Market price: The industry will compete on price in order to combat internal and external competition

The Market Research industry in California has grown thanks to gains in advertising expenditure, per capita personal income, the number of businesses and research and development spending. High levels of both internal and external competition have mitigated industry revenue growth. With strong internal and external competition, firms operating in the industry compete heavily on the basis of price in order to win business. Over the five years to 2022, industry revenue is projected to grow as companies continue to invest in research and development. Moreover, industry firms will bring new research service offerings to the market...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Operators will use skilled employees and new services to compete against other industries
  • Growth in employment has been slower owing to the use of more highly paid workers
  • Research firms are projected to expand their slates of service offerings in order to increase industry revenue
  • Industry Report - Industry Key Buyers Chapter

    The Market Research industry in California has a low level of market share concentration with the top four firms expected to account for 28.2% of industry revenue in 2017. Market share concentration is low due to the minimal barriers to entry that are present in the industry. New suppliers can easily enter the market with small investments in computers and marketing research software. Moreover, due to the breadth of the industry, smaller research suppliers can easily carve out a niche. Many small research companies specialize in a particular type of research methodology or cater to a specific industry. In fact, in 2017, there are 8,190 enterprises operating in the California market. Most establishments are small, having fewer than three employees each on average...purchase to read more.

    Additional Insights for the Market Research in California Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research in California Industry are

  • Firms who have the ability to quickly adopt new technology
  • Access to skilled and flexible workforce
  • Provision of relevant results
  • IBISWorld analysts also discuss how external factors such as Research and development expenditure and Per Capita Disposable Income in California in the Market Research in California industry impact industry performance..

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    What's in this report

    What is the Market Research in California Industry?

    Companies in the Market Research Industry in California systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

    Industry Products
  • Quantitative research
  • Qualitative research
  • Alternative research methodologies
  • Industry Activities
  • Broadcast media rating
  • Marketing analysis or research
  • Opinion research
  • Political opinion polling
  • Public opinion polling
  • Statistical sampling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Research and development expenditure
  • Per Capita Disposable Income in California
  • Total advertising expenditure
  • Number of Businesses in California

  • Current Performance
  • Emergence of alternatives
  • New industry entrants
  • Flat profitability
  • Chart: Revenue Growth

  • Industry Outlook
  • Evolving with the times
  • Flat profitability
  • Table: Market Research in California Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research in California Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Brand Name Pharmaceutical Manufacturing
  • Generic Pharmaceutical Manufacturing
  • Car & Automobile Manufacturing
  • Newspaper Publishing
  • Television Broadcasting
  • Management Consulting
  • Advertising Agencies
  • Public Administration

  • Key Selling Industries
  • Commercial Leasing
  • Data Processing & Hosting Services
  • VoIP
  • Wired Telecommunications Carriers

  • Products & Services
  • Quantitative research
  • Qualitative research
  • Alternative research methodologies
  • Chart: Market Research in California Industry Products and Services Segmentation

  • Major Markets
  • Other businesses
  • Media and advertising businesses
  • Consumer goods and service providers
  • Pharmaceutical and healthcare businesses
  • Finance, banking and insurance businesses
  • Automotive businesses
  • Government businesses
  • Chart: Major Market Segmentation for the Market Research in California Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent, utilities and depreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Market Research in California

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research in California Industry

  • Nielsen Holdings NV, Kantar Group, Ipsos SA, JD Power & Associates, Lieberman Research Worldwide, MarketCast LLC,
  • Table: Nielsen Holdings NV - financial performance
  • Table: Kantar Group - financial performance
  • Table: Ipsos SA - financial performance
  • Table: JD Power & Associates - financial performance
  • Table: Lieberman Research Worldwide - financial performance
  • Table: MarketCast LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research in California Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Market Research in California Industry
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per Capita Personal Income in California (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big Data Analytics
  • The collection and analysis of large amounts of data.
  • Eye Tracking Research
  • The process of measuring eye movement in order to gauge a respondent’s response to a marketing stimuli.
  • Field
  • The process of getting responses to a survey.
  • Focus Group
  • A type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
  • Marketing Research Online Community
  • An online forum used in market research to gain insight into consumer's preferences.
  • Neuromarketing
  • The application of neuroscience to market research.
  • Qualitative Research
  • A method of research used to understand why and how individuals make choices about particular products and services.
  • Quantitative Research
  • Research that involves questionnaires and scales to understand the needs, wants and opinions of individuals.
  • Respondent
  • The individual answering a survey.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Market Research in California is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research in California:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research in California market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research in California, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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