Change the channel: Industry operators will respond to a shifting media environment by integrating programming with digital platforms

IBISWorld’s Industry Market Report on Television Broadcasting is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.


Industry Threats & Opportunities

  • Professional and collegiate sporting events have largely kept the industry afloat
  • Weakening advertising revenue has contributed to the minimal growth in industry broadcasters
  • IBISWorld expects that no significant consolidation will occur over the next five years
  • Industry Analysis & Industry Trends

    Over the five years to 2017, the Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Companies have continued to invest in advertisements for certain programs, such as professional and collegiate sports. Yet, as consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media. Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms.

    Industry Report - Industry Analysis Chapter

    Over the five years to 2017, operators in the Television Broadcasting industry have undergone structural changes to contend with declining interest in traditional broadcast and cable television services. Broadcast revenue largely depends on sales of advertising spots, which are determined by their advertisers’ corporate profit and the disposable income levels of their viewers. Although advertising expenditure has increased along with rising disposable income and corporate profit during the five-year period, the media landscape has become increasingly competitive. Consumers are shifting to cable television and online media for their news and entertainment needs, prompting advertisers to shift their spending away from traditional television broadcasting. In

    Additional Insights for the Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Broadcasting Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Having a clear market position
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and External competition for the Television Broadcasting industry in the Television Broadcasting industry impact industry performance..

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    Industry Products

    What is the Television Broadcasting Industry?

    Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

    Industry Products
    Syndicated news
    Industry Activities
    Operating broadcasting studios and facilities
    Producing television programming content
    Transmitting programming to affiliated broadcast stations

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • External competition for the Television Broadcasting industry
  • Corporate profit
  • Number of cable TV subscriptions
  • Per capita disposable income

  • Current Performance
  • New media, new challenges
  • Threat of media fragmentation
  • Networks and consolidation
  • Digital and high-definition TV
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue streams diversify
  • New challenges, new opportunities
  • Table: Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Broadcasting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Cable Networks
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production

  • Products & Services
  • Dramas
  • Syndicated news
  • Sitcoms
  • Reality
  • Sports
  • Chart: Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Viewers aged 65 and up
  • Viewers aged 50 to 64
  • Viewers aged 35 to 49
  • Viewers aged 25 to 34
  • Viewers aged 2 to 11
  • Viewers aged 18 to 24
  • Viewers aged 12 to 17
  • Chart: Major Market Segmentation for the Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationRent, utilities and other
  • Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Broadcasting Industry

  • Industry Globalization
    Major Companies
    Viacom Inc.NBCUniversal Media LLCThe Walt Disney CompanyFox Broadcasting Company
  • Table: Viacom Inc. - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: Fox Broadcasting Company - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Television Broadcasting Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of Cable TV Subscriptions (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Digital Video Recorders (Dvr)
  • Devices that record video in a digital format to disk drives or other mass storage devices.
  • High-Definition Tv (Hdtv)
  • A digital TV broadcasting system with higher resolution than traditional TV systems.
  • Multicasting
  • The broadcast of more than one channel from the same network, potentially across a range of media, such as the TV and the internet.
  • Ratings
  • A measure of viewership collected by The Nielsen Company's, which reflects the percentage of total TV-equipped households tuning into a program or channel during a period of time.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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