High bounce rate: Revenue has declined as agencies have tried to adjust to the changing media landscape

The Advertising Agencies industry in Illinois has struggled to keep up over the five years to 2017, as sluggish growth in the Illinois economy has dampened demand for industry services. For example, although consumer spending in Illinois has been rising, it has only increased at about half the rate that consumer spending has grown nationally. This indicates that consumers in Illinois are likely to purchase fewer goods and services, diminishing the value of advertising in the state. Digital media, however, remains a bright spot for the industry...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 12-17
-0.5%
Forecast Growth 17-22
Profit
Employment
13,159
Businesses
2,728

Industry Threats & Opportunities

  • As traditional media advertising loses ground, agencies will focus more on digital advertisements to capture more revenue
  • Digital media has helped limit industry woes, but has not grown enough to boost revenue
  • The revenue gap between larger and smaller operators will rise, increasing competitive pressures
  • Industry Report - Industry Investment Chapter

    There is a low level of capital intensity in the Advertising Agencies industry in Illinois because the industry primarily incurs labor costs. In 2017, for every $1.00 spent on wages, industry operators are anticipated to spend only $0.01 on capital expenditures. The industry is labor intensive because it requires a high level of customization for each client's advertising needs, and many of the tasks involved in creating and executing an advertising campaign require highly skilled employees. Therefore, while computers and software can assist agencies with developing and evaluating an advertising campaign, they cannot be used in place of essential processes and services, resulting in the low capital-to-labor ratio. In 2017, wages account for 43.1% o...purchase to read more.

    Additional Insights for the Advertising Agencies in Illinois Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies in Illinois Industry are

  • Having an effective performance monitoring system
  • Having a relationship with upstream and downstream industries
  • Membership in the AAAA
  • IBISWorld analysts also discuss how external factors such as Consumer Spending in Illinois and Number of cable TV subscriptions in the Advertising Agencies in Illinois industry impact industry performance..

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    What's in this report

    What is the Advertising Agencies in Illinois Industry?

    Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement.)

    Industry Products
  • Integrated advertising services
  • Creative services
  • Media planning, buying & representation services
  • Public relations services
  • Other services
  • Industry Activities
  • Creating advertising campaigns
  • Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer Spending in Illinois
  • Number of cable TV subscriptions
  • Total advertising expenditure
  • Corporate profit

  • Current Performance
  • Struggling demand
  • Digital media remains strong
  • Industry landscape shifts
  • Chart: Revenue Growth

  • Industry Outlook
  • Consolidation trend continues
  • New media thrives
  • Table: Advertising Agencies in Illinois Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies in Illinois Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Breweries
  • Retail Trade
  • New Car Dealers
  • Domestic Airlines
  • Information
  • Wireless Telecommunications Carriers
  • Finance and Insurance
  • Accommodation and Food Services

  • Key Selling Industries
  • Audio Production Studios
  • Graphic Designers
  • Magazine & Periodical Publishing
  • Market Research
  • Movie & Video Production
  • Newspaper Publishing
  • Radio Broadcasting
  • Television Broadcasting

  • Products & Services
  • Integrated advertising services
  • Creative services
  • Other services
  • Media planning, buying & representation services
  • Public relations services
  • Chart: Advertising Agencies in Illinois Industry Products and Services Segmentation

  • Major Markets
  • TMT
  • Retail sector
  • Financial services
  • Travel & entertainment
  • Automotive sector
  • Other
  • Consumer packaged goods
  • Pharmaceutical & healthcare sector
  • Chart: Major Market Segmentation for the Advertising Agencies in Illinois Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciation, marketing, rent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies in Illinois

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Advertising Agencies in Illinois Industry

  • Publicis Groupe SA, WPP PLC, Burrell Communications Group LLC, Cramer-Krasselt, Rise Interactive,
  • Table: Publicis Groupe SA - financial performance
  • Table: WPP PLC - financial performance
  • Table: Burrell Communications Group LLC - financial performance
  • Table: Cramer-Krasselt - financial performance
  • Table: Rise Interactive - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies in Illinois Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Advertising Agencies in Illinois Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer Spending in Illinois (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Interactive Advertisement
  • Refers to a digital advertisement that requires some response from the viewer other than to click "exit."
  • New Media
  • Digital media formats including online, cell phones and other digital devices.
  • Traditional Media
  • Media formats including TV, radio, newspapers and magazines.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • What Our Customers Say

    Why buy this report?

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    This report on Advertising Agencies in Illinois:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies in Illinois market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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