On air: Networks with in-demand content will boost industry revenue

Over the past five years to 2018, the Cable Networks industry has increased its channel offerings and expanded its premium content, achieving strong revenue growth despite a decline in cable television subscriptions. Advertising expenditure has grown during the period, bolstering a key revenue stream for the industry, while an increase in per capita disposable income has boosted consumer spending on premium networks. The industry has generally embraced new digital platforms. The number of cable television subscriptions, which has been declining since 2010, is expected to continue its gradual slide, which will have to be offset either by the negotiation of higher fees or through alternative revenue streams. Streaming services will be part of the answer...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Networks with in-demand content can boost revenue by charging subscription fees directly to consumers
  • The industry has increased its level of vertical integration
  • The establishment of standalone streaming services will be limited by contractual arrangements
  • Industry Report - Industry Locations Chapter

    The industry is generally spread according to regional concentration of the population, which provide a strong indication of the potential viewing audience in each state. However, cable networks can also reach far-flung national audiences without the necessity of a physical presence. Consequently, entertainment centers like New York and Los Angeles are crucial nodes for industry activity. Industry operators benefit from close ties to production talent and superior facilities in these cities, which also house the largest TV audiences.The regions with the largest concentration of establishments are: The West (22.2%), the Mid-Atlantic (21.9%), the Southeast (21.7%), and New England (15.8%). The...purchase to read more.

    Additional Insights for the Cable Networks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Networks Industry are

  • Close monitoring of competition
  • Ability to quickly adopt new technology
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Number of cable TV subscriptions in the Cable Networks industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Cable Networks Industry?

    This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.

    Industry Products
  • Content licensing
  • National and regional advertising
  • Local advertising
  • Network compensation
  • Public programming
  • Industry Activities
  • facilities for subscription or fee-based broadcasting
  • Acquisition or programming for supply to third party broadcasters
  • Limited format programming of news, sports and educational programs
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Technological change for Television Networks and Providers

  • Current Performance
  • New competitors
  • In-house production
  • Advertising sources shift
  • Chart: Revenue Growth

  • Industry Outlook
  • Accepting digital
  • Advertising revenue
  • Industry structure
  • Table: Cable Networks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Networks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Cable, Internet & Telephone Providers
  • Satellite Telecommunications Providers

  • Key Selling Industries
  • Movie & Video Distribution
  • Movie & Video Production
  • Television Production

  • Products & Services
  • Content licensing
  • National and regional advertising
  • Network compensation
  • Public programming
  • Other
  • Local advertising
  • Chart: Cable Networks Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 50 to 64
  • Consumers aged 30 to 49
  • Consumers aged over 65
  • Consumers aged 18 to 29
  • Chart: Major Market Segmentation for the Cable Networks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Cable Networks

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Networks Industry

  • Industry Globalization
    21st Century Fox, AT&T Inc., The Walt Disney Company, NBCUniversal Media LLC, Viacom Inc.,
  • Table: 21st Century Fox - financial performance
  • Table: AT&T Inc. - financial performance
  • Table: The Walt Disney Company - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Table: Viacom Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Networks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cable Networks Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of cable TV subscriptions (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • The rate of increase at which customers discontinue their service on a voluntary or involuntary basis.
  • Digital
  • Content provided in a digital format instead of the former analog connection.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • High-Definition (Hd)
  • A television system that has about twice as many scan lines per frame than a conventional system and a proportionally sharper image.
  • Small Cable Operator
  • An operator that serves less than 1.0% of all subscribers in the United States and that is not affiliated with entities earning gross annual revenue or more than $250 million.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cable Networks Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Cable Networks industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cable Networks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Networks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Networks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.