Piece of history: The industry is anticipated to benefit from increasingly favorable economic conditions

Over the five years to 2018, the Historical Sites industry experienced moderate-to-low revenue volatility but overall growth, as favorable economic conditions enabled more consumers to frequent industry establishments. Still, stilted government funding over the past five years stifled revenue growth. Over the past five years, the industry was buoyed by increases in disposable income levels, which led to more consumers frequenting industry establishments and larger and steadier private donations. Additionally, growth in both domestic trips by US residents and inbound trips by non-US residents led to higher admission rates, boosting industry revenue...purchase to read more.

Industry Statistics & Market Size
Revenue
$781m
Annual Growth 13-18
1.0%
Forecast Growth 18-23
Profit
Employment
11,977
Businesses
2,173

Industry Threats & Opportunities

  • The industry was buoyed by increases in disposable income levels
  • Funding for historic sites has been volatile, with many industry operators experiencing declines
  • Domestic trips by US residents are forecast to continue growing
  • Industry Report - Industry SWOT Analysis Chapter

    The Historic Sites industry displays many of the traits characteristic of an industry in the mature stage of its life cycle. Over the 10 years to 2023, industry value added (IVA), which measures the industry's contribution to the economy, is anticipated to increase at an annualized rate of 0.3%. Concurrently, US GDP is forecast to increase at an annualized rate of 2.2% over the 10 years to 2023. IVA growth lower than GDP growth is a key characteristic of a mature industry. Add...purchase to read more.

    Additional Insights for the Historic Sites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Historic Sites Industry are

  • Ability to attract local support/patronage
  • Ability to educate the wider community
  • Ability to raise revenue from additional sources
  • IBISWorld analysts also discuss how external factors such as Domestic trips by US residents and Government consumption and investment in the Historic Sites industry impact industry performance..

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    What's in this report

    What is the Historic Sites Industry?

    Enterprises in this industry primarily preserve and exhibit sites, buildings, forts or communities that describe events or people of historical interest. These venues include archeological sites, battlefields, historical ships and pioneer villages. Operators may be partnered with government organizations and receive public funding, gather revenue by charging admission and providing additional services or a combination of the two.

    Industry Products
  • Admissions
  • Tours
  • Membership services
  • Food and beverages
  • Merchandise
  • Donations and grants
  • Industry Activities
  • Managing archeological sites
  • Managing battlefields
  • Managing heritage villages
  • Managing historical forts
  • Managing historical ships
  • Managing historical sites
  • Managing pioneer villages
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic trips by US residents
  • Government consumption and investment
  • Per capita disposable income
  • Time spent on leisure and sports
  • Inbound trips by non-US residents

  • Current Performance
  • More money, more travel
  • Cost-cutting measures
  • Profit grows
  • Chart: Revenue Growth

  • Industry Outlook
  • Travel growth continues
  • Challenges remain
  • Table: Historic Sites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Historic Sites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Community Colleges
  • Public Schools
  • Private Schools
  • Colleges & Universities
  • For-Profit Universities
  • Consumers

  • Key Selling Industries
  • Convention & Visitor Bureaus
  • Donations, Grants & Endowment
  • Educational Services
  • Gift Shops & Card Stores
  • Landscaping Services
  • Public Administration

  • Products & Services
  • Donations and grants
  • Other
  • Tours
  • Merchandise
  • Admissions
  • Food and beverages
  • Membership services
  • Chart: Historic Sites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Highest income quintile (above $95,000)
  • Fourth income quintile ($58,000 - $95,000)
  • Third income quintile ($35,000 - $57,999)
  • Second income quintile ($18,000 - $34,999)
  • Lowest income quintile (below $18,000)
  • Chart: Major Market Segmentation for the Historic Sites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Historic Sites

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Historic Sites Industry

  • Industry Globalization
    The Colonial Williamsburg Foundation, National Park Service, National Trust for Historic Preservation,
  • Table: The Colonial Williamsburg Foundation - financial performance
  • Table: National Park Service - financial performance
  • Table: National Trust for Historic Preservation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Historic Sites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Historic Sites Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Domestic Trips by US Residents (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    National Register Of Historic Places (Nrhp)
  • The US government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation.
  • Pre-Columbian
  • Of or relating to the history and cultures of the Americas before the arrival of Columbus in 1492.
  • Spanish Mission
  • Religious and military outposts established by Spanish Catholics of the Franciscan Order between the 17th and 19th centuries to spread Christianity among Native Americans.
  • What Our Customers Say

    Why buy this report?

    The Historic Sites industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Historic Sites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Historic Sites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Historic Sites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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