  • Publishing mailing lists
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Percentage of services conducted online
  • Corporate profit
  • Total advertising expenditure

  • Current Performance
  • The decline of print advertising
  • Industry participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Print advertising spending falls
  • Digital shift continues plaguing industry
  • Consolidation continues
  • Table: Database & Directory Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Database & Directory Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Advertising Agencies
  • Public Relations Firms
  • Direct Mail Advertising
  • Promotional Products

  • Key Selling Industries
  • Paper Wholesaling
  • VoIP
  • Wired Telecommunications Carriers

  • Products & Services
  • Sale of advertising space
  • Subscriptions and sales
  • Other
  • Chart: Database & Directory Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Business and residential telephone directories

  • Major Markets
  • Print
  • Online publications
  • Other media
  • Chart: Major Market Segmentation for the Database & Directory Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Database & Directory Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Database & Directory Publishing Industry

  • Industry Globalization
    YP Holdings LLC, Dex Media Inc., Print Media LLC,
  • Table: YP Holdings LLC - financial performance
  • Table: Dex Media Inc. - financial performance
  • Table: Print Media LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Database & Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Database & Directory Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Print advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Independent Directory
  • A directory without ties to a telephone operating company.
  • White Pages
  • Directories that alphabetically list the names, addresses and phone numbers of residential, professional and business phone customers.
  • Yellow Pages
  • Directories that list businesses according to the product or service they provide.
  • What Our Customers Say

    Why buy this report?

    The Database & Directory Publishing industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Database & Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Database & Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Database & Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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