Gobbled up: The price of poultry meat is projected to rise slightly, enabling industry revenue to grow

Similar to most of the agricultural sector, the Chicken and Turkey Meat Production industry exhibits a high degree of volatility. Fortunately for poultry farmers, positive trends in demand-side variables and near-constant demand from poultry processors have helped offset industry declines over the five years to 2017. Increased demand for chicken as a substitute for other meats has also helped drive growth. Over the five years to 2022, conditions for the industry are expected to remain relatively consistent. Per capita poultry consumption is on the rise, albeit at a slow rate, suggesting that demand for industry products will rise...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Near-constant demand from poultry processors has helped offset industry declines
  • Small farms that lack the resources to grow are either operating with slim margins or selling operations
  • The poultry industry is anticipated to continue to capitalize on Americans’ health concerns
  • Industry Report - Industry Analysis Chapter

    The Chicken and Turkey Meat Production industry has remained relatively stable over the five years to 2017, despite significant volatility. Chicken has remained the most consumed meat in the United States since surpassing beef in 1995. Americans have become increasingly health conscious as more information on the unhealthy effects of red meat influences public opinion. Consumers have increasingly gravitated toward white meat due to red meat’s reported links to heart disease and cancer. Consequently, per capita beef consumption has fallen over the past five years.Since poultry is a staple of the American diet, demand for industry products grows alongside the population and the industry is considered to be in the mature stage of its life cycle. Dis...purchase to read more.

    Additional Insights for the Chicken & Turkey Meat Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Chicken & Turkey Meat Production Industry are

  • Contracts with poultry processors
  • Effective quality control
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Per capita poultry consumption and Demand from meat, beef and poultry processing in the Chicken & Turkey Meat Production industry impact industry performance..

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    What's in this report

    What is the Chicken & Turkey Meat Production Industry?

    This industry includes farms that raise chickens and turkeys for meat production. Downstream meat processors and food producers supply farmers with chicks, feed and payment, according to contractual agreements. Farmers provide growing facilities, animal care and agricultural expertise. Revenue is recorded in the final prices that farmers receive per average weight of a live animal. This industry excludes chicken egg production, poultry hatcheries and other poultry production.

    Industry Products
  • Large broiler chickens
  • Small broiler chickens
  • Organic operations
  • Turkeys
  • Industry Activities
  • Chicken production (except egg laying)
  • Broiler chicken production
  • Roaster chicken production
  • Fryer chicken production
  • Turkey production
  • Cornish hen production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita poultry consumption
  • Demand from meat, beef and poultry processing
  • Price of poultry meat
  • Price of feed

  • Current Performance
  • Price and profit
  • Industry consolidation
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Public appeal
  • Increasing profit
  • International outlook
  • Table: Chicken & Turkey Meat Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Chicken & Turkey Meat Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Beef & Poultry Processing
  • Supermarkets & Grocery Stores
  • Accommodation and Food Services

  • Key Selling Industries
  • Animal Food Production
  • Steam & Air-Conditioning Supply
  • Tractors & Agricultural Machinery Manufacturing
  • Veterinary Services

  • Products & Services
  • Large broiler chickens
  • Small broiler chickens
  • Turkeys
  • Organic operations
  • Chart: Chicken & Turkey Meat Production Industry Products and Services Segmentation

  • Demand Determinants
  • Price points
  • Lifestyle factors
  • Population Growth

  • Major Markets
  • Processors
  • Grocery stores
  • Fast food and commercial food services
  • Exports and other
  • Chart: Major Market Segmentation for the Chicken & Turkey Meat Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Rent and utilities
  • Depreciation, wages and other
  • Chart: Cost Structure Benchmarking – Sector vs Chicken & Turkey Meat Production

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Chicken & Turkey Meat Production Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Chicken & Turkey Meat Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Chicken & Turkey Meat Production Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita poultry consumption (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • A chicken or other bird genetically suited for large-scale meat production and weighing up to two and a half pounds dressed.
  • Fryer
  • A young chicken weighing between two and a half and four pounds.
  • Poult
  • Young domestic fowls like chicken and turkey, raised on farms for their eggs or meat; can also refer to young turkeys.
  • Roaster
  • A young domestic fowl suited for table use and weighing more than four pounds.
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    Why buy this report?

    IBISWorld’s Chicken & Turkey Meat Production Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Chicken & Turkey Meat Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Chicken & Turkey Meat Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Chicken & Turkey Meat Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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