Live feed: The internet's share of advertising expenditures will increase, spurring growth

The Internet Publishing and Broadcasting industry, which comprises organizations and individuals that offer nonphysical products exclusively through the internet (not including search engines), has grown significantly over the five years to 2017. The industry has experienced tremendous growth throughout the period, as both the number of users and time spent online have dramatically increased. A key driver of the industry's strong growth is the rapid rise in the number of mobile internet connections. Mobile devices give users the ability to access the internet from virtually anywhere, which has significantly increased the industry's reach...purchase to read more.

Industry Statistics & Market Size
Revenue
$119bn
Annual Growth 12-17
14.8%
Forecast Growth 17-22
Profit
Employment
271,660
Businesses
85,391

Industry Threats & Opportunities

  • The industry is characterized by intense competition amid a rapidly changing technological landscape
  • Netflix, Hulu and Amazon have increased focus on creating original and exclusive content
  • Large, horizontally integrated players and small independents will continue to dominate
  • Industry Report - Industry SWOT Analysis Chapter

    A result of the growing number of internet advertising campaigns, internet traffic volume and the increased use of mobile devices, the Internet Publishing and Broadcasting industry is booming. Industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase at an annualized rate of 15.1% over the 10 years to 2022. In contrast, US GDP is projected to grow at an annualized rate of 2.0% over the same period. This industry is still in its growth stage, as technology is rapidly changing and evolving, and new devices are constantly being brought to market...purchase to read more.

    Additional Insights for the Internet Publishing and Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Publishing and Broadcasting Industry are

  • Developing a clear niche
  • Word of mouth recommendations
  • Attracting advertisers
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Number of mobile internet connections in the Internet Publishing and Broadcasting industry impact industry performance..

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    What's in this report

    What is the Internet Publishing and Broadcasting Industry?

    This industry includes organizations and individuals that offer nonphysical products, such as news, music and video, exclusively through the internet. Revenue in this industry is derived from the sale of advertising space or subscriptions to consumers. In addition, companies may derive revenue from intellectual property licensing and the sale of user information to third parties. This industry does not include search engines, internet service providers or publishers of offline content.

    Industry Products
  • Paid content
  • Ad-driven content
  • Intellectual property licensing
  • Industry Activities
  • Online video sharing and broadcasting
  • Internet-based radio broadcasting
  • Online news publishing
  • Social networking
  • Online comic publishing
  • E-book publishing
  • Internet forum publishing
  • Podcast publishing
  • Online advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Number of mobile internet connections
  • Total advertising expenditure
  • Number of broadband connections

  • Current Performance
  • Mobile platforms spur growth
  • Content producers
  • Booming internet advertising
  • Network effects
  • Fake news
  • Chart: Revenue Growth

  • Industry Outlook
  • Major players will remain dominant
  • Mobile will change the landscape
  • Table: Internet Publishing and Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Publishing and Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Car & Automobile Manufacturing
  • Retail Trade
  • Telecommunications Resellers
  • Finance and Insurance
  • Consumers

  • Key Selling Industries
  • Data Processing & Hosting Services
  • Internet Service Providers
  • Software Publishing
  • Telecommunication Networking Equipment Manufacturing

  • Products & Services
  • Ad-driven content
  • Paid content
  • Other
  • Intellectual property licensing
  • Chart: Internet Publishing and Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers
  • Other advertisers
  • Retail advertisers
  • Financial services advertisers
  • Automotive advertisers
  • Telecom advertisers
  • Chart: Major Market Segmentation for the Internet Publishing and Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Internet Publishing and Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Publishing and Broadcasting Industry

  • Industry Globalization
    Facebook, Alphabet Inc., Apple Inc., Netflix Inc.,
  • Table: Facebook - financial performance
  • Table: Alphabet Inc. - financial performance
  • Table: Apple Inc. - financial performance
  • Table: Netflix Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Publishing and Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Internet Publishing and Broadcasting Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Internet traffic volume (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Broadband
  • A one-way internet connection at speeds in excess of 200 Kbps.
  • Datacenter
  • A facility in which computer and storage systems are housed.
  • Old Media
  • Traditional means of communication, such as cable TV, radio and newspapers that existed before the internet.
  • Social Network
  • A category of website that is primarily used for communication and sharing with other members.
  • Traffic Acquisition Costs
  • Payments made to online operators that direct traffic to their websites.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Internet Publishing and Broadcasting can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Publishing and Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Publishing and Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Publishing and Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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