Overview

Pecking order: Health-conscious consumers will flock to poultry, driving industry revenue

The Chicken & Turkey Meat Production industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$33bn
Annual Growth
12-17
0.1%
Annual Growth
17-22
Profit
Employment
60,544
Business
53,039

Industry Threats & Opportunities

  • Increasing health consciousness among consumers has boosted consumption of white meat
  • Small farms are operating with slim margins or selling operations to larger farms
  • Income growth will drive downstream demand from chicken processors and restaurants

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    Industry Analysis & Industry Trends

    Although highly volatile, the Chicken and Turkey Meat Production industry has experienced positive trends in demand in the last five years. Increasing health consciousness among American consumers has boosted consumption of white meat, which is also more affordable than beef or pork. Conditions in the next five years appear positive for poultry farmers. Falling input prices will enable farmers to increase production volumes; however, many farms will consolidate to gain the benefits of economies of scale...

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    Industry Report - Industry Key Buyers Chapter

    The Chicken and Turkey Meat Production industry is highly fragmented, with a low level of concentration. While some of the 52,124 US poultry operations are expanding to achieve economies of scale, small farms still dominate the industry. According to a US Department of Agriculture survey, most farms only have three to four broiler houses, compared with some larger operations that have 13 to 18 broiler houses. Turkey farms follow a similar pattern, with the top-four vertically integrated processors accounting for about 35.0% of total turkey meat production. Industry concentration has been increasing and will continue to do so in the coming five years as small operators are bought up by larger, more mechanized farms.

    ..

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    Additional Insights for the Chicken & Turkey Meat Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Chicken & Turkey Meat Production Industry are

  • Contracts with poultry processors
  • Effective quality control
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Per capita poultry consumption and Demand from meat, beef and poultry processing in the Chicken & Turkey Meat Production industry impact industry performance..

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    Industry Products

    What is the Chicken & Turkey Meat Production Industry?

    This industry includes farms that raise broilers and turkeys for meat production. Downstream meat processors and food producers supply farmers with chicks, feed and payment, according to contractual agreements. Farmers provide growing facilities, animal care and agricultural expertise. Revenue is recorded in the final prices that farmers receive per average weight of a live animal. This industry excludes chicken egg production, poultry hatcheries and other poultry production.

    Industry Products
    Large broiler chickens
    Small broiler chickens
    Organic operations
    Turkeys
    Industry Activities
    Chicken production (except egg laying)
    Broiler chicken production
    Roaster chicken production
    Fryer chicken production
    Turkey production
    Cornish hen production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita poultry consumption
  • Demand from meat, beef and poultry processing
  • Price of poultry meat
  • Price of feed

  • Current Performance
  • Price and profit
  • Industry consolidation
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Public appeal
  • Increasing profit
  • International outlook
  • Table: Chicken & Turkey Meat Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Chicken & Turkey Meat Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Meat, Beef & Poultry Processing
  • Supermarkets & Grocery Stores
  • Accommodation and Food Services

  • Key Selling Industries
  • Animal Food Production
  • Steam & Air-Conditioning Supply
  • Tractors & Agricultural Machinery Manufacturing
  • Veterinary Services

  • Products & Services
  • Large broiler chickens
  • Small broiler chickens
  • Turkeys
  • Organic operations
  • Chart: Chicken & Turkey Meat Production Industry Products and Services Segmentation

  • Demand Determinants
  • Price points
  • Lifestyle factors
  • Population Growth

  • Major Markets
  • Processors
  • Grocery stores
  • Fast food and commercial food services
  • Exports and other
  • Chart: Major Market Segmentation for the Chicken & Turkey Meat Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesRent and utilitiesDepreciation, wages and other
  • Chart: Cost Structure Benchmarking – Sector vs Chicken & Turkey Meat Production

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Chicken & Turkey Meat Production Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Chicken & Turkey Meat Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Chicken & Turkey Meat Production Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita poultry consumption (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Broiler
  • A chicken or other bird genetically suited for large-scale meat production and weighing up to two and a half pounds dressed.
  • Fryer
  • A young chicken weighing between two and a half and four pounds.
  • Poult
  • Young domestic fowls like chicken and turkey, raised on farms for their eggs or meat; can also refer to young turkeys.
  • Roaster
  • A young domestic fowl suited for table use and weighing more than four pounds.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Chicken & Turkey Meat Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Chicken & Turkey Meat Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Chicken & Turkey Meat Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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