The headliner: Rising disposable income and steady demand will elevate industry revenue

California is well known for many of the events that promoters in its Concert and Event Promotion industry produce, including Coachella. Being the most populous state, industry operators have the ability to attract attendees to their concerts and events, whether it be large music festivals or small fairs. While many of the same factors that led to growth in the national industry, such as individuals turning to the internet more to purchase tickets and growth in corporate profit, disposable income in California has increased at a stronger rate than the nation as a whole. As a result, individuals attend industry events more when they have access to higher levels of disposable incomes, especially because industry events are largely viewed as luxury experiences...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • California is a national epicenter of entertainment, and the industry is expected to thrive
  • As more enterprises have entered the market, competition has increased and profit has fallen
  • Due to rising wages, the average industry profit margin is expected to decline
  • Industry Report - Starting a New Business Chapter

    Barriers to entry in the Concert and Event Promotion industry in California are moderate. Barriers to entry are lower for entrants that are seeking to establish a small business that operates on a local level in geographic areas where there is a low number of competitors. However, barriers to entry are significantly higher for entrants trying to build a large-scale company because of the significant capital investment and established players that already exist.Small-scale entrantsSmaller companies or independent operators face low barriers to entry because they face less capital investments. Smaller companies rarely own their own venue, so they do not need to come up with the capital to purchase real estate. Fur...purchase to read more.

    Additional Insights for the Concert & Event Promotion in California Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Concert & Event Promotion in California Industry are

  • Ability to raise revenue from additional sources
  • Ability to quickly adopt new technology
  • Optimum capacity utilization
  • IBISWorld analysts also discuss how external factors such as Percentage of services conducted online and Per Capita Disposable Income in California in the Concert & Event Promotion in California industry impact industry performance..

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    What's in this report

    What is the Concert & Event Promotion in California Industry?

    This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows in California. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

    Industry Products
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants and ethnic festivals
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Industry Activities
  • Managing venues (e.g. arenas, amphitheaters, clubs and stadiums)
  • Booking talent, including musicians and performers, for events
  • Promoting and marketing events
  • Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Percentage of services conducted online
  • Per Capita Disposable Income in California
  • Number of Adults Aged 20 to 64 in California
  • Corporate profit

  • Current Performance
  • Concerts hit a high note
  • Connectivity increases
  • Chart: Revenue Growth

  • Industry Outlook
  • Disposable income growth remains strong
  • Big festivals hit a plateau
  • Table: Concert & Event Promotion in California Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Concert & Event Promotion in California Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Management of Companies and Enterprises
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Commercial Leasing
  • Museums
  • Musical Groups & Artists
  • Performers & Creative Artists

  • Products & Services
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants and ethnic festivals
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Chart: Concert & Event Promotion in California Industry Products and Services Segmentation

  • Major Markets
  • Attendees aged 25 to 34
  • Attendees aged 45 to 54
  • Attendees aged 35 to 44
  • Attendees aged 18 to 24
  • Attendees aged 55 to 64
  • Attendees aged 65 and older
  • Chart: Major Market Segmentation for the Concert & Event Promotion in California Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciation and marketing
  • Chart: Cost Structure Benchmarking – Sector vs Concert & Event Promotion in California

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Concert & Event Promotion in California Industry

  • Another Planet Entertainment LLC, The Anschutz Corporation, Live Nation Entertainment Inc., LiveStyle Inc.,
  • Table: Another Planet Entertainment LLC - financial performance
  • Table: The Anschutz Corporation - financial performance
  • Table: Live Nation Entertainment Inc. - financial performance
  • Table: LiveStyle Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Concert & Event Promotion in California Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Concert & Event Promotion in California Industry
  • Industry Revenue (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • An outdoor venue with between 5,000 and 30,000 seats that is primarily used in the summer.
  • Arena
  • A multipurpose indoor facility with average seating capacity between 5,000 and 20,000.
  • Club
  • An indoor venue built primarily for music events, but that may also include comedy clubs. Capacity is generally less than 1,000 seats and often without full fixed seating.
  • Marquee Event
  • An event having or associated with the name recognition and drawing power of one whose name appears on a marquee.
  • Stadium
  • A multipurpose, often open-air facility that has about 30,000 seats or more.
  • What Our Customers Say

    Why buy this report?

    The Concert & Event Promotion in California Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
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    This report on Concert & Event Promotion in California:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Concert & Event Promotion in California market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Concert & Event Promotion in California, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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