Bad signal: Persistent competition from newer forms of media will continue to threaten industry growth

IBISWorld’s Television Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Younger demographics are finding new outlets for entertainment online, lowering ad spending for industry operators
  • Accelerating media competition is expected to limit the industry's growth prospects
  • Industry players will diversify revenue streams through retransmission fees

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    Industry Analysis & Industry Trends

    The Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue in the five years to 2016. The explosion of digital media and the increasing use of mobile devices have eroded the television medium in recent years. Consumers, particularly younger demographics, are finding new outlets for entertainment online, prompting advertisers to increase their digital spending at the expense of industry operators. Many consumers to shift their viewing hours away from standard television in favor of online options. Consumers are not completely abandoning broadcast television, in fact most major sporting events still achieve record-breaking viewership for broadcasts...

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    Industry Report - Industry Products Chapter

    The variety of genres broadcast on TV has stayed fairly consistent during the five years to 2016, exhibiting only minor shifts. In recent years, dramas and sports programming have attracted more viewers, spurring more production of programming for these genres. Audiences have also favored science fiction and criminal dramas, however, programming in these genres is relatively expensive to produce and costs more to broadcast. Therefore, increased production of programs in these genres has imposed downward pressure on industry revenue. In recent years, sitcoms and comedies are attracting greater revenue from advertisers.


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    Additional Insights for the Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Broadcasting Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Having a clear market position
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and External competition for the Television Broadcasting industry in the Television Broadcasting industry impact industry performance..

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    Industry Products

    What is the Television Broadcasting Industry?

    Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

    Industry Products
    Syndicated news
    Industry Activities
    Operating broadcasting studios and facilities
    Producing television programming content
    Transmitting programming to affiliated broadcast stations

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • External competition for the Television Broadcasting industry
  • Corporate profit
  • Number of cable TV subscriptions
  • Per capita disposable income

  • Current Performance
  • New media, new challenges
  • Threat of media fragmentation
  • Networks and consolidation
  • Digital and high-definition TV
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue streams diversify
  • New challenges, new opportunities
  • Table: Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Broadcasting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Cable Networks
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production

  • Products & Services
  • Dramas
  • Syndicated news
  • Sitcoms
  • Reality
  • Sports
  • Chart: Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Viewers aged 65 and up
  • Viewers aged 50 to 64
  • Viewers aged 35 to 49
  • Viewers aged 25 to 34
  • Viewers aged 2 to 11
  • Viewers aged 18 to 24
  • Viewers aged 12 to 17
  • Chart: Major Market Segmentation for the Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationRent, utilities and other
  • Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Broadcasting Industry

  • Industry Globalization
    Major Companies
    NBCUniversal Media LLCThe Walt Disney CompanyFox Broadcasting Company
  • Table: NBCUniversal Media LLC - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: Fox Broadcasting Company - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Television Broadcasting Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of Cable TV Subscriptions (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Digital Video Recorders (Dvr)
  • Devices that record video in a digital format to disk drives or other mass storage devices.
  • High-Definition Tv (Hdtv)
  • A digital TV broadcasting system with higher resolution than traditional TV systems.
  • Multicasting
  • The broadcast of more than one channel from the same network, potentially across a range of media, such as the TV and the internet.
  • Ratings
  • A measure of viewership collected by The Nielsen Company's, which reflects the percentage of total TV-equipped households tuning into a program or channel during a period of time.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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