Paper jam: Industry revenue has declined as advertising has gone digital

The Printing industry in Georgia has been declining over the past five years due to rising competition from digital media. Due to changing consumer preferences and the proliferation of internet-based offerings, companies have shifted their investments from print to digital advertising. Moreover, this shift has especially affected publishers, which are a key buying market for the Printing industry. Over the past five years, industry revenue is expected to decrease at an annualized rate of 0.8% to $2.4 billion. In 2018 alone, revenue is projected to fall 0.3%. The decrease in revenue will result in increasing competition, leading the number of enterprises to fall at an annualized rate of 1.3% to 653 companies over the five years to 2018...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
-0.8%
Forecast Growth 18-23
Profit
Employment
11,737
Businesses
670

Industry Threats & Opportunities

  • A growing number of operators have been investing in commercial printing
  • Additional Insights for the Printing in Georgia Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing in Georgia Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Consumer spending in Georgia in the Printing in Georgia industry impact industry performance..

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    What's in this report

    What is the Printing in Georgia Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes, including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
  • Commercial lithographic printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Digital printing
  • Commercial screen printing
  • Book printing
  • Industry Activities
  • Commercial lithographic printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Book printing
  • Blank book, loose-leaf binders and devices
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Consumer spending in Georgia
  • Number of businesses in Georgia
  • Manufacturing capacity utilization

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing in Georgia Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Other
  • Commercial lithographic printing
  • Digital printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Book printing
  • Chart: Printing in Georgia Industry Products and Services Segmentation

  • Major Markets
  • Other
  • Advertisers
  • Manufacturers
  • Publishers
  • Financial and legal firms
  • Chart: Major Market Segmentation for the Printing in Georgia Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Printing in Georgia

  • Basis of Competition
    Barriers to Entry
    Quad/Graphics Inc., Allied Label Printing Systems Inc., Brown Industries Inc., RR Donnelley,
  • Table: Quad/Graphics Inc. - financial performance
  • Table: Allied Label Printing Systems Inc. - financial performance
  • Table: Brown Industries Inc. - financial performance
  • Table: RR Donnelley - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing in Georgia Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing in Georgia Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Printing in Georgia is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing in Georgia:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing in Georgia market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing in Georgia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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