In the five years to 2018, revenue for home appliance stores in China has been increasing at an annualized rate of 5.5% to $221.3 billion. Rising incomes, the expansion of chain enterprises, greater retail power over suppliers, and wider product ranges have all supported the growth of the industry.Industry profitability is estimated at 8.7% of industry revenue in 2018. Profit levels vary significantly among different product segments – from about 6.0% for digital appliances up to 14.5% for some kitchen and bathroom appliances. Increased industry competition in recent years has resulted in profit declines as companies reduce prices to maintain sales and increase market share...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry Products Chapter

Audio visual productsAudio visual products, such as TVs, DVD players, CD players, video tape recorders, amplifiers and speakers, are expected to account for 34.0% of industry revenue in 2017. Profit margins on these products range from 8.0% to 9.0%, which is relatively low among all home appliances. The low gross profit margin is largely due to the frequent upgrade of product technology. As new products with advanced technologies and features enter the market, the prices of outdated products fall dramatically to reduce stock levels.Air-conditionersAir-conditioners account for 21.0% of industry revenue. The gross profit margin of air-conditioners is estimated between 10.5% and 11.0%. As ...purchase to read more.

Additional Insights for the Home Appliance Stores Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Home Appliance Stores Industry are

  • Establishment of brand names
  • Ready access to investment funding
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Household Discretionary Income and Domestic Goods Prices - Household Appliances in the Home Appliance Stores industry impact industry performance..

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    What's in this report

    What is the Home Appliance Stores Industry?

    The Home Appliance Store industry in China retails household electric appliances, such as refrigerators, washing machines, color televisions and small electrical appliances. These goods are purchased from domestic and international manufacturers and wholesalers.

    Industry Products
  • Televisions, video and audio appliances
  • Air-conditioners
  • Refrigerators and washing machines
  • Kitchen and bathroom appliances, and small appliances
  • Digital appliances
  • Industry Activities
  • Specialized retailing of color televisions, DVD players, refrigerators, washing machines, and air-conditioners
  • Specialized retailing of personal stereos, including MP3 and MP4 players, CD players and MD players
  • Specialized retailing of sound equipment, including speakers and power amplifiers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Household Discretionary Income
  • Domestic Goods Prices - Household Appliances
  • Consumer Price Index (Sensitivity)
  • Industry Systems and Technology - Household Appliance mfg

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Home Appliance Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Home Appliance Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Households

  • Key Selling Industries
  • Air-Conditioner Manufacturing
  • Audio Equipment Manufacturing
  • Household Electrical Appliance Manufacturing
  • Household Refrigerator and Freezer Manufacturing
  • Mobile Phone Manufacturing
  • TV, DVD & Video Equipment Manufacturing

  • Products & Services
  • Televisions, video and audio appliances
  • Air-conditioners
  • Refrigerators and washing machines
  • Kitchen and bathroom appliances, and small appliances
  • Digital appliances
  • Chart: Home Appliance Stores Industry Products and Services Segmentation

  • Demand Determinants
  • Household disposable income
  • Household electric appliance prices
  • Advances in technology
  • Development of new appliances
  • Credit consumption

  • Major Markets
  • Households replacing old appliances
  • Households purchasing new appliances
  • Business and government
  • Chart: Major Market Segmentation for the Home Appliance Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Rent
  • Wages
  • Advertising and promotions
  • Delivery
  • Chart: Cost Structure Benchmarking – Sector vs Home Appliance Stores

  • Basis of Competition
  • Price
  • Product range and quality
  • Store locations
  • Advertising and promotions
  • After-sales service
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Home Appliance Stores Industry

  • Industry Globalization
    Suning Commerce Group, GOME Appliance Group, Jiayuan Group, Dashang Group,
  • Table: Suning Commerce Group - financial performance
  • Table: GOME Appliance Group - financial performance
  • Table: Jiayuan Group - financial performance
  • Table: Dashang Group - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Home Appliance Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Home Appliance Stores Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total Assets (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Household Electrical Appliances
  • Includes large-sized domestic appliances, such as refrigerators, washing machines, and color televisions.
  • Personal Stereos
  • Includes MP3, MP4 and CD players.
  • Small Electrical Appliances
  • Portable or semi-portable appliances which are used on tabletops, countertops, or other platforms.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Home Appliance Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Home Appliance Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Home Appliance Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Home Appliance Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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