New harvest: Consumer preferences will drive demand for organic hay and processed sugar

Over the five years to 2016, industry revenue is expected to decline. However, increased demand for industry products including hay and crops such as mint, maple syrup and sugar beets will start to turn the industry around. As consumers become increasingly health-conscious, they will opt for healthier alternatives to high fructose corn syrups, such as sugar beets, driving industry demand. IBISWorld anticipates industry revenue to grow slightly over the five years to 2021. Growth is a result of continued consumer preference for organic meats and dairy will increase demand for high-value organic hay...read more.

Industry Statistics & Market Size
Revenue
$30bn
Annual Growth 11-16
-0.8%
Forecast Growth 16-21
Profit
Employment
511,697
Businesses
474,177
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • Changing consumer preferences toward organic meats and dairy will increase demand for high-value organic hay
  • More consumers now prefer natural sweeteners such as sugar beets, mint and maple syrup
  • Despite contractions due to a weakening Beef Cattle Production industry, new uses for hay will offset some decline
  • Industry Report - Industry Locations Chapter

    The geographic spread in the industry differs based on each crop. However, within each product segment, the geographic distribution is stable from year to year because farms require particular soil and weather conditions to grow their crops and thus cannot easily relocate. Hay farming, for instance, is generally concentrated in areas that have plentiful supplies of sunshine and rain. Often, hay is grown in conjunction with corn, wheat and oats as part of a crop rotation system. Furthermore, farmers may grow hay in lieu of other crops when adverse weather patterns reduce the quality of grain crops. Other factors influencing geographic spread include proximity to irrigation water, soil nutrition and flat terrain...purchase to read more.

    Additional Insights for the Hay & Crop Farming Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Hay & Crop Farming Industry are

  • Appropriate physical growing conditions
  • Economies of scale
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Demand from beef cattle production and Demand from food manufacturing in the Hay & Crop Farming industry impact industry performance..

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    What is the Hay & Crop Farming Industry?

    More than half the farms in this industry grow hay, while a small number grow sugar beets. A variety of other crops, such as hops and herbs, are included in the industry. Some establishments also gather agave, spices, tea and maple sap.

    Industry Products
  • Hay
  • Sugar beets
  • Hops
  • Mushrooms
  • Other Crops
  • Industry Activities
  • Hay, alfalfa and other farming
  • Sugar beet farming
  • Hop farming
  • Aloe, mint and herb farming
  • Tea and spice farming
  • Maple tapping
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from beef cattle production
  • Demand from food manufacturing
  • Per capita sugar and sweetener consumption
  • Trade-weighted index
  • Natural disaster index

  • Current Performance
  • Hay fluctuates
  • New flavors
  • International demand rises
  • Chart: Revenue Growth

  • Industry Outlook
  • Organic farming drives growth in hay market
  • Sweetening the deal
  • Table: Hay & Crop Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Hay & Crop Farming Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Beef Cattle Production
  • Dairy Farms
  • Hog & Pig Farming
  • Sheep Farming
  • Horse & Other Equine Production
  • Sugar Processing
  • Breweries
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Cotton, Sugar & Tobacco Wholesaling

  • Key Selling Industries
  • Crop Services
  • Farm Supplies Wholesaling
  • Farm, Lawn & Garden Equipment Wholesaling
  • Pesticide Manufacturing
  • Water Supply & Irrigation Systems

  • Products & Services
  • Other Crops
  • Hay
  • Sugar beets
  • Mushrooms
  • Hops
  • Chart: Hay & Crop Farming Industry Products and Services Segmentation

  • Demand Determinants
  • Livestock production
  • Price
  • Food processors
  • Exchange rates

  • Major Markets
  • Other
  • Livestock farmers
  • Exports
  • Chart: Major Market Segmentation for the Hay & Crop Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitRent, utilities and depreciationPurchasesWages
  • Chart: Cost Structure Benchmarking – Sector vs Hay & Crop Farming

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Hay & Crop Farming Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Hay & Crop Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Hay & Crop Farming Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Acres of hay harvested (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Biofuel
  • A fuel consisting of, or derived from, dead biological material, usually plants.
  • Cooperative
  • A jointly owned, vertically integrated organization, also referred to as a co-op, that produces and distributes goods for the benefit of the owners.
  • Genetically Modified
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most common modified foods include soybean, corn and canola.
  • Yield Per Acre
  • The volume of crops that can be produced for every acre; the term can apply to harvested acreage or planted acreage.
  • Why buy this report?

    IBISWorld’s Hay & Crop Farming Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Hay & Crop Farming industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Hay & Crop Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Hay & Crop Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hay & Crop Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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