Out of ink: Demand for printed material will wane as the transition to digital media grows

The Printing industry in California, much like the national industry, has struggled for years amid a transition to digital media in many of its downstream markets. As primary customer categories have increasingly reached consumers through online channels and digitized internal processes, demand has waned for printed material. Over the next five years, the industry is expected to continue its steady decline. The transition to digital media has had far-reaching impacts on downstream markets, and the industry is firmly embedded in a phase of structural decline. Niche opportunities will continue to exist for high-end printers, but the majority of commercial printers will experience reduced sales in their primary markets...read more.

Industry Statistics & Market Size
Revenue
$7bn
Annual Growth 12-17
-0.9%
Forecast Growth 17-22
Profit
Employment
42,324
Businesses
5,896
What Our Customers Say

Industry Threats & Opportunities

  • The industry has struggled amid a transition to digital media in many downstream markets
  • The industry experienced relatively stronger demand for high-end printing segments
  • The majority of commercial printers will experience reduced sales in their primary markets
  • Industry Report - Industry Key Buyers Chapter

    The Printing industry is highly fragmented. Commercial printers are for the most part privately owned and on average generate less than $2.0 million in annual sales. Although they account for a marginal 2.2% share of California industry revenue, low barriers to entry and improvements in printing technology have also encouraged the entrance of nonemployers, who represent more than half of all industry operators. Even among the remainder of the industry, small businesses dominate, and the average Californian commercial printer employs fewer than 10 people. In addition to the small scale of production in the industry, concentration in the industry is reduced by its diverse range of service offerings. Scr...purchase to read more.

    Additional Insights for the Printing in California Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing in California Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Per Capita Disposable Income in California in the Printing in California industry impact industry performance..

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    What is the Printing in California Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
  • Commercial lithographic printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Digital printing
  • Commercial screen printing
  • Book printing
  • Industry Activities
  • Commercial lithographic printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Book printing
  • Blank book, loose-leaf binders and devices
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Per Capita Disposable Income in California
  • Corporate Profit in California
  • Manufacturing capacity utilization

  • Current Performance
  • National context
  • California industry
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • New technology
  • Industry contraction
  • Table: Printing in California Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing in California Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other
  • Commercial screen printing
  • Digital printing
  • Commercial flexographic printing
  • Commercial gravure printing
  • Book printing
  • Chart: Printing in California Industry Products and Services Segmentation

  • Major Markets
  • Manufacturers
  • Other
  • Advertisers
  • Publishers
  • Financial and legal firms
  • Chart: Major Market Segmentation for the Printing in California Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Printing in California

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing in California Industry

  • RR Donnelley & Sons Co.Lithographix Inc.Quad/Graphics Inc.Trend Offset Printing Services Inc.
  • Table: RR Donnelley & Sons Co. - financial performance
  • Table: Lithographix Inc. - financial performance
  • Table: Quad/Graphics Inc. - financial performance
  • Table: Trend Offset Printing Services Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing in California Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing in California Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • Why buy this report?

    IBISWorld’s industry research report on Printing in California provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing in California:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing in California market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing in California, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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