Unplugged: The industry will embrace digital content creation to combat declining subscription numbers

Over the past five years, the Cable Networks industry has expanded its channel offerings and increased its premium content offerings, achieving strong revenue growth despite a decline in cable television subscriptions. Advertising expenditure has grown over the period, bolstering a key revenue stream for the industry, while an increase in per capita disposable income has boosted consumer spending on premium networks. Although the industry has contended with a declining traditional television audience, emerging online streaming services have provided alternative delivery systems for industry operators and enabled strong growth. However, the industry has generally embraced new digital platforms...read more.

Industry Statistics & Market Size
Revenue
$90bn
Annual Growth 12-17
5.6%
Forecast Growth 17-22
Profit
Employment
46,659
Businesses
703
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Industry Threats & Opportunities

  • An increase in per capita disposable income has boosted consumer spending on premium networks
  • Networks have increasingly produced television content in-house
  • The industry has generally accepted new digital platforms, if reluctantly
  • Industry Report - Industry SWOT Analysis Chapter

    The Cable Networks industry is in the mature phase of its life cycle. The industry's contribution to the economy, as measured by industry value added (IVA), is forecast to grow at an annualized rate of 2.8% over the 10 years to 2022, slightly faster than the expected annualized growth of 2.0% in GDP over the same period. However, cable operators find themselves fighting for an increasingly saturated market dominated by the largest companies and increasing threat from other media platforms.Nevertheless, the industry is changing. Although consumer confidence and disposable income are expected to increase, suggesting a rise in entertainment spending, online services are expected to continue to syphon market share from cable networks. Rap...purchase to read more.

    Additional Insights for the Cable Networks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Networks Industry are

  • Close monitoring of competition
  • Ability to quickly adopt new technology
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Number of cable TV subscriptions in the Cable Networks industry impact industry performance..

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    What is the Cable Networks Industry?

    This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.

    Industry Products
  • Content licensing
  • National and regional advertising
  • Local advertising
  • Network compensation
  • Public programming
  • Industry Activities
  • facilities for subscription or fee-based broadcasting
  • Acquisition or programming for supply to third party broadcasters
  • Limited format programming of news, sports and educational programs
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Technological change for Television Networks and Providers

  • Current Performance
  • New competitors
  • In-house production
  • Advertising sources shift
  • Chart: Revenue Growth

  • Industry Outlook
  • Accepting digital
  • Advertising revenue
  • Industry structure
  • Table: Cable Networks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Networks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Cable, Internet & Telephone Providers
  • Satellite Telecommunications Providers

  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production

  • Products & Services
  • Content licensing
  • National and regional advertising
  • Network compensation
  • Public programming
  • Other
  • Local advertising
  • Chart: Cable Networks Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 50 and older
  • Consumers aged 30 to 49
  • Consumers aged 18 to 29
  • Chart: Major Market Segmentation for the Cable Networks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Cable Networks

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Networks Industry

  • Industry Globalization
    21st Century FoxWalt Disney CoTime Warner Inc.NBCUniversal Media LLCViacom Inc.
  • Table: 21st Century Fox - financial performance
  • Table: Walt Disney Co - financial performance
  • Table: Time Warner Inc. - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Table: Viacom Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Networks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cable Networks Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of cable TV subscriptions (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Churn
  • The rate of increase at which customers discontinue their service on a voluntary or involuntary basis.
  • Digital
  • Content provided in a digital format instead of the former analog connection.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • High-Definition (Hd)
  • A television system that has about twice as many scan lines per frame than a conventional system and a proportionally sharper image.
  • Small Cable Operator
  • An operator that serves less than 1.0% of all subscribers in the United States and that is not affiliated with entities earning gross annual revenue or more than $250 million.
  • Why buy this report?

    The Cable Networks industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cable Networks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Networks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Networks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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