Home run: Additional corporate sponsorships and broadcasting contracts will boost industry revenue

IBISWorld’s Sports Franchises Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Sports Franchises industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • With greater attendance and sponsorships, revenue is forecast to grow
  • Industry operators gain a substantial amount of revenue from contracts with TV networks
  • Investment in stadiums and arenas has been, and will continue to be, a major industry trend
  • Industry Analysis & Industry Trends

    Team owners are responsible for generating revenue through ticket sales, media deals and endorsements, while also maintaining the team's facilities and building a winning team. However, winning is not everything, as generating robust and diversified streams of revenue to keep the business growing is crucial for success. The industry has experienced impressive growth over the past five years. Personal disposable income levels have steadily grown, creating a significant increase in discretionary spending and attendance at sporting events. At the same time, average ticket prices have gradually increased, while attendance figures have not shown any indication of slowing down.

    Industry Report - Industry Analysis Chapter

    The Sports Franchises industry provides regional and national sports entertainment. Today, major sports franchises are increasingly investing in player contracts and new stadiums featuring more modern amenities, which have boosted ticket sales and enhanced fans’ experience. As the economy has expanded over the five years to 2017, sports franchises have performed relatively well. Industry revenue is expected to increase at an annualized rate of 4.4% to $30.3 billion over the five years to 2017.

    Ticket sales and revenue

    Sporting events tickets are considered a discretionary purchase for consumers. Therefore, industry performance is heavily driven by changes in per capita disposable income. In 2017, per capita disposable income is anticipated to rise 2.2%,

    Additional Insights for the Sports Franchises Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sports Franchises Industry are

  • Close monitoring of competition
  • Must have license
  • Ability to raise revenue from additional sources
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and External competition for the Sports Franchises industry in the Sports Franchises industry impact industry performance..

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    Industry Products

    What is the Sports Franchises Industry?

    This industry comprises sports teams or clubs that participate in live professional or semiprofessional sporting events (e.g. baseball, basketball, football, hockey, soccer and other team sports) before a paying audience. The sports franchises included in this industry may or may not operate their own facilities for staging games or other spectator sports events.

    Industry Products
    Ticket sales
    Broadcasting and other media rights
    Licensing of rights to use property
    Industry Activities
    Providing sporting entertainment
    Selling tickets to sporting events
    Selling advertising
    Selling media and broadcasting rights
    Selling concessions
    Selling merchandise
    Selling the rights to use property

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • External competition for the Sports Franchises industry
  • Households earning more than $100,000
  • Number of broadband connections
  • Time spent on leisure and sports

  • Current Performance
  • Ticket sales and revenue
  • Media frenzy
  • High wages for pro athletes
  • Chart: Revenue Growth

  • Industry Outlook
  • Ticket sales and revenue
  • Media frenzy
  • High wages for pro athletes
  • Table: Sports Franchises Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Franchises Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Television Broadcasting
  • Cable Networks
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Advertising Agencies
  • Architects
  • Caterers
  • Charter Flights
  • Concert & Event Promotion
  • Sporting Goods Wholesaling

  • Products & Services
  • Advertising
  • Other
  • Ticket sales
  • Broadcasting and other media rights
  • Concessions
  • Merchandise
  • Licensing of rights to use property
  • Chart: Sports Franchises Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 54
  • Consumers aged 19 to 34
  • Consumers aged 18 and younger
  • Chart: Major Market Segmentation for the Sports Franchises Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Labor, rent and depreciation
  • Purchases, marketing and travel
  • Chart: Cost Structure Benchmarking – Sector vs Sports Franchises

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Franchises Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Franchises Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sports Franchises Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Time spent on leisure and sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Collective Bargaining Agreement (Cba)
  • A negotiated document explicitly stating the complete range of relationships between management and their athlete employees; it covers discipline, base salaries, medical rights and more.
  • Luxury Tax
  • A tax enforced on leagues without salary caps but that have payrolls above a predetermined level.
  • Revenue-Sharing
  • A money-sharing agreement where franchises are required to pool a specified portion of their media revenue to be distributed evenly among all teams.
  • Salary Cap
  • A ceiling amount for a team's athlete payroll imposed by the professional sports league to preserve a level playing field.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports Franchises:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports Franchises market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports Franchises, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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