Up next: Digital distribution will boost industry revenue growth

Over the past five years to 2018, the Television Broadcasting industry has grown. Although traditional television viewership is on the decline, free over-the-air broadcasters have actually benefited from a trend of consumer cord cutting. Meanwhile, overall advertising expenditure has grown steadily, helping industry operators sell their airwaves for commercials at more favorable rates. Although competition for ad dollars will remain fierce over the next five years to 2023 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing over the next five years. Digital distribution will remain an important component of the industry's strategy as consumers' relationship to television content continues to evolve...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Major broadcasters have successfully begun shifting further into digital distribution, which has bolstered revenue
  • Major networks operate through affiliates in smaller markets
  • Shifts in consumer viewing habits will continuously prompt adjustments by broadcasters
  • Industry Report - Industry Products Chapter

    National and regional advertisingNational and regional advertising is the largest source of revenue for the Television Broadcasting industry, accounting for an estimated 58.5%. This segment generally includes the sale of airtime across multiple stations within the same network. A national advertiser may, for example, purchase a primetime commercial slot to air on multiple affiliates of the same major network, since they will typically be airing the same programming. In general, network programming (i.e., programming created by the national network rather than the local affiliate) tends to be higher-value for advertisers, due to favorable time slots and larger audiences. How...purchase to read more.

    Additional Insights for the Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Broadcasting Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Having a clear market position
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and External competition for the Television Broadcasting industry in the Television Broadcasting industry impact industry performance..

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    What's in this report

    What is the Television Broadcasting Industry?

    Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

    Industry Products
  • National and regional advertising
  • Local advertising
  • Program licensing
  • Grant funding and public access
  • Network compensation
  • Industry Activities
  • Operating broadcasting studios and facilities
  • Producing television programming content
  • Transmitting programming to affiliated broadcast stations
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • External competition for the Television Broadcasting industry
  • Corporate profit
  • Number of cable TV subscriptions
  • Per capita disposable income

  • Current Performance
  • Shifts in viewership
  • Networks and consolidation
  • Digital and high-definition TV
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry flexibility
  • Potential consolidation
  • TV of the future
  • Table: Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Cable Networks
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production

  • Products & Services
  • National and regional advertising
  • Local advertising
  • Other
  • Grant funding and public access
  • Program licensing
  • Network compensation
  • Chart: Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Viewers aged 50 to 64
  • Viewers aged 65 and up
  • Viewers aged 35 to 49
  • Viewers aged 25 to 34
  • Viewers aged 2 to 11
  • Viewers aged 18 to 24
  • Viewers aged 12 to 17
  • Chart: Major Market Segmentation for the Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Broadcasting Industry

  • Industry Globalization
    NBCUniversal Media LLC, The Walt Disney Company, Fox Broadcasting Company,
  • Table: NBCUniversal Media LLC - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: Fox Broadcasting Company - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Television Broadcasting Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of Cable TV Subscriptions (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Digital Video Recorders (Dvr)
  • Devices that record video in a digital format to disk drives or other mass storage devices.
  • High-Definition Tv (Hdtv)
  • A digital TV broadcasting system with higher resolution than traditional TV systems.
  • Multicasting
  • The broadcast of more than one channel from the same network, potentially across a range of media, such as the TV and the internet.
  • Ratings
  • A measure of viewership collected by The Nielsen Company's, which reflects the percentage of total TV-equipped households tuning into a program or channel during a period of time.
  • What Our Customers Say

    Why buy this report?

    The Television Broadcasting industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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