Old news: Declining print advertising revenue will lead to revenue declines

Over the five years to 2017, the News Syndicates industry has experienced healthy growth. The industry has escaped the severity of the decline experienced by newspapers, its largest market, in part because publishers' struggles have led them to outsource content production to industry operators. Papers that can no longer afford to fund national or foreign bureaus can subscribe to syndicated content at a lower cost to maintain profitability without reducing the content they provide to their readers. However, smaller papers have likely reduced their consumption of syndicated content because broader stories are beyond their core coverage and, therefore, a more discretionary expense...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
1.5%
Forecast Growth 17-22
Profit
Employment
6,990
Businesses
478

Industry Threats & Opportunities

  • The continued struggles of print media markets will likely lead to stagnant demand industry services
  • Growth in electronic media has given news syndicates a variety of ways to disseminate information
  • Falling readership will likely lead to decreased demand for news syndicate services
  • Industry Report - Industry Products Chapter

    News contentThe News Syndicates industry generates the majority of its revenue from licensing the rights to reproduce its news reports. Downstream publishers and broadcasters pay fees to use written reports, photographs or audiovisual material in their own products; this segment includes news content in all media formats. Most large publishers and broadcasters purchase at least some syndicated news content. Most papers lack extensive networks of national and international bureaus, so they purchase media from syndicates when major news events occur outside their coverage area. It ...purchase to read more.

    Additional Insights for the News Syndicates Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the News Syndicates Industry are

  • Prompt delivery to market
  • Having marketing expertise
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Demand from publishing industries and Print advertising expenditure in the News Syndicates industry impact industry performance..

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    What's in this report

    What is the News Syndicates Industry?

    This industry includes companies engaged in supplying information on current events, such as news reports, articles, photography and features to the news media. Independent writers, journalists and photographers are not included in this industry but are within the scope of the Performers and Creative Artists industry (IBISWorld report 71151).

    Industry Products
  • Licensing rights to syndicated news reports
  • Licensing rights to other content
  • Industry Activities
  • Supplying content to news media outlets
  • Researching and writing news reports, articles and features
  • Distributing news and images
  • Supplying newswire services
  • Supplying traffic reports
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from publishing industries
  • Print advertising expenditure
  • External competition for the News Syndicates industry
  • Percentage of services conducted online
  • Corporate profit

  • Current Performance
  • Newspaper decline has mixed impact
  • Technology facilitates growth
  • Competition from new platforms
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand concerns
  • Straight from the source
  • Table: News Syndicates Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - News Syndicates Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper Publishing
  • Magazine & Periodical Publishing
  • Radio Broadcasting
  • Television Broadcasting
  • Cable Networks

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Telecommunication Networking Equipment Manufacturing
  • VoIP
  • Wired Telecommunications Carriers

  • Products & Services
  • Licensing rights to syndicated news reports
  • Licensing rights to other content
  • Other
  • Chart: News Syndicates Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Print publishers
  • Television broadcasters
  • Online publishers
  • Radio broadcasters
  • Other
  • Chart: Major Market Segmentation for the News Syndicates Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs News Syndicates

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the News Syndicates Industry

  • Industry Globalization
    The Associated Press, Thomson Reuters,
  • Table: The Associated Press - financial performance
  • Table: Thomson Reuters - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the News Syndicates Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the News Syndicates Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • % services conducted online (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    News Syndication
  • The practice of selling the right to publish news content, typically from the news syndicate to various media outlets.
  • Newswire
  • An organization of journalists that supply news reports to other businesses. Also known as a news syndicate, news agency, news service or wire service.
  • Prior Restraint
  • Censorship imposed on published or broadcast material prior to its release; the First Amendment limits nearly all forms of prior restraint.
  • Rich Site Summary (Rss)
  • A method of syndication by which authors of web-generated content can release information instantly to subscribers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on News Syndicates can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on News Syndicates:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The News Syndicates market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on News Syndicates, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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