New harvest: Consumer preferences will drive demand for organic hay and processed sugar

IBISWorld’s industry research report on Hay & Crop Farming can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Changing consumer preferences toward organic meats and dairy will increase demand for high-value organic hay
  • More consumers now prefer natural sweeteners such as sugar beets, mint and maple syrup
  • Despite contractions due to a weakening Beef Cattle Production industry, new uses for hay will offset some decline
  • Industry Analysis & Industry Trends

    Over the five years to 2016, industry revenue is expected to decline. However, increased demand for industry products including hay and crops such as mint, maple syrup and sugar beets will start to turn the industry around. As consumers become increasingly health-conscious, they will opt for healthier alternatives to high fructose corn syrups, such as sugar beets, driving industry demand. IBISWorld anticipates industry revenue to grow slightly over the five years to 2021. Growth is a result of continued consumer preference for organic meats and dairy will increase demand for high-value organic hay.

    Industry Report - Industry Key Buyers Chapter

    The Hay and Crop Farming industry is characterized by a low level of ownership concentration compared with other sectors of the US economy. The industry is dominated by small- and medium-sized farms, with average farm revenue below 0.1% of industry sales.

    In many cases, farmers grow hay and other crops and will enter and exit the industry in response to changing returns. These conditions have been responsible for the dispersed nature of hay production. In the long term, however, pressure to reduce costs and increase efficiency is slowly causing the industry to shift toward larger-scale centralized production.

    Conversely, in the sugar beet segment a large proportion of output is sold through cooperatives, with about half of all sugar beet farms belong to processing co-ops. In

    Additional Insights for the Hay & Crop Farming Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Hay & Crop Farming Industry are

  • Appropriate physical growing conditions
  • Economies of scale
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Demand from beef cattle production and Demand from food manufacturing in the Hay & Crop Farming industry impact industry performance..

    shopping_cartVIEW PURCHASE OPTIONS

    Look under the hood?

    Download a FREE sample report

    Industry Products

    What is the Hay & Crop Farming Industry?

    More than half the farms in this industry grow hay, while a small number grow sugar beets. A variety of other crops, such as hops and herbs, are included in the industry. Some establishments also gather agave, spices, tea and maple sap.

    Industry Products
    Sugar beets
    Other Crops
    Industry Activities
    Hay, alfalfa and other farming
    Sugar beet farming
    Hop farming
    Aloe, mint and herb farming
    Tea and spice farming
    Maple tapping

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from beef cattle production
  • Demand from food manufacturing
  • Per capita sugar and sweetener consumption
  • Trade-weighted index
  • Natural disaster index

  • Current Performance
  • Hay fluctuates
  • New flavors
  • International demand rises
  • Chart: Revenue Growth

  • Industry Outlook
  • Organic farming drives growth in hay market
  • Sweetening the deal
  • Table: Hay & Crop Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Hay & Crop Farming Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Beef Cattle Production
  • Dairy Farms
  • Hog & Pig Farming
  • Sheep Farming
  • Horse & Other Equine Production
  • Sugar Processing
  • Breweries
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Cotton, Sugar & Tobacco Wholesaling

  • Key Selling Industries
  • Crop Services
  • Farm Supplies Wholesaling
  • Farm, Lawn & Garden Equipment Wholesaling
  • Pesticide Manufacturing
  • Water Supply & Irrigation Systems

  • Products & Services
  • Other Crops
  • Hay
  • Sugar beets
  • Mushrooms
  • Hops
  • Chart: Hay & Crop Farming Industry Products and Services Segmentation

  • Demand Determinants
  • Livestock production
  • Price
  • Food processors
  • Exchange rates

  • Major Markets
  • Other
  • Livestock farmers
  • Exports
  • Chart: Major Market Segmentation for the Hay & Crop Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitRent, utilities and depreciationPurchasesWages
  • Chart: Cost Structure Benchmarking – Sector vs Hay & Crop Farming

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Hay & Crop Farming Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Hay & Crop Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Hay & Crop Farming Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Acres of hay harvested (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • A fuel consisting of, or derived from, dead biological material, usually plants.
  • Cooperative
  • A jointly owned, vertically integrated organization, also referred to as a co-op, that produces and distributes goods for the benefit of the owners.
  • Genetically Modified
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most common modified foods include soybean, corn and canola.
  • Yield Per Acre
  • The volume of crops that can be produced for every acre; the term can apply to harvested acreage or planted acreage.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Hay & Crop Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Hay & Crop Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hay & Crop Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Join IBISWorld today

    Contact Us

    Want to speak to a representative? Call us.