A new leaf: Steady demand and high prices will foster industry revenue growth

Retail demand for vegetables has increased; combined with a concurrent increase in the price of vegetables, this has bolstered revenue growth for the Vegetable Farming industry. Furthermore, a push toward healthy eating has increased the market for higher-margin fresh vegetables, as opposed to processed vegetables. Despite slight cost increases, industry operators have managed their supply contracts well, shielding and even increasing their profit margins. Drastic changes are not expected within the industry over the next five years. Vegetable consumption will remain near current levels, as industry associations promote healthy eating through marketing campaigns that tout the benefits of eating vegetables...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Both the number of small local farms and the number of larger commercial farms have been growing
  • Changes in consumer preferences have led supermarkets and other retail outlets to demand fresh produce year-round
  • Increasing imports of fresh produce will slightly constrain demand for industry products
  • Industry Report - Industry Products Chapter

    This industry produces a wide range of vegetables and melons. The majority are grown in open fields, while the rest are grown under cover. Potatoes (estimated to account for 18.2% of industry revenue), lettuce (15.0%), tomatoes (13.5%), onions (5.0%), sweet corn (4.7%) bell peppers (4.1%) and broccoli (4.7%) are among the largest vegetable segments within this industry. These crops' revenue shares have largely remained steady over the past decade, and this is not expected to change significantly over the next five years. However, there are yearly variations due to relative price fluctuations and crop-specific production or supply shocks, such as regional droughts.Vegetables can also be segmented into fresh market and processing varieties. The...purchase to read more.

    Additional Insights for the Vegetable Farming Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Vegetable Farming Industry are

  • Economies of scale
  • Production of premium produce
  • Ability to alter goods and services produced in favor of market conditions
  • IBISWorld analysts also discuss how external factors such as Price of vegetables and Demand from fruit and vegetable wholesaling in the Vegetable Farming industry impact industry performance..

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    What's in this report

    What is the Vegetable Farming Industry?

    Operators in this industry grow a wide variety of vegetables and melons in open fields and in greenhouses. This report does not include some notable crops such as corn, soybeans or wheat, which are included in other reports.

    Industry Products
  • Peppers
  • Potatoes
  • Lettuce
  • Tomatoes
  • Sweet corn
  • Broccoli
  • Onions
  • All other vegetables
  • Industry Activities
  • Dry pea and bean farming
  • Carrot farming
  • Squash farming
  • Fresh green bean farming
  • Tomato farming
  • Melon farming
  • Mushroom farming
  • Potato farming
  • Greenhouse vegetable production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Price of vegetables
  • Demand from fruit and vegetable wholesaling
  • Per capita fruit and vegetable consumption
  • Trade-weighted index
  • Average annual precipitation

  • Current Performance
  • Crop price volatility
  • Health-conscious consumers drive profit
  • Trade remains stable
  • Industry size and yields
  • Chart: Revenue Growth

  • Industry Outlook
  • International trade
  • Steady weather and health consciousness
  • Farm size
  • Table: Vegetable Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Vegetable Farming Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Canned Fruit & Vegetable Processing
  • Fruit & Vegetable Wholesaling
  • Supermarkets & Grocery Stores
  • Chain Restaurants
  • Single Location Full-Service Restaurants

  • Key Selling Industries
  • Crop Services
  • Farm, Lawn & Garden Equipment Wholesaling
  • Pesticide Manufacturing
  • Tractors & Agricultural Machinery Manufacturing
  • Water Supply & Irrigation Systems

  • Products & Services
  • All other vegetables
  • Potatoes
  • Lettuce
  • Tomatoes
  • Onions
  • Sweet corn
  • Broccoli
  • Peppers
  • Chart: Vegetable Farming Industry Products and Services Segmentation

  • Demand Determinants
  • Dietary trends
  • Price
  • Household incomes
  • Exchange rates
  • Product attributes

  • Major Markets
  • Supermarkets and grocery stores
  • Food service industries
  • Exports
  • Vegetable Wholesalers
  • Vegetable processors
  • Chart: Major Market Segmentation for the Vegetable Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitLaborPurchasesRent and utilitiesDepreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Vegetable Farming

  • Basis of Competition
  • Production costs and price
  • Quality
  • Variety
  • Branding
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Vegetable Farming Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Vegetable Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Vegetable Farming Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Price of vegetables (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • An industry-imposed tax on its own products, the proceeds from which are used for research and promotion. Notable examples include milk ("Got Milk?") and pork ("The other white meat").
  • Co-Operative
  • An organization owned and operated for the benefit of those using its services. In agriculture, co-operatives often span several levels of the supply chain.
  • Genetically Modified
  • A plant or animal that has had its genomes modified through genetic engineering techniques involving the transfer of genetic material from one organism to another.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Vegetable Farming provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Vegetable Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Vegetable Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Vegetable Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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