What a sight: Increases in travel and disposable income will boost the industry

The Historic Sites industry is largely composed of not-for-profit operators, many of which receive direct government funding or partner with government agencies. Hence, the industry is dependent on available government funds to meet costs not covered by operating revenue. The downturn and subsequent recovery period severely reduced government tax revenue and many local agencies were forced to cut funding for historic preservation purposes. In response, many operators chose to raise admissions prices, as consumers with rising per capita disposable income levels were still frequently visiting industry sites, even as government revenue stagnated...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Attracting visitors, finding other forms of revenue and offering new services will support growth
  • Volunteers exist to assist permanent and paid staff during peak visitor periods
  • Downward pressure on the US dollar will likely entice further foreign travel to the United States
  • Industry Report - Industry Analysis Chapter

    The Historic Sites industry has exhibited steady growth over the five years to 2017, as the economy continues to recover. The industry is being propelled by rising per capita disposable income and increased domestic travel. Stronger visitor numbers and donations during the economic recovery has also encouraged industry growth. However, stymied government revenue streams reduced visits from local school districts as they attempted to cut costs. Despite this, over the five years to 2017, revenue has increased at an estimated annualized rate of 1.9% to $894.2 million, including expected growth of 1.8% in 2017...purchase to read more.

    Additional Insights for the Historic Sites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Historic Sites Industry are

  • Ability to attract local support/patronage
  • Ability to educate the wider community
  • Ability to raise revenue from additional sources
  • IBISWorld analysts also discuss how external factors such as Domestic trips by US residents and Government consumption and investment in the Historic Sites industry impact industry performance..

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    What's in this report

    What is the Historic Sites Industry?

    Enterprises in this industry primarily preserve and exhibit sites, buildings, forts or communities that describe events or people of historical interest. These venues include archeological sites, battlefields, historical ships and pioneer villages. Operators may be partnered with government organizations and receive public funding, gather revenue by charging admission and providing additional services or a combination of the two.

    Industry Products
  • Historic Areas
  • Historic buildings, structures and objects
  • Historic battlefields
  • Industry Activities
  • Managing archeological sites
  • Managing battlefields
  • Managing heritage villages
  • Managing historical forts
  • Managing historical ships
  • Managing historical sites
  • Managing pioneer villages
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic trips by US residents
  • Government consumption and investment
  • Per capita disposable income
  • Time spent on leisure and sports
  • Inbound trips by non-US residents

  • Current Performance
  • Travel slowly takes off
  • Profit grows
  • Chart: Revenue Growth

  • Industry Outlook
  • Travel growth returns
  • Challenges remain
  • Table: Historic Sites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Historic Sites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Community Colleges
  • Public Schools
  • Private Schools
  • Colleges & Universities
  • For-Profit Universities
  • Consumers

  • Key Selling Industries
  • Convention & Visitor Bureaus
  • Donations, Grants & Endowment
  • Educational Services
  • Gift Shops & Card Stores
  • Landscaping Services
  • Public Administration

  • Products & Services
  • Historic buildings, structures and objects
  • Historic Areas
  • Historic battlefields
  • Chart: Historic Sites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Highest income quintile (above $95,000)
  • Fourth income quintile ($58,000 - $95,000)
  • Third income quintile ($35,000 - $57,999)
  • Second income quintile ($18,000 - $34,999)
  • Lowest income quintile (below $18,000)
  • Chart: Major Market Segmentation for the Historic Sites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Historic Sites

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Historic Sites Industry

  • Industry Globalization
    The Colonial Williamsburg Foundation, National Park Service,
  • Table: The Colonial Williamsburg Foundation - financial performance
  • Table: National Park Service - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Historic Sites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Historic Sites Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Domestic Trips by US Residents (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    National Register Of Historic Places (Nrhp)
  • The US government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation.
  • Pre-Columbian
  • Of or relating to the history and cultures of the Americas before the arrival of Columbus in 1492.
  • Spanish Mission
  • Religious and military outposts established by Spanish Catholics of the Franciscan Order between the 17th and 19th centuries to spread Christianity among Native Americans.
  • What Our Customers Say

    Why buy this report?

    The Historic Sites industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Historic Sites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Historic Sites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Historic Sites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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