Out of ink: Demand for printed material will wane as the transition to digital media grows

IBISWorld’s Printing in California Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Printing in California industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


Industry Threats & Opportunities

  • The industry has struggled amid a transition to digital media in many downstream markets
  • The industry experienced relatively stronger demand for high-end printing segments
  • The majority of commercial printers will experience reduced sales in their primary markets

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    Industry Analysis & Industry Trends

    The Printing industry in California, much like the national industry, has struggled for years amid a transition to digital media in many of its downstream markets. As primary customer categories have increasingly reached consumers through online channels and digitized internal processes, demand has waned for printed material. Over the next five years, the industry is expected to continue its steady decline. The transition to digital media has had far-reaching impacts on downstream markets, and the industry is firmly embedded in a phase of structural decline. Niche opportunities will continue to exist for high-end printers, but the majority of commercial printers will experience reduced sales in their primary markets...

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    Industry Report - Industry Investment Chapter

    The Printing industry has a moderate degree of capital intensity. IBISWorld estimates that the average firm in the Printing industry spends $0.14 on capital investment for every dollar spent on labor. The majority of the industry's capital expenditures center on purchasing printing presses and other machinery, and only a small share is allocated toward buildings and structures. Industry players have stated that technological changes have increased capital requirements in this industry. Commercial printers are increasingly investing in technology that can provide targeted and customized printing options for customers and integrate more online media.

    Labor costs are estimated to represent 25.3% of industry revenue in 2017, which is much higher than the manufacturing sector average. Thi..

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    Additional Insights for the Printing in California Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing in California Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Per Capita Disposable Income in California in the Printing in California industry impact industry performance..

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    Industry Products

    What is the Printing in California Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
    Commercial lithographic printing
    Commercial flexographic printing
    Commercial gravure printing
    Digital printing
    Commercial screen printing
    Book printing
    Industry Activities
    Commercial lithographic printing
    Commercial gravure printing
    Commercial flexographic printing
    Commercial screen printing
    Quick printing
    Digital printing
    Manifold business forms printing
    Book printing
    Blank book, loose-leaf binders and devices

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Per Capita Disposable Income in California
  • Corporate Profit in California
  • Manufacturing capacity utilization

  • Current Performance
  • National context
  • California industry
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • New technology
  • Industry contraction
  • Table: Printing in California Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing in California Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other
  • Commercial screen printing
  • Digital printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Book printing
  • Chart: Printing in California Industry Products and Services Segmentation

  • Major Markets
  • Manufacturers
  • Other
  • Advertisers
  • Publishers
  • Financial and legal firms
  • Chart: Major Market Segmentation for the Printing in California Industry

  • Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Printing in California

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing in California Industry

  • Major Companies
    RR Donnelley & Sons Co.Lithographix Inc.Quad/Graphics Inc.Trend Offset Printing Services Inc.
  • Table: RR Donnelley & Sons Co. - financial performance
  • Table: Lithographix Inc. - financial performance
  • Table: Quad/Graphics Inc. - financial performance
  • Table: Trend Offset Printing Services Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Printing in California Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Printing in California Industry
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing in California:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing in California market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing in California, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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